Cutting Edge Management and Marketing Ideas for Independent Operators, Salons and Spas. Use these ideas with your MIKAL software to move your business forward. Not using MIKAL yet? Call us for a free evaluation and walk through of what we can do for you! Welcome - Fred Dengler MIKAL Co-Founder and CEO
|Posted on March 31, 2017 at 3:15 PM||comments (1)|
Spring Money Making Ideas
Now that winter is almost over and here in Cincinnati it will be SEVENTY degrees today! (great isn’t it?)
So…..it’s time to get back down to business and get into the business of Spring. Now is the time to crank up the business of beauty.
Here are a couple of ideas to get you and your staff back down to business:
$ Get a staff meeting together and go over these (and your own) promo ideas. See what ideas generate the most excitement and appoint people and set dates for getting the projects going! Introduce JITA the just in time appointment feature of MIKAL to fill the book. Get EMBA for the staff and they can go CRAZY booking all over town on their smart phones.
$ Clean the salon/spa from top to bottom. Paint a few walls and make a few small changes. Move some plants and displays. Decorate for the season!
$ Have everyone get dressed up. I don’t mean formal but every winter people get a little casual. It’s time to change our look and the change should be professional and upscale. Have a staff party to get the excitement going!
$ Get into the Spring colors. Make sure your make up is right for the season and coordinates with your new look! Get the staff together for a make up session and new fashion review.
$ Start your Referral Contest May 1st and end it on August 1st . Pick your prizes, do your precontest mailing/e-mail September 3rd, and get the signs up in the salon/spa. Call us for a free 11 page Referral Contest planning book. How would 50-100 new customers sound in the next 60-90 days?
$ Get your front desk staff to commit to cleaning up the customer data base in the next 60 days. All of your regular customers will be in for the season. Run a list on your MIKAL system of all customers with Invalid addresses. The goal is to verify every customer’s address in the next 60 days. Check on the progress by running the Invalid Addresses report for all Last Visits in the last 7 days each week. The report should be blank every week if the front desk staff is cleaning up the list!
$ Get your Gift Cards on order NOW! Call Jenny at RACO Card 866-940-4676 for a free sample kit. Order the Gift Card option is MIKAL’s SMS software and ask for our free information pack on promoting gift cards. Gift Cards will make a huge difference in your sales over the old gift certificates. NOTE: beware of companies giving you gift cards for use with their Internet or bank card systems. The costs for the processing of the card every time it is swiped become a huge expense and if a customer loses their card there is no way to cancel that card and charge the balance up on a new card. Call us at MIKAL to make an informed decision. Also revisit a switch in credit card processors. X-Charge our credit card processing partner has a $100 Gift Card waiting for you to switch!
$ Increase your Nail service prices now just before the prom and summer seasons. This will give you an additional boost to your income and the customers are coming in for that popular service during the Spring season.
$ Sign up for the Autopilot Marketing system from MIKAL. The business can get hectic. Don’t let your marketing Spring by the wayside. Put it on autopilot, and make sure you stay busy when summer months roll around!
email us at [email protected]
|Posted on January 9, 2017 at 4:20 PM||comments (0)|
Google reviews get you more clients!
Are you getting the Google reviews you need to grow?
Did you know you can set up an easy link right in your MIKAL autopilot emails?
At the Success Club in Plantation Florida we will do a hands on workshop and set up your Google reviews link to all of your Automatic MIKAL emails.
Your clients will be able to click and review right from their thank you, reminder, referral, retail, and birthday emails that MIKAL sends out for you automatically.
So now you have automatic marketing to your clients and automatic reviews coming back!
Call today to reserve your space at our Success Club. 3 mornings of workshops, a tour of the largest salon in America, and more. Feb. 19-21, 2017 at the Contour Spa in Plantation Florida.
|Posted on December 1, 2016 at 12:00 AM||comments (0)|
Nail Industry Trends 2016 Nailpro Essentials issue.
I just finished studying the Nailpro survey for 2016 and there are some numbers and trends that jumped out at me. Be sure to read the entire issue, at the same time here are some of the key points as I see them.
Overall the nail industry is strong and at the same time it is changing. To capitalize on the growth nail techs and nail salons/departments need to evaluate how these changes can be leveraged in the business to grow.
First the independents accounted for 60% of the respondents in this survey and 34% were owners or employees. 6% were others….okay what ever that means.
The survey showed independents were independent because they felt they could make more money, set their own schedules, and have more control over their time and schedules. At MIKAL salons have surveyed clients and one of the big complaints about independents is that they don’t keep a set schedule and tend to move appointments to accommodate personal scheduling needs. Interesting….
Income showed 69% of independents earn under $550 a week. That tends to show that unless you are well established with a large client base being an independent to make more money is not realized.
The BIG FOUR in services are natural manicure 92% provide and charge $20 booking 34 minutes, Pedicure 89% provide and charge $33 booking 48 minutes, Nail art 84% provide and soak-off gel/gel polish 83% at $32 booking 55 minutes. The dollars per hour do not seem to correspond with the services times booked. Check your service times and make sure the time booked earns the dollars per hour desired.
Add-ons are a great way to increase the client ticket and satisfaction level (who does not like a paraffin treatments?) The average prices for paraffin $11, nail strengthener $10, anti-fungal $14 and callus softener $13. Are you taking advantage of these up sell opportunities and have them in your booking script and as a pop-up recommendation on your on-line booking?
The Customer Service portion of the survey was interesting. The techs complained about guests bringing companions, cell phone use, and lateness. The clients complained about the prices, waiting for service, sanitation and injury to the nails. A survey buy nail techs or salons to the clients using SurveyMonkey.com with questions on these topics would help each tech/salon concentrate on improving the client experience.
Overall the information is interesting and can be used to help highlight areas to look at in the business. Fred Dengler CEO MIKAL Corporation [email protected] 800-448-5420
|Posted on November 2, 2016 at 3:15 PM||comments (0)|
MIKAL Success Club goes to Ft. Lauderdale
I know the weather is nice now but remember this event is in February....The MIKAL Success Club is a three day event, Feb. 19-21, 2017 Sunday, Monday, and Tuesday with the tour, workshops and meetings from 9am to 1pm. This format allows for afternoon networking and relaxation. The Success Club meeting is for owners and managers who want to make the most out of your MIKAL SIX system.
The theme for this Success Club is ALL ABOUT SUCCESS and will be an in depth review of three major areas of the System and Business Ideas: Marketing, Staffing, and Reporting with an in-depth day spent in each area. Call for a detailed seminar kit 513-528-5100.
Plan on spending Feb. 19-12 in Plantation Fl. - Ft. Lauderdale area in 2017. We are hosting this very special MIKAL Success Club at the Contour Spa in their training center with a behind the scene spa tour, special Mikal classes, and 20% off on all Contour Spa services. Get new ideas, network, rejuvenate, relax, recharge your batteries! Stay next door at the Hampton Inn Plantation at a special rate. Classes and tours are 9am to 1pm each day, Sunday-Tuesday and the afternoon is yours to spa, swim, shop, play, network...
This is a meeting designed to merge system operations with management and marketing ideas that when combined will move your business forward. This MIKAL meeting starts Sunday Feb. 19 at 9am and ends Tuesday Feb. 21 at 1pm. Meetings are from 9am to 1pm each of the three days. Come in on Friday or Saturday before the meeting and unwind or stay an extra day to relax! The Hampton Inn Plantation is a 4.5 satisfaction rated hotel offering a rate of $189 per night. Register Saturday night from 5pm to 7pm with your MIKAL team in the Breakfast area. This is a business oriented hotel just across the parking lot from Contour Spa, our host location. The seminar is 14 minutes by cab from the Ft. Lauderdale airport and also offers free parking. The Sawgrass Mall and Las Olas are blocks away. You also have the whole Ft. Lauderdale experience! Call today to reserve your Earlie Birdie price and get $50 off 513-528-5100 [email protected]
There is free full breakfast included with the room reservation, shuttle service to major attractions. Heated pool and whirlpool. High speed internet, business center and fitness center included in the room cost! Bring the family and work each morning then connect with them in the afternoon. Bring your management staff and make it a company retreat. Bring your information and reports to use during the classes to compare your business to others in the industry. Get an individual evaluation of your reports by Fred Dengler to use during the class and a 2 page evaluation and management summary to take home with you. This evaluation is normally a $300 service and it is FREE to all salons and spas attending this Success Club. Call for the worksheets 513-528-5100
What could this Success Club be worth to you and your business?
Call me for a Cost / Profit Justification and see what this three day experience can mean to your business!
Plus - do you have the Employee Mobil App up and running? Are you doing Just In Time Appointments? Does Autopilot send your 5 critical e-mails and texts out automatically? Learn how at the Success Club.
Hampton Inn Plantation Mikal rate $189 per night contact Nesli Loren General Manager Hampton Inn by Hilton
p:954-382-4500 | f:954-382-4510 [email protected]
Call MIKAL for your registration package 513-528-5100 Earlie Birdie price is only $195 with your $50 coupon for the 3 day seminar with book, cd, free Wi-Fi, $100 software option coupon, evaluation. Early Birdie good till Dec. 2 or first 10 attendees to sign up. WOW call today!
|Posted on August 26, 2016 at 11:40 AM||comments (0)|
Our partners at MIKAL Corp have selected OpenEdge/XCharge as their preferred partner for your integrated merchant processing. Together, for your business, we have created a much more efficient credit card processing software saving you tremendously in cost and time.
Our features include:
A secure payment processing solution on a PCI compliant gateway We encrypt and secure all card holder data OpenEdge is free; we're already built into MIKAL Corp POS All processing integrated directly into MIKAL software Process payments on any computer in office/store/salon EMV compliant and certified All you do is swipe or key enter the card OpenEdge does the rest No double posting of transactions No use of dedicated phone lines No startup costs No contracts locking you in Pre-negotiated low rates of 1.695% and $0.25 or 0.60% and $0.15 depending on rate structure Low rate guarantee Free card reader Eliminates standalone terminals No installation fee No software fees No reconciliation of transactions at end of day; close books and go home Check out takes seconds Daily, weekly, monthly custom reporting Supports all major credit/debit cards/chip cards.
Call MIKAL for contact info and questions.
Your MIKAL Support Team 513-528-5100 [email protected]
|Posted on August 23, 2016 at 3:25 PM||comments (0)|
Imagine setting up your marketing ONE time and then letting your system manage it for you - with $$$$$ results!
MIKAL software will do all this marketing and more.......
JITA just in time appointment opportunities e-mailing and texting out automatically to fill your book every day no extra cost, no revenue share, you keep ALL the money.
Don't let last minute cancels trash your appointment book!
AutoPilot Marketing sending appointment confirms, thank you, Birthday, referral, and reminder e-mails and texts automatically every day at no extra cost.
Now with exclusive Xris-Xross Marketing - build your biz!
Plus included at no extra cost:
On-line booking for your clients included no extra cost.
EMBA employee mobile app for your smart phone included!
Loyalty Points tracking and redemption module included!
Credit card processing at 1.35% - or pick your OWN vendor!
No fee gift card sales and redemptions.
Inventory and sales tax tracking.
QuickBooks, VistaPrint, Constant Contact integration.
No extra fees, costs, revenue shares - just make money!
Complete business management and sales tracking.
Complete client profile with tech cards & buying history.
Single operator version just $39 a month
5 Employee salon version just $79 a month
Call for our Large Salon/Spa version information! 800-448-5420 [email protected]
|Posted on August 23, 2016 at 3:10 PM||comments (0)|
Fashion Focus AUSTIN WORLDS FAIR and GLENDALE FASHION FOCUS
Presented by FRED DENGLER
BOOTH 2226 FREE CD AT BOOTH!
Can’t make the show? Call for the FREE CD 800-448-5420
Market With A Mission: Get ready for profits! Come spend an hour putting together a marketing plan that will potentially grow your business, increase retention, add new clients and raise your average ticket. Sun: 11:30 am - 12:30 pm
Retail With a Reason: Learn how to create an environment where it is easy for clients to buy from you. Implement a retail plan that scripts, merchandizes, and closes retail sales for you. Potentially double and even triple your retail sales with this simple and effective plan. Sun: 2:30 pm - 3:30 pm
Staff With a System: Go home with a clear “vision” of the type of salon you want to create! Learn how to correctly hire, effectively train and quickly build staff. This course goes from writing job descriptions to interviewing and hiring correctly to training and growing your team. Create a team that is self-motivated and energized to grow your business. Mon: 10:00 am - 11:00 am
Build a Business: From funding, planning, building and realizing your dream, learn step by step how to organize to build a new salon business or re-invent your present business. Create the business you want with a step-by-step plan that helps to guarantee success and reduce stress. Mon: 1:00 pm - 2:00 pm
Fred Dengler - MIKAL With the goal of designing a powerful PC-based software program and the ultimate Salon Management System (SMS) for the beauty industry, Fred co-founded the MIKAL Corporation in 1981. He teaches over 50 beauty salon management and marketing classes a year and has written numerous articles for Salon Today, Spa Management, American Salon, and many other trade publications. In 2011, MIKAL won the RSPA Innovative Solutions Award for the ‘Beauty Industry Tablet App.’ His company received an All Star Var award in 2007.
MIKAL Salon and Spa Software www.mikal-salon-software.com 800-448-5420
|Posted on August 23, 2016 at 3:05 PM||comments (0)|
I wanted to thank you for taking the time, effort, and expense to come to Camp MIKAL 2016. We enjoyed visiting with you and really recharged our batteries! If you have any unanswered (or new) questions from Camp please call us. We want to help you move your business forward.
If you did not order at Camp be sure to get your updates, options and hardware orders in now so we can get them out to you while everything is still fresh in your mind.
Again, thank you for your time, interest, input, and support. We value and appreciate you!
Fred Dengler and the MIKAL staff [email protected]
|Posted on August 23, 2016 at 2:55 PM||comments (0)|
QuickBooks and MIKAL - easy - fast - money saving - WOW
Would you like to have Monthly Profit and Loss statements on time each month?
How about step by step training on how to enter your QB entries and advice?
QuickBooks is easy and takes just minutes per week to pay your bills, enter deposits, and KEEP YOUR BUSINESS running smoothly.
First get your easy QB interface for your MIKAL info - call MIKAL for this great option. MIKAL 513-528-5100
Then get with our authorized MIKAL and QB consultant to go live. Call for a detailed pdf we can e-mail to you 800-448-5420..
John from JS Consulting is trained in MIKAL and also a QB trainer. He can show you how to manage your own accounting, save tons of money, and get better control of your business.
Give John a call at 601-765-5889 and tell him you are a MIKAL client. He can work with you.
|Posted on March 17, 2016 at 3:00 PM||comments (0)|
SEE at the Chicago MIDWEST ABS SHOW Booth 567
MIKAL Salon and Spa Software is now on the Java platform and Cloud based with amazing ease of use and all the power of 34 years experience in helping salon and spa professionals manage and market their businesses.
Dynamic appointment book with day view, operator for a week, and visual calendar showing open days and booking availability.
Check in from the appointment book.
Complete client record access.
Automatic interface to point-of-sale.
Seamless e-marketing. Full management reporting. See percent booked, dollars booked, and dollars earned at the bottom of each column!