Cutting Edge Management and Marketing Ideas for Independent Operators, Salons and Spas. Use these ideas with your MIKAL software to move your business forward. Not using MIKAL yet? Call us for a free evaluation and walk through of what we can do for you! Welcome - Fred Dengler MIKAL Co-Founder and CEO
|Posted on February 7, 2018 at 8:45 AM||comments (0)|
CAMP MIKAL 2018
Las Vegas! July 29-31 Tuscany Suites and Casino
We’ve taken Camp Mikal on the road. Spend 3 mornings with MIKAL learning how to better use your system and spend the afternoons at the Cosmoprof Beauty show and attend the NAHA awards on Sunday night.
Also enjoy the sites and attractions in Las Vegas, take a special excursion with your Mikal team to bang the chicken, and network with other salons and spas that use the same systems you use!
Camp Mikal 2018 is Sunday July 29th through Tuesday July 31, 2018. The meeting starts each morning with breakfast at 8am and class goes from 9am to 1pm each day. Classes will include AutoPilot Marketing, Google and Survey integration, all new Compensation and Goal Setting ideas, interfacing with Mikal partners including Demandforce, ZeeZor, WebAppCloud, Quickbooks, credit card systems, and more. Learn the 8 step program to get your Inventory in shape, and a detailed Reports class. Learn MIKAL SEVEN like a pro!
Get up and running on MIKAL SEVEN the elegant new GUI version of your software! Learn about all the new features, the amazing SPLASH screen, and visual booking.
Your afternoons can be used to visit the Cosmoprof beauty show, take in Las Vegas, or have poolside consulting at the Tuscany Suites pools with MIKAL. Yes afternoons are yours or fun, shows, or Mikal round table (pool) business discussions. Sunday night attend NAHA the North American Hairstyling Awards (optional) and Monday night take a trip with MIKAL to Bang the Chicken!
Come in on Friday or Saturday to unwind before the meeting and enjoy the Tuscany restaurants, pools, spa and all the Vegas attractions
So save the dates July 29-31 and come to Vegas for MIKAL, all new SEVEN, NAHA, CosmoProf, fun, gambling, poolside roundtables, chicken banging and more!
MIKAL 3 day conference including book, CD, breakfast each morning, and a special gift only $248 Early Birdie and after May 1 $285. Average flight to Las Vegas $200. Tuscany Suites and Casino is $69 Sunday and Monday and $139 Saturday and NO Resort charges!
Note: call NOW to reserve your PRE-early birdie price $190. 513-528-5100 or firstname.lastname@example.org www.mikal.com
|Posted on January 15, 2018 at 8:45 AM||comments (0)|
Is your Salon or Spa ready to make some serious money for Valentine's Day?
MIKAL Salons and Spas are ahead of the curve and are taking advantage of the big Valentine promotions now with our award winning software. See the ideas below and give us a call with any questions! NOW is the time to get your promotion together. Don't be paralyzed by weather, a slow economy mindset and don't let the retail stores get all the Valentine Promotion $ales!
Valentine Sales are happening right now - are you set to plug into them?
- Get your decorations up NOW. If you don't have any take the idea from Tracy at Styling One, a progressive MIKAL owners: Tracy says "I didn't have much money and one of my stylists took me to the dollar store in town and there were TONS of cute things. For less than $20 we got window decorations, heart shaped baskets, Red and White wrapping paper. I ran my Inventory Ranking Report and set up a table with all the slooooooow moving items with a sign 40% off. We set up the table with an area with the wrapping paper I got at the dollar store and allow the clients to wrap their purchases for free! Slow moving Product is flying off the table and clients love the ability to do their own gift wrapping for free. They have even sent friends in to get items. Also be sure to set the items up in your MIKAL inventory as Non-Commission so you don't pay commission on these liquidation items. Does your software system highlite the products that you need to MOVE NOW and maximize your retail profits?
- Sell special Valentine Gift Cards: Vince at Hair Care has special cards printed by Raco Industries that have Valentine graphics and preprinted amounts of $50 and $100. He uses the MIKAL gift card system to track the sales and redemptions. Note: MIKAL Gift Card processing is FREE - no fees or charges except for your card costs. Vince says this is his third year doing it. Vince says: "Clients come up to the front desk where we have the Valentine gift cards displayed and just buy them as quick point of purchase items. The display is what sells the items. I get a small run of cards done special by Raco. They look great and are inexpensive. Patty Jones at Raco gets them for me fast." Raco's number is 513-984-2101 or 800-446-1991.
- Do you have a Spa Sampler package to sell? The Sonorama Spa puts a package together of services including a manicure, 30 minute mini facial, 15 minute chair massage, hair styling service, and make-up touch up for $99 for Valentine's Day. It is only redeemable Monday thru Wednesday from 9am to 5pm but includes complementary baked goods, a single rose, and a chocolate treat to take home! Last year they sold and booked 300+ of these packages by advertising on the radio the first 2 weeks in February during rush hour drive time 7am to 9am and 5pm to 6pm Monday thru Friday only. Sonorama made sure they had booking experts available to take the calls and credit cards charges right over the phone. Note: they also upgraded over 50 of the calls to the Valentine Day of Rejuvination that costs $449! MIKAL has the easiest to sell and redeem package tracking system in the beauty industry. Sell series, standings, and day packages with just a few simple keystrokes with your MIKAL software. Call us for more package ideas!
- Do you have your MIKAL Packages implemented, Client Loyalty Points Program, and Inventory Ranking report run for the Valentine's Day promotions? Call your MIKAL support team to get the systems in place and bust this recessionary trend! Call us at 513-528-5100.
- Do you have the amazing MIKAL SIX or all new JAVA based SEVEN software or some other package that just is not measuring up? See the power of the new Management Dash Board, the unique MIKAL SPLASH Screen, the Automatic Autopilot E-marketing system, and get a FREE Salon/Spa Policy Manual e-mailed to you if you call and give us 15 minutes to show you an Internet based presentation of our award winning software. Call and ask for an e-mail of our information package - an awesome upgrade.
The MIKAL Corporation
|Posted on January 5, 2018 at 2:00 PM||comments (0)|
Bad weather trashing your book? Cancellations hurting the business?
SNOW DAY IDEA
If you have a snow day coming like we do in southern Ohio you are getting cancellations.
We need to fill the book back up!
AS SOON AS THE CANCELLATIONS START......
Do an e-mail blast to all your clients offering them a Snow Day Special. Offer them 20% off today and tomorrow if they can make it in for an appointment.
NOTE: you may want to EXCLUDE all clients who have a future appointment date for today and tomorrow. Call MIKAL to find out how to fine tune your email blast list!
Mention the appointments are first come first served so book now for a good time slot.
Also mention that walk-ins can be accommodated so if you can't book in advance on a snow day and can still make it in the 20% off services is still valid.
Note: do not e-mail to clients coming in the next 6 weeks.
Use the Future Appointments selector in the Custom Mailing Selectors to exclude booked clients.
Use JITA Just In Time Appointment Emarketing to get the word out as the cancellations happen.
Keep that book full even on bad weather days!
Good luck and keep marketing
|Posted on December 29, 2017 at 11:15 AM||comments (0)|
Beauty Bowl Party - "throw" it together for some xtra $$$$
Are you taking advantage of the opportunity to service clients who are not Football fans and don't give a hoot about the Super Bowl? Also the clients who are fans and want to spend Sunday afternoon getting their game face and game hair on for the BIG Super Bowl game? Don't "fumble" around with this great idea!
The Super Bowl #52 is on Sunday February 4, 2018.
Have a Super Bowl Sunday BEAUTY BOWL at your salon.
-Do an e-mail blast, tweet, and facebook post telling your clients that you will be open for a pre-game beauty bowl at your salon/spa.
-Offer retail specials, do football nail art, have a make-up contest for the best game face, have a jersey or costume contest, and have hair service deals good Super Bowl Sunday only.
- It is the 52nd Super Bowl so are there any 52% off deals you can do for the Beauty Bowl? Are there any $52 service or Giftcard deals you can offer?
-Have the staff dress for game day.
-Go to the Dollar Tree Store and buy the paper plates, napkins, football shaped dishes etc.. for your pre-game treats. Order your items from Oriental Trading on-line for great prices. Be sure to blast out the treats you will be serving. Have a "bring your own snack for a 20% discount on retail deal" and the clients will help provide the treats!
-Bring in a few flat screens and have the pregame on. Run the past games from YouTube videos.
-Start the pregame Beauty Bowl Sunday at 11am or noon and wrap up by 5pm so everyone can be home for the game. Or just keep your party going! How about starting the party on Saturday before the game for more fun and coverage!
Turn a non-income day or a day you are closed into a MONEY MAKER!
But you have to start the "ball rolling" today.
- E-mail blasts every day this week
- Sign at the front desk and at the stations
- Decorate asap
- Tweet and post everyday to facebook
- Have the staff also use their social media
MAKE SOME MONEY AND HAVE SOME FUN!
Tell us how your Beauty Bowl goes!
From Fred at MIKAL - superior software for salons since 1982
www.mikal-salon-software.com email@example.com 513-528-5100
|Posted on December 16, 2017 at 12:10 AM||comments (3)|
End of Year Deals
You NEED new flash drives. It is SO IMPORTANT MIKAL will pay the shipping when you order from us!
$50 for 5 flash drives ($10 per flash drive if you want more).
FREE Shipping till 12-31-17. Call 513-528-5100
You should have 1 flash drive for each day of the week you are open, so if your business is open 5 days you should have 5 flash drives. Plus a weekly you take on/off site.
Did you get your FREE 2018 Mikal Marketing Calendar yet? Call and we will e-mail it right out to you!
If you use MIKAL payroll the update orders are being taken now - call and get your year end close out instructions.
Ready for Year End? Call for the instructions!
Did you get your $50 Client Appreciation Gift Certificate?
Did you get the ChargeItPro $200 credit offer?
Your MIKAL consultant should be calling and sending it out to you..............or give them a call for it! 513-528-5100
Call MIKAL today ASAP and order your flash drives.
They are tested, are the right size, and work with our software. When you receive the flash drives from us call and we will VERIFY the backup is correct - a $25 service for FREE with the purchase of the flash drives from MIKAL.
Have a Happy Holiday and a Merry Christmas!
Glen, Sam, Diane, Bob, Fred, Andy and the entire MIKAL team
513-528-5100 firstname.lastname@example.org www.mikal-salon-software.com
|Posted on November 17, 2017 at 11:45 AM||comments (1)|
MIKAL Salon and Spa Software is pleased to announce the recent hire of Sam Farese, who will be joining the team as a sales, support, and training specialist.
Sam received an education in cosmetology from The Aveda Fredric’s Institute in Cincinnati, meanwhile beginning her career in the industry as a salon receptionist using the MIKAL software herself. She has experience running a large salon front desk with hair and spa services utilizing multiple computers.
Sam began her career as a hairstylist in the Cincinnati area and has enjoyed success on the style and service side of the business. Maintaining her passion for the industry, while desiring to move towards a career in tech, she is thrilled with the opportunity to work for MIKAL and marry the two. Her salon background has helped in her transition into her current position. Receptionist and stylist experience has fine tuned her skills on the phone, in sales, and in customer relations, and has given her a relate-able understanding of clients needs. She comments, “I hope to bring my knowledge of how salons operate from a front desk and stylist perspective to be able to service our clients in a unique way. I believe the MIKAL software is a great asset in many ways, from ease of booking to extensive reporting, and I look forward to helping our clients get the most out our product.” Fred Dengler,
MIKAL CEO stated “Sam brings her beauty background, salon coordinator experience, and great customer service skills to our company. She is a valuable addition to our MIKAL team”. MIKAL Salon and Spa software has been providing cutting edge software solutions for the beauty industry since 1982 and is releasing MIKAL SEVEN, the all new JAVA based version of the MIKAL product line.
|Posted on October 24, 2017 at 1:30 PM||comments (1)|
It’s Holiday Time!
Don’t be late getting your holiday specials and ideas out there. Stores, catalogs, and web sites are already going after your clients. Salons and spas generate up to 40% of the sales for the year in the last 3 months of the year and up to a third of the profits for the year!
Here are some ideas to jump start your merchandising and holiday sales:
Put up your table and shelf talkers promoting products and gift cards for the holidays.
Do a staff meeting to get the ideas flowing. Call MIKAL for a FREE PowerPoint presentation that is full of great ideas. Run and discuss the slides in a brainstorming meeting with the team. Call us for the slide show at 513-528-5100 or email@example.com
Your retail area needs to sell the holiday gift idea. Have a sample gift basket showing 3 or 4 products and a special price. Have clients order (and pay) for pickup in the next few weeks. Offer to include a service gift card with the retail basket. Offer to ship the baskets for a handling fee plus shipping. Are you using the MIKAL Giftcard system so you don’t pay any fees to a gift card or credit card processing company? Don’t waste your money call MIKAL and save 513-528-5100 or firstname.lastname@example.org
Have a self service gift wrap station. Get some paper, tape, ribbons and set up a table for clients to wrap their own gifts. Offer to wrap them for them while they are getting their service. Buy in bulk Google gift bags in bulk and get 250 bags for $50 and matching paper for another $20. Pick a bag that is unique and can hold 4 products. The frosted bags are very nice. Always put a service menu and first visit gift certificate in the gift bag. Make sure the free gift certificate states it is for service only and has no cash value.
Start blasting out emails to clients about your Gift baskets, your gift cards, your free gift wrapping station, put a picture of your sample gift basket on your web site and offer custom baskets and configurations.
Now is the time to launch your client loyalty program. Do you have the MIKAL Points program activated? Call us for a Roll Out Plan and samples at 513-528-5100. You will see up to 70% of your clients the last 2 months of the year. Make the most of this visit!
MIKAL Salons and Spas – remember there is a $50 off deal for Halloween good until the 31st on options and that includes the Points program, GiftCard option, and Tablet App. Get your software, get a plan, and get some profits!
See our blog at web site www.mikal.com for more ideas.
Fred Dengler CEO MIKAL Salon and Spa Software email@example.com 513-528-5100
|Posted on September 28, 2017 at 3:35 PM||comments (1)|
GETTING THE MOST OUT OF YOUR FALL
Now that summer is over (depressing isn’t it?) it’s time to get back down to business and get into the business of fall. Now is the time to crank up the business of beauty. Here are a couple of ideas to get you and your staff back down to business:
$ Get a staff meeting together and go over these ideas. See what ideas generate the most excitement and appoint people and set dates for getting the projects going!
$ Clean the salon/spa from top to bottom. Paint a few walls and make a few small changes. Move some plants and displays. Decorate for the season!
$ Have everyone get dressed up. I don’t mean formal but every summer people get a little casual. It’s time to change our look and the change should be professional and upscale.
$ Get into the fall colors. Make sure your make up is right for the season and coordinates with your new look! Get the staff together for a make up session and new fashion review.
$ Start your Referral Contest October 10th and end it on December 20th. Pick your prizes, do your precontest mailing/e-mail now, and get the signs up in the salon/spa. Call us for a free 11 page Referral Contest planning book. How would 50-100 new customers sound in the next 60 days?
$ Get your front desk staff to commit to cleaning up the customer data base in the next 60 days. All of your regular customers will be in by the holidays. Run a list on your MIKAL system of all customers with Invalid addresses. The goal is to verify every customer’s address in the next 60 days. Check on the progress by running the Invalid Addresses report for all Last Visits in the last 7 days each week. The report should be blank every week if the front desk staff is cleaning up the list!
$ Get your Gift Cards on order NOW! Order the Gift Card option is MIKAL’s SMS software and ask for our free information pack on promoting gift cards. Gift Cards will make a huge difference in your holiday sales over the old gift certificates. NOTE: beware of companies giving you gift cards for use with their Internet or bank card systems. The costs for the processing of the card every time it is swiped become a huge expense and if a customer loses their card there is no way to cancel that card and charge the balance up on a new card. Call us at MIKAL to make an informed decision.
$ Draw up a list of outstanding bills (that you owe). Make sure you pay off these bills during the increased cash flow period in the fall and holidays before you take on any more debt. Don’t spend that gift card income before the redemptions start happening in January!
$ Increase your color service prices now just before the holiday season. This will give you an additional boost to your income and the customers are coming in for that popular service during the holiday season.
Now is the time to move into the Fall season with a new look, new ideas, and new promotions for increased sales and profits!
Please call us for additional information on the Referral Contest, Gift Cards, Pricing ideas, or your comments. Have a great fall season.
Fred Dengler MIKAL 513-528-5100 email us at firstname.lastname@example.org Website: www.mikal.com
|Posted on September 1, 2017 at 11:45 AM||comments (0)|
Who says there is no inflation so we can’t raise prices?
Price Hikes are happening.
As reported in Money Magazine
Updated in 2016 Inflation is at 4% and some products are even higher:
Fuel oil +22%
How are people responding?
39% cutting back on spending
28% adding more to retirement/savings
17% paid down/off credit cards
20% gave more to charity
16% gave less to charity
14% refinanced the house
14% changed health insurance
So as salon and spa owners we need to raise prices (or quit serving coffee) at least 4%. Plus we need to have a small increase each year so clients don’t get sticker shock when we have to raise prices 20% because we have held the prices down for 8 years!
We also need to appeal to the frugality of people by offering unbundled services and price levels. Packages, series, and memberships also help people justify spending while feeling like they are cutting back.
Don’t rule out the new trend of Frugality Fatigue with the more well off. They have been good for EIGHT years saving, refinancing, cutting back and NOW many of them are ready to spend – just in a reasonable way.
MIKAL contact me at email@example.com
|Posted on June 17, 2017 at 12:35 AM||comments (2)|
MIKAL Salon and Spa Software is now on the Java platform and Cloud based with amazing ease of use and all the power
of 34 years experience in helping salon and spa professionals manage and market their businesses.
Get MIKAL and DemandForce for the ultimate management and marketing system!
NOTE: MIKAL will get you up and running FAST. We build your service menu, load your retail inventory, employees and booking rules and convert your client data from any Excel format! You get detailed training and fast integration. SAVE $250 on the MIKAL set up with DemandForce.