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MIKAL Salon & Spa Software

The Ultimate Salon Software since 1982 

Blog

Cutting Edge Management and Marketing Ideas for Independent Operators, Salons and Spas.  Use these ideas with your MIKAL software to move your business forward.  Not using MIKAL yet?  Call us for a free evaluation and walk through of what we can do for you!  Welcome - Fred Dengler MIKAL Co-Founder and CEO

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Raise your prices NOW

Posted on September 1, 2017 at 11:45 AM Comments comments (0)

Who says there is no inflation so we can’t raise prices?

Price Hikes are happening.

As reported in Money Magazine

Updated in 2016 Inflation is at 4% and some products are even higher:

Fuel oil +22%

Gasoline +11%

Coffee +16%

Milk +13%

How are people responding?

39% cutting back on spending

28% adding more to retirement/savings

17% paid down/off credit cards

20% gave more to charity

16% gave less to charity

14% refinanced the house

14% changed health insurance

So as salon and spa owners we need to raise prices (or quit serving coffee) at least 4%. Plus we need to have a small increase each year so clients don’t get sticker shock when we have to raise prices 20% because we have held the prices down for 8 years!

We also need to appeal to the frugality of people by offering unbundled services and price levels. Packages, series, and memberships also help people justify spending while feeling like they are cutting back.

Don’t rule out the new trend of Frugality Fatigue with the more well off. They have been good for EIGHT years saving, refinancing, cutting back and NOW many of them are ready to spend – just in a reasonable way.

Fred Dengler

MIKAL                  contact me at fredd@mikal.com

MIKAL and DemandForce now FREE set up

Posted on June 17, 2017 at 12:35 AM Comments comments (2)

MIKAL Salon and Spa Software is now on the Java platform and Cloud based with amazing ease of use and all the power

of 34 years experience in helping salon and spa professionals manage and market their businesses.

Get MIKAL and DemandForce for the ultimate management and marketing system!

NOTE: MIKAL will get you up and running FAST. We build your service menu, load your retail inventory, employees and booking rules and convert your client data from any Excel format! You get detailed training and fast integration. SAVE $250 on the MIKAL set up with DemandForce.

Camp MIKAL makes you 67,000 this year!

Posted on June 17, 2017 at 12:30 AM Comments comments (0)

Are you ready to make an extra $69,750.00 from what you will learn at Camp MIKAL this September? Maybe you are satisfied with your sales and growth this year. If you are then Camp MIKAL may not be for you (except to fine tune systems and procedures).

But if you would like to find out how other salons and spas are using their MIKAL

system to make some serious money this is the year to come to Camp!

A few examples:

Are you using the autopilot automatic unattended e-marketing system to send thank you, reminder, appointment confirms, and birthday e-mails every week? If MIKAL could get just 3 more clients in a week for a $40 service with this easy to set up and self running system you would make an extra $6000 this year.

Are you using the pop-up upsell system in the appointment book? If you could do one up-sell or add on a day at $15 you would make an extra $3750 this year.

Are you doing Just In Time appointment e-mail blasts to fill cancellations in the book? If you did this and filled one cancelled appointment a day you would make an extra $10,000 this year.

Do you use the Daily Activity Report to meet with your best clients each day to present them with a Friend of a friend gift certificate package? If your top 100 clients could get 100 best friends to become regulars spending an average of $500 a year you would make an extra $50,000 this year.

Just these ideas would generate an extra 69,7500.00 this year.

Plus there is more………………

Call MIKAL at 513-528-5100 for a phone reservation

Ideas worth Sixty Grand at Camp MIKAL!

Posted on April 28, 2017 at 2:20 PM Comments comments (1)

Camp MIKAL 2017 Sept. 23-25 Cincinnati Airport Marriott Hotel and Conference Center

Are you ready to make an extra $69,750.00 from what you will learn at Camp MIKAL this September? Maybe you are satisfied with your sales and growth this year. If you are then Camp MIKAL may not be for you (except to fine tune systems and procedures).

But if you would like to find out how other salons and spas are using their MIKAL system to make some serious money this is the year to come to Camp!

A few examples:

Are you using the autopilot automatic unattended e-marketing system to send thank you, reminder, appointment confirms, and birthday e-mails every week? If MIKAL could get just 3 more clients in a week for a $40 service with this easy to set up and self running system you would make an extra $6000 this year.

Are you using the pop-up upsell system in the appointment book? If you could do one up-sell or add on a day at $15 you would make an extra $3750 this year.

Are you doing Just In Time appointment e-mail blasts to fill cancellations in the book? If you did this and filled one cancelled appointment a day you would make an extra $10,000 this year.

Do you use the Daily Activity Report to meet with your best clients each day to present them with a Friend of a friend gift certificate package? If your top 100 clients could get 100 best friends to become regulars spending an average of $500 a year you would make an extra $50,000 this year.

Just these ideas would generate an extra 69,7500.00 this year.

Plus there is more………………

Plus at Camp MIKAL you will also learn how to

- Organize and systematize for Inventory control savings

- More effective goal setting for increased sales and performance

- More efficient front desk procedures for better client service

- Marketing ideas from the other MIKAL users

And much more!

All this over $69,750.00 in money making ideas, better control and efficiency, and all for less than $300 for 3 days with meals and workbooks!

So are you ready to sign up?

Call MIKAL and get the date booked! 513-528-5100

Camp MIKAL New Seven Software and more!

Posted on April 28, 2017 at 1:30 PM Comments comments (0)

Camp MIKAL 2017  Saturday Sept. 23rd thru Monday Sept. 25th  Join your MIKAL team for the 32nd Annual Camp!

Camp MIKAL starts with advanced registration at 1pm Saturday Sept. 23 and a Boot Camp system review session from 2pm to 5pm and ends Saturday with a welcome mixer in our Resource room from 5pm to 7pm. Saturday you can get up to speed or review the basics with our trainers in a large class environment. You can dial into your salon/spa system during the class and check/update your information in real time. Many attendees say they learned more and really tailored the system to their needs during this class.

Sunday officially starts Camp MIKAL with registration and a buffet breakfast at 8am and Camp Kick-Off at 9am. In the Kick-off we will cover the new SEVEN software and all new Marketing and E-Marketing strategies that will increase sales and build retention. Classes will continue all day with special classes on Inventory control, Staffing with goal setting and payroll set up, Front Desk operations, and much more. Two classrooms will be running for your choice of topics. We will have a group lunch Sunday and classes till 5:00pm. At 5:30pm we will host a complementary party “Stop Wine-ing and Eat Some Cheeze!” with tons of networking, awards, and conversation. Everyone is on their own to explore Cincinnati for dinner.

Monday starts with a group continental breakfast and more classes and breakout sessions from 9am to 1pm. There is a box lunch provided and our Resource room will be open till 2pm for hands on work and any final questions.

CAMP MIKAL New Location Cincinnati Airport Marriott $ 109 a night  *** king or double***

In room frig, WIFI, safe, coffee maker, free parking / shuttle / Indoor pool /exercise room / Mobile check-in / Marriot Pts

Reservations 888-855-7741  Hotel direct  859-586-0166   MIKAL room block rate

Fly Frontier Airlines from Denver, San Francisco, Orlando, Phoenix, NYC, Philly round trip for about $200. Bangkok to Cinci only $828  BOOK TODAY!

Spruce Up the Salon for Spring!

Posted on March 31, 2017 at 3:15 PM Comments comments (1)

Spring Money Making Ideas

Now that winter is almost over and here in Cincinnati it will be SEVENTY degrees today!  (great isn’t it?)

So…..it’s time to get back down to business and get into the business of Spring. Now is the time to crank up the business of beauty.

Here are a couple of ideas to get you and your staff back down to business:

$ Get a staff meeting together and go over these (and your own) promo ideas. See what ideas generate the most excitement and appoint people and set dates for getting the projects going! Introduce JITA the just in time appointment feature of MIKAL to fill the book. Get EMBA for the staff and they can go CRAZY booking all over town on their smart phones.

$ Clean the salon/spa from top to bottom. Paint a few walls and make a few small changes. Move some plants and displays. Decorate for the season!

$ Have everyone get dressed up. I don’t mean formal but every winter people get a little casual. It’s time to change our look and the change should be professional and upscale. Have a staff party to get the excitement going!

$ Get into the Spring colors. Make sure your make up is right for the season and coordinates with your new look! Get the staff together for a make up session and new fashion review.

$ Start your Referral Contest May 1st and end it on August 1st . Pick your prizes, do your precontest mailing/e-mail September 3rd, and get the signs up in the salon/spa. Call us for a free 11 page Referral Contest planning book. How would 50-100 new customers sound in the next 60-90 days?

$ Get your front desk staff to commit to cleaning up the customer data base in the next 60 days. All of your regular customers will be in for the season. Run a list on your MIKAL system of all customers with Invalid addresses. The goal is to verify every customer’s address in the next 60 days. Check on the progress by running the Invalid Addresses report for all Last Visits in the last 7 days each week. The report should be blank every week if the front desk staff is cleaning up the list!

$ Get your Gift Cards on order NOW! Call Jenny at RACO Card 866-940-4676 for a free sample kit. Order the Gift Card option is MIKAL’s SMS software and ask for our free information pack on promoting gift cards. Gift Cards will make a huge difference in your sales over the old gift certificates. NOTE: beware of companies giving you gift cards for use with their Internet or bank card systems. The costs for the processing of the card every time it is swiped become a huge expense and if a customer loses their card there is no way to cancel that card and charge the balance up on a new card. Call us at MIKAL to make an informed decision. Also revisit a switch in credit card processors. X-Charge our credit card processing partner has a $100 Gift Card waiting for you to switch!

$ Increase your Nail service prices now just before the prom and summer seasons. This will give you an additional boost to your income and the customers are coming in for that popular service during the Spring season.

$ Sign up for the Autopilot Marketing system from MIKAL. The business can get hectic. Don’t let your marketing Spring by the wayside. Put it on autopilot, and make sure you stay busy when summer months roll around!

Fred Dengler

513-528-5100

email us at sales@mikal.com

Website: www.mikal-salon-software.com

Get tons of Google reviews!

Posted on January 9, 2017 at 4:20 PM Comments comments (0)

Google reviews get you more clients!

 

Are you getting the Google reviews you need to grow?

 

Did you know you can set up an easy link right in your MIKAL autopilot emails?

 

At the Success Club in Plantation Florida we will do a hands on workshop and set up your Google reviews link to all of your Automatic MIKAL emails.

 

Your clients will be able to click and review right from their thank you, reminder, referral, retail, and birthday emails that MIKAL sends out for you automatically.

 

So now you have automatic marketing to your clients and automatic reviews coming back!

 

Call today to reserve your space at our Success Club. 3 mornings of workshops, a tour of the largest salon in America, and more. Feb. 19-21, 2017 at the Contour Spa in Plantation Florida.

 

513-528-5100

Sales@mikal.com

www.mikal-salon-software.com

Nail industry stats - Interesting!

Posted on December 1, 2016 at 12:00 AM Comments comments (0)

Nail Industry Trends 2016 Nailpro Essentials issue.

 

I just finished studying the Nailpro survey for 2016 and there are some numbers and trends that jumped out at me. Be sure to read the entire issue, at the same time here are some of the key points as I see them.

 

Overall the nail industry is strong and at the same time it is changing. To capitalize on the growth nail techs and nail salons/departments need to evaluate how these changes can be leveraged in the business to grow.

 

First the independents accounted for 60% of the respondents in this survey and 34% were owners or employees. 6% were others….okay what ever that means.

 

The survey showed independents were independent because they felt they could make more money, set their own schedules, and have more control over their time and schedules. At MIKAL salons have surveyed clients and one of the big complaints about independents is that they don’t keep a set schedule and tend to move appointments to accommodate personal scheduling needs. Interesting….

 

Income showed 69% of independents earn under $550 a week. That tends to show that unless you are well established with a large client base being an independent to make more money is not realized.

 

The BIG FOUR in services are natural manicure 92% provide and charge $20 booking 34 minutes, Pedicure 89% provide and charge $33 booking 48 minutes, Nail art 84% provide and soak-off gel/gel polish 83% at $32 booking 55 minutes. The dollars per hour do not seem to correspond with the services times booked. Check your service times and make sure the time booked earns the dollars per hour desired.

 

Add-ons are a great way to increase the client ticket and satisfaction level (who does not like a paraffin treatments?) The average prices for paraffin $11, nail strengthener $10, anti-fungal $14 and callus softener $13. Are you taking advantage of these up sell opportunities and have them in your booking script and as a pop-up recommendation on your on-line booking?

 

The Customer Service portion of the survey was interesting. The techs complained about guests bringing companions, cell phone use, and lateness. The clients complained about the prices, waiting for service, sanitation and injury to the nails. A survey buy nail techs or salons to the clients using SurveyMonkey.com with questions on these topics would help each tech/salon concentrate on improving the client experience.

 

Overall the information is interesting and can be used to help highlight areas to look at in the business. Fred Dengler CEO MIKAL Corporation fredd@mikal.com 800-448-5420

 

Success Club hosted in Ft. Lauderdale at Contour Spa

Posted on November 2, 2016 at 3:15 PM Comments comments (0)

MIKAL Success Club goes to Ft. Lauderdale

I  know the weather is nice now but remember this event is in February....The MIKAL Success Club is a three day event, Feb. 19-21, 2017 Sunday, Monday, and Tuesday with the tour, workshops and meetings from 9am to 1pm. This format allows for afternoon networking and relaxation. The Success Club meeting is for owners and managers who want to make the most out of your MIKAL SIX system.

The theme for this Success Club is ALL ABOUT SUCCESS and will be an in depth review of three major areas of the System and Business Ideas: Marketing, Staffing, and Reporting with an in-depth day spent in each area. Call for a detailed seminar kit 513-528-5100. 

Plan on spending Feb. 19-12 in Plantation Fl. - Ft. Lauderdale area in 2017. We are hosting this very special MIKAL Success Club at the Contour Spa in their training center with a behind the scene spa tour, special Mikal classes, and 20% off on all Contour Spa services. Get new ideas, network, rejuvenate, relax, recharge your batteries! Stay next door at the Hampton Inn Plantation at a special rate. Classes and tours are 9am to 1pm each day, Sunday-Tuesday and the afternoon is yours to spa, swim, shop, play, network...

This is a meeting designed to merge system operations with management and marketing ideas that when combined will move your business forward. This MIKAL meeting starts Sunday Feb. 19 at 9am and ends Tuesday Feb. 21 at 1pm. Meetings are from 9am to 1pm each of the three days. Come in on Friday or Saturday before the meeting and unwind or stay an extra day to relax! The Hampton Inn Plantation is a 4.5 satisfaction rated hotel offering a rate of $189 per night. Register Saturday night from 5pm to 7pm with your MIKAL team in the Breakfast area. This is a business oriented hotel just across the parking lot from Contour Spa, our host location. The seminar is 14 minutes by cab from the Ft. Lauderdale airport and also offers free parking. The Sawgrass Mall and Las Olas are blocks away. You also have the whole Ft. Lauderdale experience! Call today to reserve your Earlie Birdie price and get $50 off 513-528-5100 sales@mikal.com 

There is free full breakfast included with the room reservation, shuttle service to major attractions. Heated pool and whirlpool. High speed internet, business center and fitness center included in the room cost! Bring the family and work each morning then connect with them in the afternoon. Bring your management staff and make it a company retreat.  Bring your information and reports to use during the classes to compare your business to others in the industry. Get an individual evaluation of your reports by Fred Dengler to use during the class and a 2 page evaluation and management summary to take home with you. This evaluation is normally a $300 service and it is FREE to all salons and spas attending this Success Club. Call for the worksheets 513-528-5100

What could this Success Club be worth to you and your business?  

Call me for a Cost / Profit Justification and see what this three day experience can mean to your business! 

Plus - do you have the Employee Mobil App up and running? Are you doing Just In Time Appointments? Does Autopilot send your 5 critical e-mails and texts out automatically? Learn how at the Success Club.

Hampton Inn Plantation Mikal rate $189 per night contact Nesli Loren General Manager Hampton Inn by Hilton

p:954-382-4500 | f:954-382-4510 Nesli.Loren@Hilton.com

Call MIKAL for your registration package 513-528-5100 Earlie Birdie price is only $195 with your $50 coupon for the 3 day seminar with book, cd, free Wi-Fi, $100 software option coupon, evaluation. Early Birdie good till Dec. 2 or first 10 attendees to sign up. WOW call today!

Important Credit Card processing info!

Posted on August 26, 2016 at 11:40 AM Comments comments (1)

Our partners at MIKAL Corp have selected OpenEdge/XCharge as their preferred partner for your integrated merchant processing. Together, for your business, we have created a much more efficient credit card processing software saving you tremendously in cost and time.

 

Our features include:

A secure payment processing solution on a PCI compliant gateway We encrypt and secure all card holder data OpenEdge is free; we're already built into MIKAL Corp POS All processing integrated directly into MIKAL software Process payments on any computer in office/store/salon EMV compliant and certified All you do is swipe or key enter the card OpenEdge does the rest No double posting of transactions No use of dedicated phone lines No startup costs No contracts locking you in Pre-negotiated low rates of 1.695% and $0.25 or 0.60% and $0.15 depending on rate structure Low rate guarantee Free card reader Eliminates standalone terminals No installation fee No software fees No reconciliation of transactions at end of day; close books and go home Check out takes seconds Daily, weekly, monthly custom reporting Supports all major credit/debit cards/chip cards.

Call MIKAL for contact info and questions. 

Your MIKAL Support Team  513-528-5100  sales@mikal.com

 


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