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MIKAL Salon & Spa Software

Ultimate Salon Software since 1982

Blog

Blog

Cutting Edge Management and Marketing Ideas for Independent Operators, Salons and Spas.  Use these ideas with your MIKAL software to move your business forward.  Not using MIKAL yet?  Call us for a free evaluation and walk through of what we can do for you!  Welcome - Fred Dengler MIKAL Co-Founder and CEO

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Salon Owner guest blog - what MIKAL has done for her

Posted on June 22, 2021 at 3:50 PM Comments comments (6)

Fred,

I want to share with you one of the biggest challenges of my career in the beauty business and how I recovered with the knowledge I have gained from you and your team and with our MIKAL software.

In March two employees moved several blocks down to a booth operation. One stylist was the top producer who had seven years with us. The other stylist had been with us for twenty years and was a reliable performer. They accounted for more than $200,000 of gross income.

Our contract was implemented in 2018 so both were excluded. I considered them to be loyal employees. It's the familiar story: both came to us with nothing and we supported them with supplemented education, benefits, and support in their personal lives.

After many tears, I dusted myself off, prayed to God to guide me, and on the way to work a few days after this bombshell I heard these strategies in my head:

Cash Flow:

I called all the "monthlies" which could be negotiated and did so.

We had recently cut back to bi-weekly payroll which was fortunate.

I used the inventory software to make tough calls on products leaving and staying.

I had a tasteful sign for "SALE" items and devoted about 12 linear vertical feet to that area in a visible area (beside shampoo area)

When distributors challenged me I remained steadfast.

I asked my top producer if she could give me two Saturdays a month. (She said "yes". :)

I discontinued the housekeeping position in the daytime and hired three new talent salaried stylists over a three month period to perform these duties.

Retail Sales:

I created retail specials for six week periods and produced framed signage at each station, easel signs, and foam board signs on restroom doors.We used an in-house graphic design software then emailed the product and specs to Kinkos and produced a professional looking sign for a very reasonable price.

I created bundles of all kinds seasonally.

We put small cards with retail promotions in every welcome bag for new clients.

Service Sales Marketing:

I used my MIKAL reporting and appointment book analysis to identify client types:

* 1. Clients who came every 8-10 weeks for haircuts only.

* 2. Clients who came every 4-6 weeks for haircuts.

* 3. Clients who came every 8-10 weeks for color and cut services.

* 4. Clients who came every 4-6 weeks for color and cut services.

* 5. Clients who came regularly for straightening or keratins.

The minute the stylists left on the last day, I began contacting clients by email (with the MIKAL system) or by telephone using the Mikal Last Visit date list if no email address was available and offered the following:

*1. Next haircut is on the house.  NOTE: all these offers were for clients who had been to the stylists who left us at least 3 times in the last 12 months.  Easy to find and automatically generate with MIKAL.  I did not want to give deals to salon or house clients or newer clients who where not yet loyal to the stylists that were exiting!

* 2. Next three cuts are on the house.  For non responders to #1

* 3. Next color and cut are OTH. 

*4. Next three (3) color and cut OTH. For non responders to #3

* 5. Next keratin deal

I personally made calls for up to five hours a day. Over a six month period I continued to place emails and phone calls to clients who had not returned. I personally recommended a stylist(s) for each client.

ALL LOYAL SERVICE PROVIDERS WERE PAID IN FULL FOR SERVICES.

Clients who received one free color and cut received a promotional card to get the next cut and style free with their next color service with any stylist of their choice.

I bought a unique hole punch and used that to punch a business card to create a gift certificate to check against the transactions in the MIKAL sales history.

Result:

Departing stylists were frantically texting and calling loyal stylists about what clients were coming in.

Stylists wondered why the departing stylists had so much time to text and call.

Loyal stylists were increasingly busy and verbalized that the departing stylists had made a mistake. They expressed loyalty to our salon.

Clients verbalized to me that they had wanted a change for a time but were reluctant to "hurt" the long time stylist.

Within two months 2/3 of the contacted clients for the 20 year stylist visited. Within 2 months 50% of the contacted clients for the top producer visited.

Clients verbalized to me how much they appreciated my personal attention.

A few clients returned but did not want to take advantage of any offer.

Final Page:

In less than two years, our numbers returned to the March figures.

On May 5, two years later, the booth rental salon closed its doors.

We could not have survived this challenge without many years of education and input from your team. We could not have recovered so well without the MIKAL software.

I have learned many painful lessons and maybe they can help another owner.

My dear friend, Fred. One last tid-bit. I paid off the last piece of debt incurred after the walk out and another salon disaster last month. We had borrowed almost a million dollars across a bank, SBA, and SBA loan and paid it off in less than eight years while growing the SECOND location.

Thanks for being a key piece of our success over these decades.

 

MIKAL clients - easy upgrade idea!

Posted on June 20, 2021 at 3:55 PM Comments comments (60)

I was reviewing some of our MIKAL long term accounts - maybe you! And noticed that you are still on an OLD version of MIKAL!

The latest and greatest has Automatic Text and E-mail marketing, keeps client pictures, has much more flexible reporting, and has years of updates and enhancements written into the system.

So why not upgrade now?

If you have been holding off due to the one time cost I have a solution. Switch to the rental version of MIKAL! 

You can rent MIKAL with support, enhancements, upgrades, all included in a reasonable monthly cost. Plus get all the power of MIKAL SEVEN.

Rental includes Employee mobile app - On Line Booking - Just In Time notifications - Loyalty Points program - WOW

Keep your information. Easy learning curve and powerful new features.

PLUS rental includes On line booking, EMBA employee mobile app, JITA just in time system and more!

Come to Camp Mikal Aug. 21-23 and LEARN more or implement the new systems - all help build your business with minimum effort.

Sincerely,

Your MIKAL Consultants

[email protected]

513-528-5100

www.mikal-salon-software.com

 

Camp MIKAL is for SIX and SEVEN clients!

Posted on June 14, 2021 at 5:00 PM Comments comments (6)

Camp MIKAL     Aug 21-23 2021

Something for Everyone!   Present MIKAL SIX and SEVEN clients

Camp MIKAL will include:

Set up the On-line shopping cart for Gift Cards and make some MOOO LAAAA!

Activate your own App with Mikal booking, specials, links to your web site and social media and more

Front desk operations shortcuts and procedures ex: set up to send preformatted emails like directions, policies, pricing right from the client screen – fast and consistent!

Inventory mark ups and mark downs in seconds! ex: put a product (line) on sale in 10 seconds at 20% off and have it return to regular price on a certain date automatically.

Xris-Xross marketing lets you cross market to clients getting one type of service who are not getting another type of service to dramatically expand your sales.

And much much more….

Also: save .2 percent or more off your credit card bill with ChargeItPro – Emily will be here to give you the details!

Add Goals to your EMBA phone app and see sales explode!  Stay motivated thu the day

Add a Google reviews link to all your MIKAL Emails and build your Internet presence easily.

Plus our Resource Room gives you hands on practice on all the things you learn and being on-line to your system lets you make changes

while at CAMP!

So come to CAMP learn – share – make $.......................4 meals – Party - $100 software coupon, 

Call 513-528-5100 to register or on this Mikal web site go to Pricing - Training and Sign Up for CAMP!

Camp Mikal Feb 20-22 2021 Changed to August

Posted on June 13, 2021 at 12:40 AM Comments comments (300)

Come to CAMP MIKAL in Cincinnati this August 21-23

Get trained up on Six and SEVEN

Get your App - EMBA - On-Line Gift Cards - Goals - More going!

 

You will receive:

3 days of classes Aug 21-23

150 page workbook

Hands on Resource area and FREE Wi-Fi

Get ALL your questions answered

$100 Software Option Certificate

Information packed CD

2-Luncheons included and cocktail party Sunday night

Attendee gifts - fun goodie bag

 Hosted at the Cincinnati Airport Wingate Hotel with room rates of only $84/sngl $94/dbl a night including airport shuttle, daily buffet breakfast and WIFI. Call 859-905-0747 for the Mikal room block rates.

 Register for Camp MIKAL for the VERY Early Birdie rate of only $169 per person. Call today 513-528-5100 or log onto Mikal.com and sign up!

[email protected]

 Can't make Camp? Are you on the latest and greatest MIKAL SEVEN version?

 Make sure you are doing Xris-Xross Marketing

JITA to fill the book when cancels happen last minute

EMBA to see client tech info on your phone

Auto Min/Max and get your inventory in shape

 Plus plan on some FUN in Cincinnati that weekend

Newport Aquarium - internationally acclaimed

Sunday 4pm Cinci Reds baseball vs ???

MIKAL

513-528-5100 [email protected]

Spruce Up the Salon for Summer!

Posted on June 12, 2021 at 3:15 PM Comments comments (4)

SUMMER Money Making Ideas

Now that 2021 is almost HALF over (can you believe it?) and here in Cincinnati it will be ninty degrees today!  (great isn’t it?)

So…..it’s time to get back down to business and get into the business of Summer. Now is the time to crank up the business of beauty.

Here are a couple of ideas to get you and your staff back down to business:

$ Get a staff meeting together and go over these (and your own) promo ideas. See what ideas generate the most excitement and appoint people and set dates for getting the projects going! Introduce JITA the just in time appointment feature of MIKAL to fill the book. Get EMBA for the staff and they can go CRAZY booking all over town on their smart phones.

$ Clean the salon/spa from top to bottom. Paint a few walls and make a few small changes. Move some plants and displays. Decorate for the season!

$ Have everyone get dressed up. I don’t mean formal but every spring people get a little casual. It’s time to change our look and the change should be professional and upscale. Have a staff party to get the excitement going!

$ Get into the Summer colors. Make sure your make up is right for the season and coordinates with your new look! Get the staff together for a make up session and new fashion review.

$ Start your Referral Contest July 1st and end it on October 1st . Pick your prizes, do your precontest mailing/e-mail September 3rd, and get the signs up in the salon/spa. Call us for a free 11 page Referral Contest planning book. How would 50-100 new customers sound in the next 60-90 days?

$ Get your front desk staff to commit to cleaning up the customer data base in the next 60 days. All of your regular customers will be in for the season. Run a list on your MIKAL system of all customers with Invalid addresses. The goal is to verify every customer’s address in the next 60 days. Check on the progress by running the Invalid Addresses report for all Last Visits in the last 7 days each week. The report should be blank every week if the front desk staff is cleaning up the list!

$ Get your Gift Cards on order NOW! Call RACO Card 866-940-4676 for a free sample kit. Order the Gift Card option is MIKAL’s SMS software and ask for our free information pack on promoting gift cards. Gift Cards will make a huge difference in your sales over the old gift certificates. NOTE: beware of companies giving you gift cards for use with their Internet or bank card systems. The costs for the processing of the card every time it is swiped become a huge expense and if a customer loses their card there is no way to cancel that card and charge the balance up on a new card. Call us at MIKAL to make an informed decision. Also revisit a switch in credit card processors. X-Charge and Charge It Pro, our credit card processing partners has a special deal and amazing rates waiting for you to switch!

$ Increase your Nail service prices now at the strart of the summer season. This will give you an additional boost to your income and the customers are coming in for that popular service during the Summer season.

$ Sign up for the Autopilot Marketing system from MIKAL. The business can get hectic. Don’t let your marketing Spring by the wayside. Put it on autopilot, and make sure you stay busy when summer months roll around!

Fred Dengler                         Come to Camp MIKAL Cincinnati for more ideas Aug. 21-23 with great rates at the Cincinnati Wingate Airport hotel

513-528-5100

email us at [email protected]

Website: www.mikal-salon-software.com - sign up for Camp go to Pricing - Training - Camp sign up! Early Birdie only $169 WOW

Summer Marketing Ideas for Salons and Spas

Posted on June 11, 2021 at 6:00 PM Comments comments (19)

That's right sell giftcards in the SUMMER!

How?

Be creative

- Do a corporate gift card special call for example flyers. Companies are looking for easy feel good benefits for their employees and you have the perfect solution. Get a client that is in sales and out of work and get them to canvas local businesses with the flyers. Give them 10% on the cards they sell! Use our giftcard option to track this.

 - Do DOUBLE POINTS on Mon-Wed to keep the business going through the summer. Do an e-mail to all clients who have been in on a discount reason code and offer them a DISCOUNT during non-prime times and with staff that needs to build! Use our LOYALTY POINTS PROGRAM to manage this.

 - Sell Memberships for Massage, Manicures, Pedicures, or Facials for the summer ONLY - 3 months, 6 services, prepay for a discount or sign up and track with the MIKAL Membership tracking in Accounts Receivalbe with automatic billing to client credit cards.

- Get your On-Line MIKAL GiftCard system set up NOW for the Fall and Holiday SeasonBe proactive – June is HERE!

Book Camp MIKAL NOW and use the $100 software option coupon NOW to get Membership Billing or Gift Card tracking!

Call us 513-528-5100 [email protected]                    Have you upgraded to SEVEN? Java based, GUI, Elegant, Easy, Fast...call for a 

Mikal vs Square - are they kidding?

Posted on April 16, 2021 at 12:25 AM Comments comments (8)

Mikal Salon and Spa Software comparison with Square

 

First Mikal gives you 2 competing credit card companies to get the best rates. Square is 2.5 to 2.9 percent plus a trans fee with no discounts.

Charge it Pro and Xcharge are from 1.3 to 2.1 percent with some other fees – but our salons say it is cheaper.

 

Now for the software

Square does not have Employee goals, employee retention tracking, employee sales analysis except very basic sales reports.

Square does not have inventory purchase orders, auto min/max or package sales and tracking.

Square does not book with prototypes or multi room/service/staff

 

Details Mikal System Square

The costs 2 terms Mikal $159/mo  Square (get ready!) A La Carte

Points system Mikal included  Square $45/mo

A/R packages Mikal included   Square n/a

Gift cards Mikal included   Square 2.9% + .30 ea + $2/card

Retention tracking Mikal included   Square n/a

Purchase orders Mikal included   Square n/a

Goals Mikal included   Square n/a

On line booking Mikal included  Square 5 emp $50/10 emp $90

Text msg Mikal included   Square 10/mo min or .05 each

Apt reminders Mikal included   Square see above text cost

Client marketing Mikal included   Square see above text cost

Phone support Mikal 9-9 m-f 9-4 sat est   Square 6-6 pacific time + cost

Mikal call us!  Square Text support preferred

 

So a 10 emp salon,  With 800 apts/mo, Confirmations, Selling 60 cards/mo Costs

Mikal total cost no extras or per transactions$159/mo    Square $225/mo  plus plus...

Plus Mikal gives live phone support INCLUDED

 

Mikal Employee Phone App - EMBA rocks!

Posted on April 16, 2021 at 12:15 AM Comments comments (2)

MIKAL salons and spas are experiencing a big increase in Rebooks and Prebooks using EMBA the employee mobile booking app!

Salons report that after installing EMBA the stylists and nail techs log onto EMBA on their smart phones while with their client at the end of the service and rebook the client right then!

The clients love it because it speeds up the check out at the desk and their service providers make sure they get their best appointments!

The staff loves doing the booking on EMBA because they know the client is locked in for their next service and the proper booking was done. Plus they look cool doing it and are in control!

Amy, one of our MIKAL Salon Owners says her massage therapists and estheticians book their clients for the next 4 or 5 visits right in the treatment room to make sure the client is scheduled for a series of appointments. The clients love getting the extra attention and buy into a program of visits. Then Amy says the BIG payoff is the receptionist signs the client up for a 4 or 5 visit series so the client saves money and the salon gets the full series payment up front. Paid for and Booked! PLUS they see their sales compared to same sales last week – GOALS!

Call MIKAL for details at 513-528-5100

All New EMBA Goals and More

Posted on April 16, 2021 at 12:15 AM Comments comments (2)

Employee Mobile Appointment Book  EMBA is all about GOALS

EMBA will show your sales and set a goal with you. Grow your business with EMBA. Just use the simple and elegant SDLW - beat the same day sales last week! ADD the Zeezor style goal setting with same day/month last year goals and more. Present EMBA users only pay the $99 upgrade cost. Save the monthly Zeezor charges $$$.

Imagine being able to book client appointments from anywhere. On your smart/Iphone. With anyone. At any time.

PLUS – now you can add and edit client personal information, update technical cards for color, massage, facials, look at past buying history and future appointments.

When you see a client out and about and they say “I really need to call in and book an appointment” you can now say: “Let me book it right now for you!”

All you have to do is log onto the MIKAL Mobile Appointment Booking app. Select the day, service, and employee and they are booked.

What if you meet a new potential client? You can enter their basic information, find an appointment and book them. Fast, easy, and done! Pick a date. MIKAL knows your schedule.

NEW: enter and update Client personal information, technical cards, see all buying history. Owners see sales and book for all staff and SEE individual and overall business sales figures!

Upgrade for present EMBA users $99 with NO change in monthly service fee. WOW (requires 7.1 Mikal vsn upgrade $79)

New EMBA users $300 set up and $22-$99/mo maintenance

Call for details 513-528-5100

Works with MIKAL On-Line Booking – Get with the Program. Call MIKAL 513-528-5100 Mobile now makes sense! [email protected] www.mikal.com

* Zeezor was a software service provider and Mikal partner. After being purchased they discontinued the relationship. 

Spring Promo Ideas for Salons and Spas

Posted on April 16, 2021 at 12:10 AM Comments comments (0)

Salon and Spa Spring Money Making Ideas

 

Now that winter is almost over and here in Cincinnati it will be SEVENTY degrees today!

(great isn’t it?)

 So……………………..it’s time to get back down to business and get into the business of Spring. Now is the time to crank up the business of beauty.

 Here are a couple of ideas to get you and your staff back down to business:

 $ Get a staff meeting together and go over these (and your own) promo ideas. See what ideas generate the most excitement and appoint people and set dates for getting the projects going! Introduce JITA the just in time appointment feature of MIKAL to fill the book. Get EMBA for the staff and they can go CRAZY booking all over town on their smart phones.

 $ Clean the salon/spa from top to bottom. Paint a few walls and make a few small changes. Move some plants and displays. Decorate for the season!

 $ Have everyone get dressed up. I don’t mean formal but every winter people get a little casual. It’s time to change our look and the change should be professional and upscale. Have a staff party to get the excitement going! How about NOT wearing all Black – or even banning Black!

 $ Get into the Spring colors. Make sure your make up is right for the season and coordinates with your new look! Get the staff together for a make up session and new fashion review.

 $ Start your Referral Contest May 1st and end it on August 1st . Pick your prizes, do your precontest mailing/e-mail September 3rd, and get the signs up in the salon/spa. Call us for a free 11 page Referral Contest planning book. How would 50-100 new customers sound in the next 60-90 days?

 $ Get your front desk staff to commit to cleaning up the customer data base in the next 60 days. All of your regular customers will be in for the season. Run a list on your MIKAL system of all customers with Invalid addresses. The goal is to verify every customer’s address in the next 60 days. Check on the progress by running the Invalid Addresses report for all Last Visits in the last 7 days each week. The report should be blank every week if the front desk staff is cleaning up the list!

 $ Get your Gift Cards on order NOW! Order the Gift Card On-Line sales option in MIKAL. Gift Cards will make a huge difference in your sales over the old gift certificates. NOTE: beware of companies giving you gift cards for use with their Internet or bank card systems. The costs for the processing of the card every time it is swiped become a huge expense and if a customer loses their card there is no way to cancel that card and charge the balance up on a new card. Call us at MIKAL to make an informed decision. Also revisit a switch in credit card processors. ChargeItPro, Gravity payments and X-Charge, our credit card processing partners have a meet or beat pricing incentive for you to switch! Please note the on-line Gift Card sales require ChargeItPro for processing the payments. You can use them just for that function or for all your payment needs.

 $ Increase your Nail service prices now just before the prom and summer seasons. This will give you an additional boost to your income and the customers are coming in for that popular service during the Spring season.

 $ Activate the Autopilot Marketing system from MIKAL. The business can get hectic. Don’t let your marketing Spring by the wayside. Put it on autopilot, and make sure you stay busy when summer months roll around!

 COME to Camp Mikal Cincinnati Aug 21-23 Cinci Airport Wingate Hotel/Meeting Center


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