Cutting Edge Management and Marketing Ideas for Independent Operators, Salons and Spas. Use these ideas with your MIKAL software to move your business forward. Not using MIKAL yet? Call us for a free evaluation and walk through of what we can do for you! Welcome - Fred Dengler MIKAL Co-Founder and CEO
|Posted on December 31, 2019 at 8:40 PM||comments (9)|
20 Questions Before Starting your Salon/spa
So you’ve got what it takes to be an beauty salon or day spa entrepreneur? Now, ask yourself these 20 questions to make sure you’re thinking about the right key business decisions:
1. Why am I starting a business?
2. What kind of business do I want?
3. Who is my ideal customer?
4. What products or services will my business provide?
5. Am I prepared to spend the time and money needed to get my business ...Read Full Post »
|Posted on November 16, 2019 at 2:25 PM||comments (6)|
Imagine setting up your marketing ONE time and then letting your system manage it for you - with $$$$$ results!
MIKAL software will do all this marketing and more.......
JITA just in time appointment opportunities e-mailing and texting out automatically to fill your book every day no extra cost, no revenue share, you keep ALL the money.
Don't let last minute cancels trash your appointment book!
AutoPilot Marketing sending appointment confirms, thank you, Bi...Read Full Post »
|Posted on November 5, 2019 at 9:15 AM||comments (1)|
Your compensation system needs to match performance to income, especially at the high end. We should not lose our top performers to a higher "percentage".
It costs over $ 6000.00 in time, expenses, and training to bring new employees on board and get them productive. This does not allow for lost sales!
We need to set up a compensation system that helps us to keep our top operators.
Most salon/spa compensation systems do not...Read Full Post »
|Posted on October 30, 2019 at 3:55 PM||comments (0)|
I was reviewing some of our MIKAL long term accounts - maybe you! And noticed that you are still on an OLD version of MIKAL!
The latest and greatest has Automatic Text and E-mail marketing, keeps client pictures, has much more flexible reporting, and has years of updates and enhancements written into the system.
So why not upgrade now?
If you have been holding off due to the one time cost I have a solution. Switch to the rental version of MIKAL!
You can re...Read Full Post »
|Posted on October 22, 2019 at 10:15 AM||comments (7)|
Do you tell your staff the ““why”” of the work?
As you know MIKAL is involved in the push for higher productivity and better communication using our software program as a major tool in getting this task accomplished, it’s disturbing how many salon/spa managers neglect the crucial task of creating the “why”. Most salon/spa managers are so concerned with instructing receptionists and stylists on how to do their jobs that they ignore the equally im...Read Full Post »
|Posted on October 16, 2019 at 5:50 PM||comments (1)|
Today’s client is conservatively impulsive! That means they hold on to their money as long as they can but when the urge hits them to buy something - they do! (Remind you of anyone you know?) 30% of all clients make daily buying decisions based on "Groupon" type deals that are delivered to their in box. So you combat that with posts on Instagram and Facebook? How far down on the client's feed is your post if they don't look at it for an hour? Plus - At the same...Read Full Post »
|Posted on October 13, 2019 at 3:35 PM||comments (3)|
Fall Money Making Ideas
Now that Summer is over?? and here is Cincinnati it will be SIXTY degrees on Wednesday! (great isn’t it?) it’s time to get back
down to business and get into the business of Fall sales and getting ready for the Holidays - Christmas is COMING! Now is the time to crank up the business of beauty.
Here are a couple of ideas to get you back down to business:
$ Go over these ideas. See what ideas generate the most excitement and appoint p...Read Full Post »
|Posted on October 11, 2019 at 2:10 PM||comments (1)|
Camp Mikal Fall Meeting RECAP
Our Fall Meeting (just finished) was full of ideas and sharing on how to Maximize Mikal software usage. A great group of owners, managers and receptionists met for 3 days in Cincinnati and shared amazing ideas and strategies on Staffing, Marketing, Inventory Control and so much more.
THOUSANDS and THOUSANDS of Mikal Bucks were given away at the Stop Wine(ing) and Eat some Cheeze party Sunday night. Winners were everywhere! Andy did an amazing job a...Read Full Post »
|Posted on June 29, 2019 at 3:35 PM||comments (11)|
GETTING THE MOST OUT OF YOUR SUMMER
Now that summer is in full swing (depressing isn’t it?) it’s time to get back down to business and get into the business of filling that book up and making some moo laaal. Now is the time to crank up the business of beauty. Here are a couple of ideas to get you and your staff back down to business:
$ Get a staff meeting together and go over these ideas. See what ideas generate the most excitement and appoint people and set dates f...Read Full Post »
|Posted on June 28, 2019 at 7:45 PM||comments (0)|
Just imagine.................Having your MIKAL computer look at the cancellations and availability in your book and automatically sending appointment opportunities to your clients. The book fills up! Like MAGIC….Your JITA Genie has arrived!
Every night our system looks at the availability in your book and sends your clients an e-mail or text message inviting them to take advantage of the booking opportunity. We call it JITA the Just In Time Appointment system.
Wha...Read Full Post »