Cutting Edge Management and Marketing Ideas for Independent Operators, Salons and Spas. Use these ideas with your MIKAL software to move your business forward. Not using MIKAL yet? Call us for a free evaluation and walk through of what we can do for you! Welcome - Fred Dengler MIKAL Co-Founder and CEO
|Posted on December 17, 2020 at 2:55 PM||comments (37)|
QUICK! Let's get you started on:
Xris-Xross Marketing: set up MIKAL to send a special e-mail/text only to clients not getting specific services from you now. It is automatic and will cross market your business to your clients! “Mikal salons say it is worth up to $20,000 a year!”
JITA Genie: set up MIKAL to offer Just In Time Appointment opportunities to specific targeted clients and specific stylists! Fill the book and fight last minute cancellations. ...Read Full Post »
|Posted on December 15, 2020 at 9:15 AM||comments (4)|
Your compensation system needs to match performance to income, especially at the high end. We should not lose our top performers to a higher "percentage".
It costs over $ 6000.00 in time, expenses, and training to bring new employees on board and get them productive. This does not allow for lost sales!
We need to set up a compensation system that helps us to keep our top operators.
Most salon/spa compensation systems do not...Read Full Post »
|Posted on December 14, 2020 at 12:30 AM||comments (13)|
2020 has been a MESS - But we are starting the New Year!
Don't think New Year's Resolutions, think about your 2021 EVOLUTION
Resolutions don't work. The average person keeps them for less than 2 weeks (remember the gym membership, fruit diet, juicer machine etc…;). So the wheels will fall off the Resolution train.............
Why don't resolutions work? Because it is our human behavior. It is our habit. It is easy. It might even be satisfying. So instead of...Read Full Post »
|Posted on October 30, 2020 at 3:55 PM||comments (42)|
I was reviewing some of our MIKAL long term accounts - maybe you! And noticed that you are still on an OLD version of MIKAL!
The latest and greatest has Automatic Text and E-mail marketing, keeps client pictures, has much more flexible reporting, and has years of updates and enhancements written into the system.
So why not upgrade now?
If you have been holding off due to the one time cost I have a solution. Switch to the rental version of MIKAL!
You can re...Read Full Post »
|Posted on October 25, 2020 at 11:35 AM||comments (5)|
Success Club Ideas 2020
WOW was the MIKAL Salon and Spa Owner Success Club meeting great.
See the ideas below and you can’t beat Florida for the weather and activities.
Interview groups for the first cut. Use a team of staff to do it. Cut half the applicants after a few group questions. Then get serious.
Test your best team members with Meyer Briggs and then test applicants. Hire the ones like your best team members. Don’t...Read Full Post »
|Posted on October 24, 2020 at 12:25 AM||comments (2)|
It’s Holiday Time!
Don’t be late getting your holiday specials and ideas out there. Stores, catalogs, and web sites are already going after your clients. 25% of all consumers have made their Holiday gift purchases! Salons and spas generate up to 40% of the sales for the year in the last 3 months of the year and up to a third of the profits for the year!
Here are some ideas to jump start your merchandising and holiday sales:
Put up your table and shelf talkers p...Read Full Post »
|Posted on October 24, 2020 at 12:20 AM||comments (0)|
With the holiday season a lot of people are asking ways of how to promote business.
One way is to give employees gift cards to give out to new people they meet that are not current customers. A gift card for their first visit. This allows the employee to get new customers at a very low marketing cost.
Another way is to select the top 4 or 5 customers for each employee and give them a special gift of 4 gift cards that they can give out to friends. Conditions on the card...Read Full Post »
|Posted on October 20, 2020 at 12:40 PM||comments (246)|
Come to CAMP MIKAL in Cincinnati this September
Get trained up on Six and SEVEN
Get your App - EMBA - On-Line Gift Cards - Goals - More going!
You will receive:
3 days of classes Feb 20-22
150 page workbook
Hands on Resource area and FREE Wi-Fi
Get ALL your questions answered
$100 Software Option Certificate
Information packed CD
2-Luncheons included and cocktail party Sunday night
Attendee gifts - fun goodie ...Read Full Post »
|Posted on October 15, 2020 at 5:00 PM||comments (2)|
Camp MIKAL Feb 20-22 2021
Something for Everyone! Present MIKAL SIX and SEVEN clients
Camp MIKAL will include:
Set up the On-line shopping cart for Gift Cards
Activate your own App with Mikal booking, specials, links to your web site and social media and more
Front desk operations shortcuts and procedures ex: set up to send preformatted emails like directions, policies, pricing right from the client screen – fast and consiste...Read Full Post »
|Posted on October 10, 2020 at 1:15 AM||comments (3)|
Come to CAMP MIKAL in Cincinnati this September Early Birdie only $165 - WOW half price
You will receive: 3 days of classes Feb 20-22 2021, 150 page workbook - free, Hands on Resource area and FREE Wi-Fi,
Get ALL your questions answered, $100 Software Option Certificate - free, Information packed CD - free,
2 breakfasts and 2 luncheons - included and 1 cocktail party and hospitality event - no extra cost!
Attendee gifts - fun goodie bag
Hosted at the Cincinnati ...Read Full Post »