-

MIKAL Salon & Spa Software

Ultimate Salon Software since 1982 

Blog

Fall Money Making Ideas

Posted on October 8, 2018 at 3:35 PM Comments comments (0)

Fall Money Making Ideas

Now that Summer is over?? and here is Cincinnati it will be SIXTY degrees on Wednesday! (great isn’t it?) it’s time to get back

down to business and get into the business of Fall sales and getting ready for the Holidays - Christmas is COMING! Now is the time to crank up the business of beauty.

Here are a couple of ideas to get you back down to business:

$ Go over these ideas. See what ideas generate the most excitement and appoint people and set dates for getting the projects going! Intorduce JITA the just in time appointment feature of MIKAL to fill the book. Get EMBA and you can go CRAZY booking all over town on your smart phones.

$ Clean the salon/spa from top to bottom. Paint a few walls and make a few small changes. Move some plants and displays. Decorate for the season!

$ Get dressed up. I don’t mean formal but every summer people get a little casual. It’s time to change our look and the change should be professional and upscale. 

$ Get into the Fall colors. BROWN is the new black people! Make sure your make up is right for the season and coordinates with your new look! Get the staff together for a make up session and new fashion review.

$ Start your Referral Contest October 1st and end it on December 31st . Pick your prizes, do your precontest mailing/e-mail September 3rd, and get the signs up in the salon/spa. Call us for a free 11 page Referral Contest planning book. How would 50-100 new customers sound in the next 60-90 days?

Clean up the customer data base in the next 60 days. All of your regular customers will be in for the season. Run a list on your MIKAL system of all customers with Invalid addresses. The goal is to verify every customer’s address in the next 60 days. Check on the progress by running the Invalid Addresses report for all Last Visits in the last 7 days each week. The report should be blank every week if the front desk staff is cleaning up the list!

$ Get your Gift Cards on order NOW! Call RACO Card 866-940-4676 for a free sample kit. Order the Gift Card option is MIKAL’s SMS software and ask for our free information pack on promoting gift cards. Gift Cards will make a huge difference in your sales over the old gift certificates. NOTE: beware of companies giving you gift cards for use with their Internet or bank card systems. The costs for the processing of the card every time it is swiped become a huge expense and if a customer loses their card there is no way to cancel that card and charge the balance up on a new card. Call us at MIKAL to make an informed decision. Also revisit a switch in credit card processors. X-Charge our credit card processing partner has a $100 Gift Card waiting for you to switch!

$ Increase your Color service prices now just before the Holiday season. This will give you an additional boost to your income and the customers are coming in for that popular service during the season.

$ Sign up for the Autopilot Marketing system from MIKAL. The business can get hectic. Don’t let your marketing fall by the wayside. Put it on autopilot, and make sure you stay busy when Winter months roll around!

Fred Dengler

513-528-5100 email us at [email protected] Website: www.mikal.com

 

Salon and Spa Fall Promo Ideas

Posted on September 28, 2018 at 3:35 PM Comments comments (1)

GETTING THE MOST OUT OF YOUR FALL

Now that summer is over (depressing isn’t it?) it’s time to get back down to business and get into the business of fall. Now is the time to crank up the business of beauty. Here are a couple of ideas to get you and your staff back down to business:

$ Get a staff meeting together and go over these ideas. See what ideas generate the most excitement and appoint people and set dates for getting the projects going!

$ Clean the salon/spa from top to bottom. Paint a few walls and make a few small changes. Move some plants and displays. Decorate for the season!

$ Have everyone get dressed up. I don’t mean formal but every summer people get a little casual. It’s time to change our look and the change should be professional and upscale.

$ Get into the fall colors. Make sure your make up is right for the season and coordinates with your new look! Get the staff together for a make up session and new fashion review.

$ Start your Referral Contest October 10th and end it on December 20th. Pick your prizes, do your precontest mailing/e-mail now, and get the signs up in the salon/spa. Call us for a free 11 page Referral Contest planning book. How would 50-100 new customers sound in the next 60 days?

$ Get your front desk staff to commit to cleaning up the customer data base in the next 60 days. All of your regular customers will be in by the holidays. Run a list on your MIKAL system of all customers with Invalid addresses. The goal is to verify every customer’s address in the next 60 days. Check on the progress by running the Invalid Addresses report for all Last Visits in the last 7 days each week. The report should be blank every week if the front desk staff is cleaning up the list!

$ Get your Gift Cards on order NOW! Order the Gift Card option is MIKAL’s SMS software and ask for our free information pack on promoting gift cards. Gift Cards will make a huge difference in your holiday sales over the old gift certificates. NOTE: beware of companies giving you gift cards for use with their Internet or bank card systems. The costs for the processing of the card every time it is swiped become a huge expense and if a customer loses their card there is no way to cancel that card and charge the balance up on a new card. Call us at MIKAL to make an informed decision.

$ Draw up a list of outstanding bills (that you owe). Make sure you pay off these bills during the increased cash flow period in the fall and holidays before you take on any more debt. Don’t spend that gift card income before the redemptions start happening in January!

$ Increase your color service prices now just before the holiday season. This will give you an additional boost to your income and the customers are coming in for that popular service during the holiday season.

Now is the time to move into the Fall season with a new look, new ideas, and new promotions for increased sales and profits!

Please call us for additional information on the Referral Contest, Gift Cards, Pricing ideas, or your comments. Have a great fall season.

Fred Dengler   MIKAL       513-528-5100 email us at [email protected] Website: www.mikal.com

Do you practice Experience Marketing?

Posted on June 25, 2018 at 3:55 PM Comments comments (0)

MAXIMIZE Your Experience Marketing with MIKAL

Today’s consumer is more and more inclined to spend money on experiences than on items.

Experience purchases now win out for up to 40% of all consumers. It is over 60% of millennials would rather spend on experiences than items!

How do we take advantage of this trend?

We offer mini experiences. We set up the system and salon/spa to support the client WOW.

Packages with RICH descriptions. Services on our web site with details benefit laden descriptions. Scripts for our staff with the same…………..

What we don’t do: discount our packages and make them a commodity (think ITEM).

Sell gift cards for a cheaper rate – where is the experience part of the sale?

- Come up with a first time offer for the price check prospects for each area of the salon/spa. Tie to your Google offer, your Social media, and your referral program – is this working for you?

- Set up a pdf you can instantly e-mail for the client screen for the price inquiries – do you have?

- Set descriptions of all services for pop up that are packed with benefits – do you have set up?

- Train the staff especially the desk to use the benefits – script and role play!

- Use the Up-$ells to add on the experience services that WOW – are they being used?

- 4 Corner your front area to create the perfect client experience – see our diagram

- Time line to maximize every WOW opportunity during the client visit

- Review your USPs – do you work on these items every week?

- Use the EMBA to prebook at the chair/station – know why this is powerful?

- Video the finish or make up touchup on the client phone – do you do this now?

- Reward the client with instant rebates of the loyalty points on each visit – set up?

- Use the Thank you and New Client Thank you to follow up

- Use the Xris-Xross marketing to suggest NEW client experiences – set up and running?

- Publish the positive client experience comments – make sure it is available on Google!

- Promote the client experience options in your business – are these part of your USPs?

- Make sure you have a mini client experience option – know why this is critical?

- Put together packages, series and Events to keep the client experience fresh – important!

Now is the time to get on these programs and strategies. This trend for experiences in going to grow and if your salon/spa is not positioned for this big change in consumer buying you will miss out!

Come to MIKAL CAMP VEGAS for a full day detailing how to implement each of these ideas.

Fred Dengler

CEO – MIKAL  513-528-5100

This Summer Evolve with MIKAL Software Systems

Posted on June 5, 2018 at 8:50 AM Comments comments (0)

2018 is almost half over!

Don’t think New Year’s Resolutions, think New Year’s EVOLUTION

Not where you wanted or expected to be in the business HALF way through 2018????

Resolutions don’t work. The average person keeps them for less than 2 weeks (remember the gym membership, fruit diet, juicer machine etc…;).

Why don’t resolutions work? Because it is our human behavior. It is our habit. It is easy. It might even be satisfying. So instead of trying to change behavior why not change the environment, the process, or the system and the behavior will change.

So instead let’s EVOLVE!

Let’s look at every system and process in our business and figure out how we can make it simpler, faster, better for staff and clients, and of course more profitable.

A few examples:

The front desk is an area of on-going frustration. Turn over of staff, poor client service, down time is not used to clean, organize, do confirmations, and retail and rebooking is not a priority.

So do we resolve to put as much time into the front desk as needed to change these things? Do we clean house and hire new receptionists? Is that our Resolution, to have a Revolution?

Ready to go all Tabitha on the desk?

Or…….

How about putting in message on hold and call queue option on the phone to auto hold calls if not answered in 2 rings so the front desk can finish sales, rebook, and close retail without interruptions on putting people on hold?

- Support system involves giving the upsell offers in your message on hold.

- Education needs to happen so staff knows how to handle the call queue option.

How about giving a bonus when the receptionist rebooks a client, upsells a service, converts a price call to a booking, and sells NEW retail items to a client? The desk would be rewarded to do the things you want them to do. Sales would increase, retention would go up, and the bonus would increase wages so they would not leave over a fifty cent pay increase from a company down the street.

- Support system involves setting spiffs for rebooks, upsells, add on sales in MIKAL.

- Education needs to have scripting in place to deliver the offers.

- Support system needs to give clients loyalty points for rebooking automatically.

How about setting up the receptionist goals so every week they get a report on how they are doing compared to your expectations?

If the present desk staff can’t embrace these positive steps how about hiring people that are going to embrace your systems?

So we Evolve with changes to the systems and the process allowing the people to change their behavior. You can manage the process instead of the people.

Why not do this for other areas?

Retailing – what can be changed to make retail easy?

Professional inventory- what can be put in place to track and fine tune inventory?

Stylist behaviors – what can be put in place to reward positive behaviors?

Social marketing – what can be put in place to make it automatic and effective?

Let’s think through these areas and enhance the process and systems.

Come to the Camp MIKAL VEGAS and brainstorm these areas on Total Overhaul Tuesday!

There are a few “slots” left for the seminar.

Call and register now 513-528-5100

MIKAL Salon Software

 

 

Summer Marketing Ideas for Salons

Posted on June 1, 2018 at 3:00 PM Comments comments (0)

That's right sell giftcards in the SUMMER!

How?

Be creative

- Do a corporate gift card special call for example flyers. Companies are looking for easy feel good benefits for their employees and you have the perfect solution. Get a client that is in sales and out of work and get them to canvas local businesses with the flyers. Give them 10% on the cards they sell! Use our giftcard option to track this.

 - Do DOUBLE POINTS on Mon-Wed to keep the business going through the summer. Do an e-mail to all clients who have been in on a discount reason code and offer them a DISCOUNT during non-prime times and with staff that needs to build! Use our LOYALTY POINTS PROGRAM to manage this.

 - Sell Memberships for Massage, Manicures, Pedicures, or Facials for the summer ONLY - 3 months, 6 services, prepay for a discount or sign up and track with the MIKAL Membership tracking in Accounts Receivalbe with automatic billing to client credit cards.

Be proactive – June is HERE!

Book Camp MIKAL NOW and use the $100 software option coupon NOW to get Membership Billing or Gift Card tracking!

Call us 513-528-5100 [email protected]                    Have you upgraded to SEVEN? Java based, GUI, Elegant, Easy, Fast...call for a 

Ideas from the MIKAL Salon Success Club

Posted on May 15, 2018 at 11:35 AM Comments comments (0)

Success Club Ideas 2017

WOW was the MIKAL Salon and Spa Owner Success Club meeting great.

See the ideas below and you can’t beat Las Vegas!

 Staffing:

Interview groups for the first cut. Use a team of staff to do it. Cut half the applicants after a few group questions. Then get serious.

 Test your best team members with Meyer Briggs and then test applicants. Hire the ones like your best team members. Don’t hire people the test like you!

 Use a little stress in the interview. Have 2 people interview the applicant at one time. Ask tough questions about last job. Ask them to sell you a pen in the interview.

 Always ask about hobbies, what magazines to they read, what do they like to do on their time off. Look for people that have interests and passions about things.

 Use Craigs list for applicants. Sign up for the state Job1 or Workforce1 program so the applicant ad gets uploaded to Monster free!

Do interview off site and always state in ad it is a confidential interview. The first phone call to the applicant needs to be an interview. Ask questions allowing them to sell themselves in the interview.

Have an interview presentation kit. See the MIKAL PDF for ideas.

Always list the job benefits and the critical requirements.

If a staff member leaves do not give out their new location. Say “they have not authorized us to give out that information” when a client asks.

Use the 4 step MIKAL client retrieval mailing and emailing to keep clients when a stylist leaves.

Set up Advanced goals in the MIKAL system. Also receptionist and managers goals. Put them in the paychecks!

Don’t let staff go to next price level until retention is at least 80% repeat request.

Salon normal new client retention is 30% - ouch! Work on welcome book, walk up script, and client exit to improve new client retention.

Marketing:

Align with a good reputation management company that has strong local track record to push good comments and improve rankings. Check their referrals locally!

Use JITA with all the filters!

Use EMBA to book right at the chair or in the room before the client goes to the front desk.

Review the Demandforce option – it may be right for you!

Get your Upsells in place in the prototypes and spiff the receptionists who deliver the upsells. Start tracking the upsells, rebooks, and cancel no rebook in the MIKAL system.

Set receptionist goals in the MIKAL system.

Activate all the autopilot offers. Subject needs to only be 3 words.

Use AIDA in your marketing:

Attention

Interest

Desire

Action

If the marketing does not create a phone call is not good marketing!

Update your Google Places and activate your Google offer TODAY!

Use surveys in salon/spa and on-line for feedback. Try the free surveys in Survey Monkey and Google Drive.

Always ask the 4 main questions relating to why clients don’t come back:

Was the salon/spa clean?

Was the receptionist nice and accommodating?

Did the service provider listen and do what you asked?

Were you taken on time?

Get the loyalty points program going now. Roll all your rewards into the points program including referral rewards, prebooking, new client points, and early week bookings. Make it about a 2% cash back on sales. Only let the client redeem 50% of a sale for points. Set this all up with your MIKAL reps.

 Get a referral contest going! Get 60 to 120 new clients.

 That’s it for now. Wow what a bunch of great ideas in 3 days.

Fred Dengler    MIKAL  www.mikal.com    [email protected]  513-528-5100

All New Salon Marketing and Management CDs available NOW!

Posted on April 8, 2018 at 12:10 AM Comments comments (0)

MIKAL Education CDs

 SuperCharge your Front Desk CD

Complete Front Desk operations manual, Price Check, UpSell and More Scripting for Profits, complete Front Desk Presentation Slide Show, Receptionist Classified Ads, Receptionist and Salon/Spa Coordinator Job Descriptions, Payroll and Goal Setting Ideas, Terror on the Phones booklet and more!

SHOW SPECIAL $40.00 Website Price $60.00 - save $20.00

 NEW SALON OPENING CD

Do it right the first time (or Re-Invent right the second time) with our information packed CD! New Salon Opening side presentation, Grand Opening Ideas, Profit Generating Workbook – 43 pages! Salon and Spa Job Descriptions, Opening Checklist, 10+ Funding Ideas, Planning Spreadsheets and much more!

SHOW SPECIAL $20.00 Website Price $50.00 - save $30.00

 Staff Up! & Salon Policy Manual CD

A comprehensive employee policy and procedure manual on CD to edit and use, Ideas to DOUBLE your Classified Ad response, 20 Effective Interview Questions, Staff Up! Slide show class, job descriptions, Compensation Worksheets, Goal Setting Ideas, Training Tips and much more!

SHOW SPECIAL $20.00 Website Price $59.00 – save $39.00

 SuperCharge your Front Desk CD

Complete Front Desk operations manual, Price Check, UpSell and More Scripting for Profits, complete Front Desk Presentation Slide Show, Receptionist Classified Ads, Receptionist and Salon/Spa Coordinator Job Descriptions, Payroll and Goal Setting Ideas, Terror on the Phones booklet and more!

SHOW SPECIAL $40.00 Website Price $60.00 - save $20.00

 CD Package Deals Buy more – Save $

 Hat Trick Pick ANY 3 CDs $60 You Save up to $40 more!

 Fab Four Deal all 4 CDs$90 Now Save another $30 more!

 The MIKAL Corporation  [email protected]   www.mikal-salon-software.com 800-448-5420

Salon Software Tech Update

Posted on March 13, 2018 at 10:50 AM Comments comments (0)

Salon Technology Update

 The Beauty Industry is forging ahead with state-of-the-art software programs designed to increase customer satisfaction and streamline the salon business processes.

 The most dynamic programs include (computer) industry award winning Tablet apps, JITA – just in time appointment marketing, and advanced customer loyalty systems.

 The MIKAL Tablet app received the RSPA innovative award in point of sale technology with a queue crushing app that speeds customer check in and rebooking using wireless tablets in the salon. The Tablet app is not a PC program on a tablet. It is a touch screen program written specifically to enhance the customer experience by making the receptionist mobile! Check it out at http://www.mikal.com/2011InnovSolAward.php

 JITA the Just In Time Appointment marketing program is an opt in program that looks at the salon computerized appointment book and offers last minute openings to customers who are interested in these opportunities. JITA is smart enough to not send the offers to customers who have a future appointment and only offer openings to each stylist’s customer base. This amazing option keeps the appointment book full!

 Customer Loyalty and Rewards programs are not an option with customers. Customers expect to get something more that just great service! The MIKAL Points program no only rewards loyalty and sales; it also gives rewards for referrals, pre-booking, and allows double points on certain days to build the business. Customer Points are reinforced by printing on the receipts, showing on the tickets, and displaying on the customer’s on-line booking profile page. 

 These programs are being used by small salons to the largest and most visible salons in the industry. Call or e-mail MIKAL for contacts and salon profiles.

 MIKAL Salon and Spa Software 800-448-5420 

[email protected] www.mikal-salon-software.com

Fred Dengler Co-Founder and CEO

 

 

Spring Money Making Ideas

Posted on February 19, 2018 at 11:45 PM Comments comments (0)

Spring Money Making Ideas

Now that winter is almost over and here is Cincinnati it will be SIXTY degrees on Wednesday! (great isn’t it?) it’s time to get back

down to business and get into the business of Spring. Now is the time to crank up the business of beauty.

Here are a couple of ideas to get you and your staff back down to business:

$ Get a staff meeting together and go over these ideas. See what ideas generate the most excitement and appoint people and set dates for getting the projects going! Intorduce JITA the just in time appointment feature of MIKAL to fill the book. Get EMBA for the staff and they can go CRAZY booking all over town on their smart phones.

$ Clean the salon/spa from top to bottom. Paint a few walls and make a few small changes. Move some plants and displays. Decorate for the season!

$ Have everyone get dressed up. I don’t mean formal but every winter people get a little casual. It’s time to change our look and the change should be professional and upscale.  Have a staff party to get the excitement going!

$ Get into the Spring colors. Make sure your make up is right for the season and coordinates with your new look! Get the staff together for a make up session and new fashion review.

$ Start your Referral Contest May 1st and end it on August 1st . Pick your prizes, do your precontest mailing/e-mail September 3rd, and get the signs up in the salon/spa. Call us for a free 11 page Referral Contest planning book. How would 50-100 new customers sound in the next 60-90 days?

$ Get your front desk staff to commit to cleaning up the customer data base in the next 60 days. All of your regular customers will be in for the season. Run a list on your MIKAL system of all customers with Invalid addresses. The goal is to verify every customer’s address in the next 60 days. Check on the progress by running the Invalid Addresses report for all Last Visits in the last 7 days each week. The report should be blank every week if the front desk staff is cleaning up the list!

$ Get your Gift Cards on order NOW! Call Jenny at RACO Card 866-940-4676 for a free sample kit. Order the Gift Card option is MIKAL’s SMS software and ask for our free information pack on promoting gift cards. Gift Cards will make a huge difference in your sales over the old gift certificates. NOTE: beware of companies giving you gift cards for use with their Internet or bank card systems. The costs for the processing of the card every time it is swiped become a huge expense and if a customer loses their card there is no way to cancel that card and charge the balance up on a new card. Call us at MIKAL to make an informed decision. Also revisit a switch in credit card processors. XCharge our credit card processing partner has a $100 Gift Card waiting for you to switch!

$ Increase your Nail service prices now just before the prom and summer seasons. This will give you an additional boost to your income and the customers are coming in for that popular service during the Spring season.

$ Sign up for the Autopilot Marketing system from MIKAL. The business can get hectic. Don’t let your marketing Spring by the wayside. Put it on autopilot, and make sure you stay busy when summer months roll around!

Fred Dengler 513-528-5100 email us at [email protected] Website: www.mikal.com

What is Cris-Cross Marketing?

Posted on February 19, 2018 at 3:55 PM Comments comments (0)

Cris-Cross Marketing is the latest feature in MIKAL SEVEN software.

Imagine having your system send directed e-mail and texts to all clients who come to you for one service but not for another. 

How many times do you hear that clients come in for haircuts but not for manicures? Or come in for spa services but not for hair services? Or get services but not retail? 

Now with Xris-Xross MIKAL will send automatic offers to these clients each month to get them to experience MORE of your services! This powerful feature can generate an extra $4000.00 per stylist this year. WOW.

Xris-Xross happens automatically.

Xris-Xross only sends the offers to the right clients.

Xris-Xross happens without any different software.

Xris-Xross happens without having to pay revenue share.

The BEST news is..........

Xris-Xross is part of the new 6.94 and SEVEN upgrade that includes 8 other amazing features.