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MIKAL Salon & Spa Software

Ultimate Salon Software since 1982 

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Cutting Edge Management and Marketing Ideas for Independent Operators, Salons and Spas.  Use these ideas with your MIKAL software to move your business forward.  Not using MIKAL yet?  Call us for a free evaluation and walk through of what we can do for you!  Welcome - Fred Dengler MIKAL Co-Founder and CEO

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More Fall Money Making Ideas

Posted on October 13, 2019 at 3:35 PM Comments comments (3)

Fall Money Making Ideas

Now that Summer is over?? and here is Cincinnati it will be SIXTY degrees on Wednesday! (great isn’t it?) it’s time to get back

down to business and get into the business of Fall sales and getting ready for the Holidays - Christmas is COMING! Now is the time to crank up the business of beauty.

Here are a couple of ideas to get you back down to business:

$ Go over these ideas. See what ideas generate the most excitement and appoint people and set dates for getting the projects going! Intorduce JITA the just in time appointment feature of MIKAL to fill the book. Get EMBA and you can go CRAZY booking all over town on your smart phones.

$ Clean the salon/spa from top to bottom. Paint a few walls and make a few small changes. Move some plants and displays. Decorate for the season!

$ Get dressed up. I don’t mean formal but every summer people get a little casual. It’s time to change our look and the change should be professional and upscale. 

$ Get into the Fall colors. BROWN is the new black people! Make sure your make up is right for the season and coordinates with your new look! Get the staff together for a make up session and new fashion review.

$ Start your Referral Contest October 1st and end it on December 31st . Pick your prizes, do your precontest mailing/e-mail September 3rd, and get the signs up in the salon/spa. Call us for a free 11 page Referral Contest planning book. How would 50-100 new customers sound in the next 60-90 days?

Clean up the customer data base in the next 60 days. All of your regular customers will be in for the season. Run a list on your MIKAL system of all customers with Invalid addresses. The goal is to verify every customer’s address in the next 60 days. Check on the progress by running the Invalid Addresses report for all Last Visits in the last 7 days each week. The report should be blank every week if the front desk staff is cleaning up the list!

$ Get your Gift Cards on order NOW! Call RACO Card 866-940-4676 for a free sample kit. Order the Gift Card option is MIKAL’s SMS software and ask for our free information pack on promoting gift cards. Gift Cards will make a huge difference in your sales over the old gift certificates. NOTE: beware of companies giving you gift cards for use with their Internet or bank card systems. The costs for the processing of the card every time it is swiped become a huge expense and if a customer loses their card there is no way to cancel that card and charge the balance up on a new card. Call us at MIKAL to make an informed decision. Also revisit a switch in credit card processors. X-Charge our credit card processing partner has a $100 Gift Card waiting for you to switch!

$ Increase your Color service prices now just before the Holiday season. This will give you an additional boost to your income and the customers are coming in for that popular service during the season.

$ Sign up for the Autopilot Marketing system from MIKAL. The business can get hectic. Don’t let your marketing fall by the wayside. Put it on autopilot, and make sure you stay busy when Winter months roll around!

Fred Dengler

513-528-5100 email us at [email protected] Website: www.mikal.com

 

Camp Mikal Recap - TONS of ideas

Posted on October 11, 2019 at 2:10 PM Comments comments (1)

Camp Mikal Fall Meeting RECAP

Our Fall Meeting (just finished) was full of ideas and sharing on how to Maximize Mikal software usage. A great group of owners, managers and receptionists met for 3 days in Cincinnati and shared amazing ideas and strategies on Staffing, Marketing, Inventory Control and so much more.

THOUSANDS and THOUSANDS of Mikal Bucks were given away at the Stop Wine(ing) and Eat some Cheeze party Sunday night. Winners were everywhere! Andy did an amazing job as host and MC.

Let me recap a few of the highlights:

EMBA the mobil booking app for employees was HUGE with the all new Daily Goals feature and Client personal info and tech card/buying history info screens. Owners said it is like having a workticket on your phone!

Loyalty points system is in place and working for about half the group. After the meeting I'll bet everyone gets on the Client Loyalty bandwagon. BIG ideas included using the points to automatically reward rebookings, referrals, and retail purchases, rolling ALL of those marketing strategies into a self running client rewards program.

Idea: make it a policy a NOSHOW loses their points!

Idea: delete all points at the end of the slowest month of each year and everyone will come in that month to use their points!

JITA was BIG at Camp it is only used by 30% of the attendees. JITA users reported the option that fills the holes in the book automatically added ONE more Appointment per day per employee to the book! WOW

Surveys were a big topic. Many signed on to Survey Monkey and looked at Mikal's 5 sample surveys. Some campers even added to the surveys - FUN!

IDEA: share the survey results in staff meetings.

These ideas are only a few of the ones I jotted down during the CAMP. So DO NOT MISS the Winter Success Club meeting - details to follow!

Thank you Campers - you are the fuel that powers our engines here at MIKAL.  Fred  513-528-5100 [email protected] www.mikal.com

Salon and Spa Summerl Promo Ideas

Posted on June 29, 2019 at 3:35 PM Comments comments (32)

GETTING THE MOST OUT OF YOUR SUMMER

Now that summer is in full swing (depressing isn’t it?) it’s time to get back down to business and get into the business of filling that book up and making some moo laaal. Now is the time to crank up the business of beauty. Here are a couple of ideas to get you and your staff back down to business:

$ Get a staff meeting together and go over these ideas. See what ideas generate the most excitement and appoint people and set dates for getting the projects going!

$ Clean the salon/spa from top to bottom. Paint a few walls and make a few small changes. Move some plants and displays. Decorate for the season!

$ Have everyone get dressed up. I don’t mean formal but every winter people get a little casual. It’s time to change our look and the change should be professional and upscale.

$ Get into the summer colors. Make sure your make up is right for the season and coordinates with your new look! Get the staff together for a make up session and new fashion review.  Do you always have to wear BLACK????

$ Start your Referral Contest July 1 and end it on October 20th. Pick your prizes, do your precontest mailing/e-mail now, and get the signs up in the salon/spa. Call us for a free 11 page Referral Contest planning book. How would 50-100 new customers sound in the next 60 days?

$ Get your front desk staff to commit to cleaning up the customer data base in the next 60 days. All of your regular customers will be in by the holidays. Run a list on your MIKAL system of all customers with Invalid addresses. The goal is to verify every customer’s address in the next 60 days. Check on the progress by running the Invalid Addresses report for all Last Visits in the last 7 days each week. The report should be blank every week if the front desk staff is cleaning up the list!

$ Get your Gift Cards ON LINE with our Gift Card Shopping Cart NOW! Order the Gift Card option is MIKAL’s SMS software and ask for our free information pack on promoting gift cards. Gift Cards will make a huge difference in your holiday sales over the old gift certificates. NOTE: beware of companies giving you gift cards for use with their Internet or bank card systems. The costs for the processing of the card every time it is swiped become a huge expense and if a customer loses their card there is no way to cancel that card and charge the balance up on a new card. Call us at MIKAL to make an informed decision.

$ Increase your color service prices now just before the holiday season. This will give you an additional boost to your income and the customers are coming in for that popular service during the holiday season.

Now is the time to move into the Summer season with a new look, new ideas, and new promotions for increased sales and profits!

Please call us for additional information on the Referral Contest, Gift Cards, Pricing ideas, or your comments. Have a great fall season.

Fred Dengler   MIKAL       513-528-5100 email us at [email protected] Website: www.mikal.com

Opening a new salon/spa? Use this checklist!

Posted on October 2, 2018 at 10:40 AM Comments comments (1)

For new salon and spa start up installations

 Many times salon/spa owners concentrate on the salon design and esthetics and don’t think about the things that make a new salon/spa successful – the SYSTEM, people, and training!

 Here is a time line for making sure the business is ready to do business and be successful!

 Subject: Time line for business systems

 Working back through the business side of getting your salon/spa up and going let’s look at these events:

 12 month Grand Opening plan takes effect

Dates Days from opening Description

_____ D-Day! Salon/Spa opens

_____ 7 days before Opening announcement and specials for first 3 months mailed

_____ 14 days before Soft opening with comp services, relatives, vip services

_____ 17 days before All inspections and approvals done

_____ 17 days before Business system put into front desk when all finish work (dust) is gone

_____ 21 days before Mailing of 2nd pre-opening concept piece

_____ 21 days before Service systems training done business cards ordered

_____ 21 days before Retail in place and product knowledge classes started RX pads trained

_____ 21 days before Appointments are booked and gift cards are sold from a call forwarded location

_____ 30 days before Mailing of 1st pre-opening marketing piece

_____ 30 days before Develop customer survey and feedback system

_____ 30 days before Service menu and gift cards are delivered for marketing

_____ 30 days before 3 fold marketing concept pieces and postcard marketing pieces are delivered for mailings

_____ 40 days before Interview for service providers

_____ 45 days before Ads placed for service providers – Credit Card system in place

_____ 45 days before Salon policy manual and interview packet finished

_____ 45 days before Compensation system decided and compensation and goal setting put in place

_____ 45 days before Mikal pre-loads services and product lines

_____ 45 days before Marketing 3 fold, concept piece, service menu and gift card layouts done

– sent to printer’s

_____ 50 days before Select profile of perfect customers and get names for preload into MIKAL system

_____ 50 days before Product lines picked and opening orders considered – plan for vendor involvement

_____ 50 days before MIKAL computer system ordered and training date set

_____ 60 days before Salon Policy manual started and marketing literature design started

_____ 75 days before All design and salon systems on order

 Call us with any questions 800-448-5420 and look for our Grand Opening and employee hiring articles on our web site www.mikal.com

 TODAY ONLY - SALON/SPA POLICY MANUAL ON CD

SALON/SPA MARKETING MANUAL ON CD ORDER FROM OUR WEB STORE!

Product and Service Charges are good for you and your staff!

Posted on September 28, 2018 at 10:20 AM Comments comments (2)

Product and Service Charges:

Many of our salons/spas are setting up product deductions or service charges to stop paying commissions on products used in a service and to help cover education, client marketing, and business building promotions.  NOT to cover the overhead of running the salon/spa.

 You could raise the commission percentages at each level if you set up a product charge and service charge. These charges will take the cost of professional products "off the top" and will create an education fund and savings plan for each operator.

 Set up a product charge taking the cost of products off the top before paying commission (this needs to be done with a price increase). This should average about 10%. When an operator reaches service sales of $ 1000.00 per week, the salon/spa will absorb the product charge.

 Set up a service charge of $ 1.00 per service. This charge will be split as follows:

25% of the dollar will go to the operators' education fund to be used for advanced education, shows, and travel expenses

25% of the dollar will go to marketing including the Birthday and Referral programs the salon uses

25% of the dollar will go to salon remodeling (the average salon increases sales 20% the year they remodel)

25% of the dollar will go to a profit sharing fund in which the employee will be fully vested after five years

 IDEA:

The service charge will be absorbed by the salon every week that the operator reaches

$ 1500.00 per week in service sales. This rewards your top producing operators and makes the service charge a "right of passage" in the salon's culture.

 Creating an Education Fund:

 Taking the $ 1.00 per customer service charge and using .25 cents of that dollar in an education fund will generate a large personal education fund. An operator doing

$ 800.00 per week with an average ticket of $ 20.00 will create an education fund for themselves totaling $ 520.00 per year.

 $ 520.00 per year could be used to attend the Midwest Beauty Show with ALL expenses paid. $ 520.00 could be combined with other operators' education funds to get a monthly in salon education class from top name talents. The potential is unlimited when a fund like this is put into place!

 Creating an Employee Savings Plan:

 Using the same example operator just a 25 cent per customer service charge will generate a savings plan, using simple interest, of over $ 3250.00 in FIVE years!

 Compensation for your administrative and reception staff should be based on a base salary or hourly pay plan with bonus incentives for gift certificate sales, override commissions for increases in retail sales over present levels, and prebooked customers (booking future appointments with customers before they leave the salon).

 NOTE: always enter the payroll info and run sample reports to make sure numbers are correct for payroll. MIKAL is responsible for the proper function of the software but not the calculations based on the information entered on the screens. That is your responsibility!

Set up Ladder Commission Levels to Motivate!

Posted on September 25, 2018 at 10:20 AM Comments comments (1)

Develop a ladder commission that only pays the extra percentage on the extra dollars earned (not retroactive to dollar one). Make the percentage increases 2% or 3% based on increasing sales about $ 150.00 per level. This gives the employee a continuing goal to aim for.

 Commission example:

 Guarantee $ 320.00 per week to all 40 hour employees

 Percentage From $ To $

45% $ 500 $ 650

47% $ 651 $ 800

49% $ 801 $ 950 no product charge

51% $ 951 $ 1100 $ 1000 per week

53% $ 1101 $ 1250

55% $ 1251 $ 1400

57% $ 1401 $ 1550 no service charge

59% $ 1551 $ 1700 $ 1500 per week

61% $ 1701 $ 1950

63% $ 1951 $ 2100

65% $ 2101 $ 2250

 Note: this is an example of ladder commission levels. You must work with your consultant to set levels that will meet your sales and profit criteria.

 Sample:

Set to hourly $9.50

No overtime till over 40 hours

 No Item commissions

Yes to product deductions

Yes to service charges

Yes to assistant deductions

 No credit card processing deduction

 Ladder commission service

Straight commission retail

 No retention bonus

No activity bonus

 Using this pay structure an operator that brings in $ 1100.00 per week will earn:

 Base guarantee up to $380 based on hours but remember NO overtime - put that in your employee manual

ALSO speaking of manuals if you do not have one call us for a FREE sample - just let us give you a demo of our SEVEN system!

Commissions 45% $ 67.50 on 500 to 650 in service sales

Commissions 47% $ 70.50 on 651 to 800 in service sales

Commissions 49% $ 73.50 on 801 to 950 in service sales

Commissions 51% $ 76.50 on 951 to 1100 in service sales

Total compensation $ 508.00 Average 46% of sales in compensation

Do you practice Experience Marketing?

Posted on June 25, 2018 at 3:55 PM Comments comments (0)

MAXIMIZE Your Experience Marketing with MIKAL

Today’s consumer is more and more inclined to spend money on experiences than on items.

Experience purchases now win out for up to 40% of all consumers. It is over 60% of millennials would rather spend on experiences than items!

How do we take advantage of this trend?

We offer mini experiences. We set up the system and salon/spa to support the client WOW.

Packages with RICH descriptions. Services on our web site with details benefit laden descriptions. Scripts for our staff with the same…………..

What we don’t do: discount our packages and make them a commodity (think ITEM).

Sell gift cards for a cheaper rate – where is the experience part of the sale?

- Come up with a first time offer for the price check prospects for each area of the salon/spa. Tie to your Google offer, your Social media, and your referral program – is this working for you?

- Set up a pdf you can instantly e-mail for the client screen for the price inquiries – do you have?

- Set descriptions of all services for pop up that are packed with benefits – do you have set up?

- Train the staff especially the desk to use the benefits – script and role play!

- Use the Up-$ells to add on the experience services that WOW – are they being used?

- 4 Corner your front area to create the perfect client experience – see our diagram

- Time line to maximize every WOW opportunity during the client visit

- Review your USPs – do you work on these items every week?

- Use the EMBA to prebook at the chair/station – know why this is powerful?

- Video the finish or make up touchup on the client phone – do you do this now?

- Reward the client with instant rebates of the loyalty points on each visit – set up?

- Use the Thank you and New Client Thank you to follow up

- Use the Xris-Xross marketing to suggest NEW client experiences – set up and running?

- Publish the positive client experience comments – make sure it is available on Google!

- Promote the client experience options in your business – are these part of your USPs?

- Make sure you have a mini client experience option – know why this is critical?

- Put together packages, series and Events to keep the client experience fresh – important!

Now is the time to get on these programs and strategies. This trend for experiences in going to grow and if your salon/spa is not positioned for this big change in consumer buying you will miss out!

Come to MIKAL CAMP VEGAS for a full day detailing how to implement each of these ideas.

Fred Dengler

CEO – MIKAL  513-528-5100

This Summer Evolve with MIKAL Software Systems

Posted on June 5, 2018 at 8:50 AM Comments comments (0)

2018 is almost half over!

Don’t think New Year’s Resolutions, think New Year’s EVOLUTION

Not where you wanted or expected to be in the business HALF way through 2018????

Resolutions don’t work. The average person keeps them for less than 2 weeks (remember the gym membership, fruit diet, juicer machine etc…;).

Why don’t resolutions work? Because it is our human behavior. It is our habit. It is easy. It might even be satisfying. So instead of trying to change behavior why not change the environment, the process, or the system and the behavior will change.

So instead let’s EVOLVE!

Let’s look at every system and process in our business and figure out how we can make it simpler, faster, better for staff and clients, and of course more profitable.

A few examples:

The front desk is an area of on-going frustration. Turn over of staff, poor client service, down time is not used to clean, organize, do confirmations, and retail and rebooking is not a priority.

So do we resolve to put as much time into the front desk as needed to change these things? Do we clean house and hire new receptionists? Is that our Resolution, to have a Revolution?

Ready to go all Tabitha on the desk?

Or…….

How about putting in message on hold and call queue option on the phone to auto hold calls if not answered in 2 rings so the front desk can finish sales, rebook, and close retail without interruptions on putting people on hold?

- Support system involves giving the upsell offers in your message on hold.

- Education needs to happen so staff knows how to handle the call queue option.

How about giving a bonus when the receptionist rebooks a client, upsells a service, converts a price call to a booking, and sells NEW retail items to a client? The desk would be rewarded to do the things you want them to do. Sales would increase, retention would go up, and the bonus would increase wages so they would not leave over a fifty cent pay increase from a company down the street.

- Support system involves setting spiffs for rebooks, upsells, add on sales in MIKAL.

- Education needs to have scripting in place to deliver the offers.

- Support system needs to give clients loyalty points for rebooking automatically.

How about setting up the receptionist goals so every week they get a report on how they are doing compared to your expectations?

If the present desk staff can’t embrace these positive steps how about hiring people that are going to embrace your systems?

So we Evolve with changes to the systems and the process allowing the people to change their behavior. You can manage the process instead of the people.

Why not do this for other areas?

Retailing – what can be changed to make retail easy?

Professional inventory- what can be put in place to track and fine tune inventory?

Stylist behaviors – what can be put in place to reward positive behaviors?

Social marketing – what can be put in place to make it automatic and effective?

Let’s think through these areas and enhance the process and systems.

Come to the Camp MIKAL VEGAS and brainstorm these areas on Total Overhaul Tuesday!

There are a few “slots” left for the seminar.

Call and register now 513-528-5100

MIKAL Salon Software

 

 

Ideas from the MIKAL Salon Success Club

Posted on May 15, 2018 at 11:35 AM Comments comments (1)

Success Club Ideas 2017

WOW was the MIKAL Salon and Spa Owner Success Club meeting great.

See the ideas below and you can’t beat Las Vegas!

 Staffing:

Interview groups for the first cut. Use a team of staff to do it. Cut half the applicants after a few group questions. Then get serious.

 Test your best team members with Meyer Briggs and then test applicants. Hire the ones like your best team members. Don’t hire people the test like you!

 Use a little stress in the interview. Have 2 people interview the applicant at one time. Ask tough questions about last job. Ask them to sell you a pen in the interview.

 Always ask about hobbies, what magazines to they read, what do they like to do on their time off. Look for people that have interests and passions about things.

 Use Craigs list for applicants. Sign up for the state Job1 or Workforce1 program so the applicant ad gets uploaded to Monster free!

Do interview off site and always state in ad it is a confidential interview. The first phone call to the applicant needs to be an interview. Ask questions allowing them to sell themselves in the interview.

Have an interview presentation kit. See the MIKAL PDF for ideas.

Always list the job benefits and the critical requirements.

If a staff member leaves do not give out their new location. Say “they have not authorized us to give out that information” when a client asks.

Use the 4 step MIKAL client retrieval mailing and emailing to keep clients when a stylist leaves.

Set up Advanced goals in the MIKAL system. Also receptionist and managers goals. Put them in the paychecks!

Don’t let staff go to next price level until retention is at least 80% repeat request.

Salon normal new client retention is 30% - ouch! Work on welcome book, walk up script, and client exit to improve new client retention.

Marketing:

Align with a good reputation management company that has strong local track record to push good comments and improve rankings. Check their referrals locally!

Use JITA with all the filters!

Use EMBA to book right at the chair or in the room before the client goes to the front desk.

Review the Demandforce option – it may be right for you!

Get your Upsells in place in the prototypes and spiff the receptionists who deliver the upsells. Start tracking the upsells, rebooks, and cancel no rebook in the MIKAL system.

Set receptionist goals in the MIKAL system.

Activate all the autopilot offers. Subject needs to only be 3 words.

Use AIDA in your marketing:

Attention

Interest

Desire

Action

If the marketing does not create a phone call is not good marketing!

Update your Google Places and activate your Google offer TODAY!

Use surveys in salon/spa and on-line for feedback. Try the free surveys in Survey Monkey and Google Drive.

Always ask the 4 main questions relating to why clients don’t come back:

Was the salon/spa clean?

Was the receptionist nice and accommodating?

Did the service provider listen and do what you asked?

Were you taken on time?

Get the loyalty points program going now. Roll all your rewards into the points program including referral rewards, prebooking, new client points, and early week bookings. Make it about a 2% cash back on sales. Only let the client redeem 50% of a sale for points. Set this all up with your MIKAL reps.

 Get a referral contest going! Get 60 to 120 new clients.

 That’s it for now. Wow what a bunch of great ideas in 3 days.

Fred Dengler    MIKAL  www.mikal.com    [email protected]  513-528-5100

MIKAL and DemandForce now FREE set up

Posted on April 17, 2018 at 12:35 AM Comments comments (2)

MIKAL Salon and Spa Software is now on the Java platform and Cloud based with amazing ease of use and all the power

of 34 years experience in helping salon and spa professionals manage and market their businesses.

Get MIKAL and DemandForce for the ultimate management and marketing system!

NOTE: MIKAL will get you up and running FAST. We build your service menu, load your retail inventory, employees and booking rules and convert your client data from any Excel format! You get detailed training and fast integration. SAVE $250 on the MIKAL set up with DemandForce.


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