MIKAL Salon & Spa Software
Cutting Edge Management and Marketing Ideas for Independent Operators, Salons and Spas. Use these ideas with your MIKAL software to move your business forward. Not using MIKAL yet? Call us for a free evaluation and walk through of what we can do for you! Welcome - Fred Dengler MIKAL Co-Founder and CEO
|Posted on May 19, 2022 at 3:55 PM||comments (500)|
For the past 40 years, The MIKAL Corporation has supported the salon/spa/medical spa industry by offering the only software that directly uses the most powerful POS, tracking, reporting and marketing tool in the industry. Salons and spas and independent stylists have used Mikal’s salon software, on-line booking, e-marketing, text marketing, Employee Mobile Booking App, Just-In-Time Appointment and Xris-Xross marketing to successfully stay ahead of the competition.
You will now be able to find marketing and management ideas regularly on our Instagram and Facebook pages with our new “Small Bytes” program! Of course, we have a generous library of ideas you can research and implement from our blog here any time. But we know how busy you are on a daily basis trying to run your business and care for your clients and employees. So we decided to start dropping small “bytes” of useful marketing and management ideas and reminders.
These “bytes” are bite-sized nuggets of wisdom you can read & consume quickly… then take your time thinking about the concept without feeling overwhelmed with an in-depth article you just don’t have time to read. If you see one that connects with a problem you’ve been struggling with, just take a screen grab to store it in your phone till you have the time to call us to discuss! That way, you won’t forget about it. We will be happy to talk with you more about the topic and show you how our salon and spa software can make running your business easier, less stressful and more profitable. How simple is that?
Let us know what you think. Call MIKAL with questions at 513-528-5100, ext. 1.
|Posted on May 18, 2022 at 1:55 PM||comments (287)|
Mikal 7.1 allows you to keep Client CREDIT CARDS on file. Please note: you must use a Mikal credit card partner for this feature and the credit card company may have a monthly maintenance fee. Client check out is fast and easy, prepaid services - no problem! So many uses and totally secure and keeps you and your salon/spa "out of scope".
On-line booking now has a Guest booking option allowing clients to look at availability without going through the sign in process.
On-line booking also allows an Appointment Hold Charge or the charge for the actual service to be required with a credit card payment at time of booking. On-line booking has a greatly expanded Service Description area for all services. Cut down on NO SHOW clients with credit card billing at time of booking!
|Posted on May 18, 2022 at 1:55 PM||comments (333)|
Introducing MIKAL SEVEN point ONE
7.1 release now available
MIKAL 7.1 lets clients communicate back to your salon/spa their APPOINTMENT CONFIRMATION. When clients receive the appointment reminder from MIKAL, the system offers a link for the client to confirm the appointment. This confirmation is registered in the confirmation field of the appointment. Plus Mikal 7.1 confirms the confirmation back to the client. Now it is easy to call ONLY the clients who have not electronically confirmed the appointment. Save tons of time and have a more interactive system with 7.1. Dramatically reduce no show and missed appointments.
Automatic Appointment confirmations are included in your On-Line Booking and EMBA service at no extra cost. If you do not use OLB or EMBA, the Confirmation system maintenance service fee is $20 per month. This includes Mikal Cloud set up, trouble shooting, maintenance, delivery verification assistance, and support and updates. Credit card on file is required for automatic billing the first of each month.
|Posted on February 19, 2022 at 11:15 PM||comments (1257)|
MIKAL salons and spas are experiencing a big increase in Rebooks and Prebooks using EMBA the employee mobile booking app!
Salons report that after installing EMBA the stylists and nail techs log onto EMBA on their smart phones while with their client at the end of the service and rebook the client right then!
The clients love it because it speeds up the check out at the desk and their service providers make sure they get their best appointments!
The staff loves doing the booking on EMBA because they know the client is locked in for their next service and the proper booking was done. Plus they look cool doing it and are in control!
Amy, one of our MIKAL Salon Owners, says her massage therapists and estheticians book their clients for the next 4 or 5 visits right in the treatment room to make sure the client is scheduled for a series of appointments. The clients love getting the extra attention and buy into a program of visits. Then Amy says the BIG payoff is the receptionist signs the client up for a 4 or 5 visit series so the client saves money and the salon gets the full series payment up front. Paid for and Booked! PLUS they see their sales compared to same sales last week – GOALS!
Call MIKAL for details at 513-528-5100
|Posted on February 12, 2022 at 2:55 PM||comments (1698)|
I was reviewing some of our MIKAL long term accounts - maybe you! And noticed that you are still on an OLD version of MIKAL!
The latest and greatest has Automatic Text and E-mail marketing, keeps client pictures, has much more flexible reporting, and has years of updates and enhancements written into the system.
So why not upgrade now?
If you have been holding off due to the one time cost I have a solution. Switch to the rental version of MIKAL! You can rent MIKAL with support, enhancements, upgrades, all included in a reasonable monthly cost. Plus get all the power of MIKAL SEVEN.
Rental includes Employee mobile app - On Line Booking - Just In Time notifications - Loyalty Points program - WOW!! Keep your information. Easy learning curve and powerful new features.
PLUS rental includes On-line booking, EMBA employee mobile app, JITA just in time system and more!
Your MIKAL Consultants
|Posted on November 27, 2021 at 11:25 PM||comments (1071)|
It’s Holiday Time!
Don’t be late getting your holiday specials and ideas out there. Stores, catalogs, and web sites are already going after your clients. 25% of all consumers have made their Holiday gift purchases! Salons and spas generate up to 40% of the sales for the year in the last 3 months of the year and up to a third of the profits for the year!
Here are some ideas to jump start your merchandising and holiday sales:
Put up your table and shelf talkers promoting products and gift cards for the holidays.
Your retail area needs to sell the holiday gift idea. Have a sample gift basket showing 3 or 4 products and a special price. Have clients order (and pay) for pickup in the next few weeks. Offer to include a service gift card with the retail basket. Offer to ship the baskets for a handling fee plus shipping. Are you using the MIKAL Giftcard system so you don’t pay any fees to a gift card or credit card processing company? Don’t waste your money call MIKAL and save 513-528-5100 or [email protected]
Have a self service gift wrap station. Get some paper, tape, ribbons and set up a table for clients to wrap their own gifts. Offer to wrap them for them while they are getting their service. Buy in bulk Google gift bags in bulk and get 250 bags for $50 and matching paper for another $20. Pick a bag that is unique and can hold 4 products. The frosted bags are very nice. Always put a service menu and first visit gift certificate in the gift bag. Make sure the free gift certificate states it is for service only and has no cash value.
Start blasting out emails and texts to clients about your Gift baskets, your gift cards, your free gift wrapping station, put a picture of your sample gift basket on your web site and offer custom baskets and configurations.
Now is the time to launch your client loyalty program. Do you have the MIKAL Points program activated? Call us for a Roll Out Plan and samples at 513-528-5100. You will see up to 70% of your clients the last 2 months of the year. Make the most of this visit!
MIKAL Salons and Spas – remember there is a $50 off deal for the Fall on options and that includes the Points program, GiftCard option, and Tablet App. Get your software, get a plan, and get some profits!
|Posted on November 26, 2021 at 7:15 PM||comments (939)|
ALL NEW OPTIONS AND FEATURES WITH MIKAL
Take a look at the new features and programs we have been perfecting. Call us if any of these items fit in your 2022 strategy!
Text messages are 5x more effective than emails. Text messages are read within 5 minutes of receipt and emails are read within 2 days of receipt. Automatically update ALL of your client text numbers with the proper service providers. Mikal can take your customer file and overnight match the cell numbers to the correct providers for accurate texting.
This service is $150 and 3 cents per clients. We can limit the number based on last visit date and new or update of client files. Call us for details and maximize your marketing!
On-line booking has many new features. New clients can register with you and get their own PIN, Non-clients can “shop” for appointments and check availability before entering client information, and you can charge an appointment reservation fee or the service cost at the time of booking. The appointment is prepaid on the client’s credit card. Call us for set up details and requirements.
EMBA the employee mobile phone booking application has the ability to enter new clients, see client buying history, update client tech cards and see sales goals daily, weekly, and more. Use EMBA to eliminate the holiday bottleneck at the front desk.
SEVEN update: version 7.1 is almost ready to install. 7.1 includes the ability to store client credit card information and recall at point of sale in a secure mode, giving clients the ability to confirm Mikal appointment reminders automatically and updating a code on the confirmation list, activation of the new Opt-out option for clients for easy opt out of emarketing in your system. This update is $99 for Mikal software users and is included at no charge in all Seven rental client systems. Call for details and availability around 2021 year end.
Call us for current prices on HP Computers, Laser printers, and Barcode Scanners. If you have an older computer upgrading to an HP with an SSD drive gives you FIVE TIMES the speed. Call for details and prices. 513-528-5100
Year end is coming – make sure you have your new Backup Flash Drives we have 6 for $60 dollars and includes free shipping. Also if you are using full Payroll with check printing call us to order your $99 payroll tax table update for 2022.
The MIKAL Corporation 513-529-5100 www.mikal.com [email protected]
|Posted on July 23, 2021 at 12:15 AM||comments (1035)|
Salons and Spas are staffing up, getting busy, and preparing for a busy fall/winter season. Make sure you are using your Mikal system to set motivating goals, compensate correctly, and track sales and retention for growth.
Camp Mikal will cover the goal setting and evaluations you can do in the system and also EMBA to help your team grow and stay motivated.
Camp will feature a special class on Employee reports including both versions of the Retention report, Ranking with Advanced Management analysis, and the Sales history reporting. Know you numbers and share them with the team for increased productivity!
Payroll is also a BIG topic right now. Learn how to tailor compensation to each team member, how to reward retention, motivate for increased retail sales, pay for assistants, implement automatic credit card deductions and more at Camp Mikal.
Your Mikal Camp book will have a special section on these topics along with the specific classes. Sign up for Camp today! 513-528-5100 Camp Mikal Cincinnati
|Posted on July 20, 2021 at 12:15 AM||comments (1062)|
Now that we are Re-Opened we need to fill ALL of our appointment slots. JITA will help to do that. Plus JITA takes the sting out of cancellations by filling your book back up!
So....Does your Salon JITA?
That means offer Just In Time Appointment opportunities to your clients? With client booking behaviors changed do you have last minute cancellations?
How much money do you lose a year from the empty spots in your book?
Imagine having your MIKAL system check your book each night and send out the booking opportunities that are available?
Camp Mikal attendees will have a special JITA class that covers most effective messaging, how to roll out JITA to the clients who will appreciate it, new scripting for the emails and texts and much more. Come to Camp August 21-23 and get your JITA going.
Call today to register for Camp - a few Early Birds still available. Only $169 for 3 days, 4 meals, 150 page book, 16+ classes and more.
Call your MIKAL Consultant
|Posted on July 18, 2021 at 12:10 AM||comments (711)|
Is you Inventory organized and easy to handle?
Are your Retail sales coming back strong?
If not you may need to come in for Camp MIKAL Cincinnati this August 21-23
Inventory and retail sales will be a BIG topic.
Learn how to use the Inventory Min/Max program and Inventory Ranking reports to cut your inventory carrying costs up to 25%
Use the Shop Sales performance reports and Inventory Sales reports to remerchandise your front sales area to maximum sales and increase profits
Implement the Purchase Orders system and save up to 60% of the time buying and stocking products. Track backorders and stock outages.
Camp Mikal will feature classes on these topics with a special section of the workbook and step by step instructions. Come to Camp and get that inventory organized and Retail sales maximized!
Call to register today. 513-528-5100 Only $169pp and includes 16+ classes, 4 meals, detailed workbook, CD,