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MIKAL Salon & Spa Software

Ultimate Salon Software since 1982

Blog

Blog

Cutting Edge Management and Marketing Ideas for Independent Operators, Salons and Spas.  Use these ideas with your MIKAL software to move your business forward.  Not using MIKAL yet?  Call us for a free evaluation and walk through of what we can do for you!  Welcome - Fred Dengler MIKAL Co-Founder and CEO

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Client visit cycles slowing? Betta getta JITA!

Posted on June 22, 2022 at 2:40 PM Comments comments (118)

More on Marketing with the Mikal 5 Step Program

Now for the Skeptical clients.

 

The Skeptical clients need to get back on schedule with you. Mikal salons and spas use the JITA program, Just In Time Appointments, to entice the clients back in with those last minute opportunities. In this new environment cancellations are up. This is a problem and an opportunity. JITA automatically looks at your book every day and sends out email and text messages to clients about those last minute opportunities. Don’t think this is like a post on Face Book or a Tweet that is lost in seconds on your client’s timeline. JITA sends the message directly to your clients offering services and does not bother your clients that have been to you in the last 30 days or have a future appointment booked. JITA is direct and smart about offering the opportunities for you to grow your book.

 

Today’s client is Skeptical and conservatively impulsive! That means they hold on to their money as long as they can but when the urge hits them to buy something - they do! (Remind you of anyone you know?)

 

At the same time in this post Covid economy clients have slowed down their visit frequency. Clients are stretching their appointments out and did you know if your average client puts off their visits by just one more week that can mean a 15% decrease in sales volume? OUCH!

 

JITA is the answer. Just In Time Appointment offers take advantage of the new buying trends and increase client visits and income.

 

JITA looks at your book each morning and checks for available times. Then JITA e-mails/texts clients who you want to offer these appointment opportunities to. Only each service provider’s clients that have opted in to JITA, only for the services you want to promote, only for the times of day you want to build, and only to clients that do not have a future appointment. JITA makes smart marketing offers!

 

So you need to get Mikal’s JITA going NOW! It only takes minutes to set up and runs every day automatically.

 

More on the 5 Marketing Steps to Success

Posted on June 18, 2022 at 2:40 PM Comments comments (161)

Here are the 5 Steps and strategies Mikal Software salons are using to resume business and grow their businesses.

 

First let’s make sure we are rewarding our Super Stalwart clients – the one who would risk life and limb to get those services done by you. Fire up your client Loyalty and Rewards program for these clients.

 

Here is how one of our salon/spas restarted the points program when reopening:

 

The Spa Owner says… We instituted our program in June on reopening and the clients LOVE it!

 

We give 10 points for every service dollar and have our flyer posted all over the Spa. We also have emailed 7000 people on our Mikal email list about the new Points program. (Note the support that the spa gives the program with flyers, posted info, and direct email marketing to customers.)

 

We have a program called “Pamper Points”. The first reward is a haircut. This is the department we are building.

 

We printed a Mikal Customer Ranking report for the 6 months before lockdown, and worked out the average dollar amount spent by our clients per year. The rewards are to encourage clients to spend more in addition to rewarding our “big spenders”.

Redemptions include:

- 10 facials generate enough points for a complementary shampoo, conditioner, style and waxing.

- 10 massages generate enough points for a complementary hot oil scalp treatment and paraffin hand

and foot treatment. (Pedicure and Manicures are extra)

We pay our staff for the services rendered.

We also introduced a Couples Night Out. It is a great way to get clients to bring in a second potential client to the Spa. We have this deal on our website and in Mikal software have put in a client type for “Couples Night” so we can mail Text or email them with future specials and events – i.e. makeup events. We are building our makeup division. We emailed this info to clients, too. The Couples Nights are held on our slow nights to control numbers in the salon/spa and also build our slow evenings. We also are now open on Sundays for Couples Afternoon Affairs (lol) and were never open before on Sundays.

 

We are working on teen workshops for the Winter/Spring. They are a great untapped market with disposable income for cosmetics and makeup!

Would you like the free PDF with these and other great ideas? Give us a call or send and email.

 

More info on the 5 Steps of Marketing

Posted on June 18, 2022 at 2:30 PM Comments comments (264)

Here are the 5 Steps and strategies Mikal Software salons are using to resume business and grow their businesses.

 

First let’s make sure we are rewarding our Super Stalwart clients – the one who would risk life and limb to get those services done by you. Fire up your client Loyalty and Rewards program for these clients.

 

Here is how one of our salon/spas restarted the points program when reopening:

 

The Spa Owner says… We instituted our program in June on reopening and the clients LOVE it!

 

We give 10 points for every service dollar and have our flyer posted all over the Spa. We also have emailed 7000 people on our Mikal email list about the new Points program. (Note the support that the spa gives the program with flyers, posted info, and direct email marketing to customers.)

 

We have a program called “Pamper Points”. The first reward is a haircut. This is the department we are building.

 

We printed a Mikal Customer Ranking report for the 6 months before lockdown, and worked out the average dollar amount spent by our clients per year. The rewards are to encourage clients to spend more in addition to rewarding our “big spenders”.

Redemptions include:

- 10 facials generate enough points for a complementary shampoo, conditioner, style and waxing.

- 10 massages generate enough points for a complementary hot oil scalp treatment and paraffin hand

and foot treatment. (Pedicure and Manicures are extra)

We pay our staff for the services rendered.

Call Mikal for a free PDF chocked full of great info 513-528-5100 ext 1 for support, or email us!

 

We also introduced a Couples Night Out. It is a great way to get clients to bring in a second potential client to the Spa. We have this deal on our website and in Mikal software have put in a client type for “Couples Night” so we can mail Text or email them with future specials and events – i.e. makeup events. We are building our makeup division. We emailed this info to clients, too. The Couples Nights are held on our slow nights to control numbers in the salon/spa and also build our slow evenings. We also are now open on Sundays for Couples Afternoon Affairs (lol) and were never open before on Sundays.

 

We are working on teen workshops for the Fall/Winter. They are a great untapped market with disposable income for cosmetics and makeup!

 

Get that Marketing Going and Grow!

Posted on June 15, 2022 at 2:30 PM Comments comments (203)

Here is a 5 Step Plan

Turn your Reluctant and Skeptical Clients into

Super Stalwart clients!

 

 

Do you have the tools in place to not just manage your business but to grow your business in this challenging new business environment? Inflation – markets crashing – gas prices – labor shortages – cost increases!

 

Okay – so we are up and running. The rush of clients was amazing but now the client flow has slowed. Salons seem to have a clientele divided into three segments. The Stalwarts are the clients that are getting services just like always – the ones that could not wait to get back to the (new) normal. The Skepticals are the clients who are coming in with concerns, money worries, and are reluctant to reschedule when leaving.

The Resistants are slowing visits and looking for deals.

 

It is rough enough that our hours and staffing are limited. So we have split shifts, expanded hours, done price increases or service charges and other strategies to keep the doors open. These strategies have helped but more has to be done to really resume your business and start to grow your business again. We need to engage the Skeptical and Resistant clients to create visits and increase sales.

Call us for a FREE pdf emailed to you of the entire plan.  513-528-5100 and ext 1 for support.  Or email us!

 

New MIKAL New MIKAL New MIKAL

Posted on June 10, 2022 at 2:15 PM Comments comments (165)

ALL NEW OPTIONS AND FEATURES WITH MIKAL

Take a look at the new features and programs we have been perfecting. Call us if any of these items fit in your 2022 strategy!

513-528-5100

 

Text messages are 5x more effective than emails. Text messages are read within 5 minutes of receipt and emails are read within 2 days of receipt. Automatically update ALL of your client text numbers with the proper service providers. Mikal can take your customer file and overnight match the cell numbers to the correct providers for accurate texting.

This service is $150 and 3 cents per clients. We can limit the number based on last visit date and new or update of client files. Call us for details and maximize your marketing!

On-line booking has many new features. New clients can register with you and get their own PIN, Non-clients can “shop” for appointments and check availability before entering client information, and you can charge an appointment reservation fee or the service cost at the time of booking. The appointment is prepaid on the client’s credit card. Call us for set up details and requirements.

EMBA the employee mobile phone booking application has the ability to enter new clients, see client buying history, update client tech cards and see sales goals daily, weekly, and more. Use EMBA to eliminate the holiday bottleneck at the front desk.

SEVEN update: version 7.1 is ready to install. 7.1 includes the ability to store client credit card information and recall at point of sale in a secure mode, giving clients the ability to confirm Mikal appointment reminders automatically and updating a code on the confirmation list, activation of the new Opt-out option for clients for easy opt out of emarketing in your system. This update is $169 for Mikal software users and is included at no charge in all Seven rental client systems. Call for details and availability around 2021 year end.

Call us for current prices on HP Computers, Laser printers, and Barcode Scanners. If you have an older computer upgrading to an HP with an SSD drive gives you FIVE TIMES the speed. Call for details and prices. 513-528-5100

 

Keep more of your new clients after their first visit

Posted on June 10, 2022 at 10:10 AM Comments comments (243)

We know from research that salons and spas generally keep three out of every ten new clients who visit their business. After that second visit, the number who return for a third visit is even lower. We need to find ways to ensure those NEW clients WANT to return to our salon/spa!


The easiest way is something our mothers and grandmothers taught us from a very early age: say Thank You. Make sure every single new client receives a hand-written Thank You note within one week after their first visit. (Long-time clients should receive at least one Thank You note a year!) One of our salon owners wrote them herself and signed both her name and the name of the stylist who delivered the client’s service. Many of her clients would bring the notes back to the salon to thank her. Sending Thank You notes will make your business stand out… the majority of businesses simply don’t have time or don’t care. Show your clients you care.


By printing the Mikal Daily Customer Action Report, you will know each day which of your clients are first-time visitors. Providing copies of this report to each employee will help them ensure their new client is made comfortable and is pleased with their first visit. The Daily Customer Action Report will be your guide to writing and mailing quick Thank You notes. You can complete this task at the end of every week… but if you write your notes at the end of every day, the task won’t seem as daunting. And your clients will be impressed that you cared enough to say thanks.


Here is a sample of what you might want to write:

Dear Client name, Thank you so much for choosing Salon/Spa Name ! We enjoyed getting to know you. Employee Name loved working with your Hair,Nail,Skin! Call us if you have any questions. We look forward to your next visit. Owner Name and Provider Name.


Small inexpensive Thank You cards are available in many stores, including Tuesday Morning. A Thank You note is a small thing… that can bring great rewards.

Mikal Listed among 2022 Top-Rated Software!

Posted on June 1, 2022 at 11:05 AM Comments comments (397)

SoftwareWorld, one of the leading business technology intelligence and research firms in the world, last month named Mikal among the 2022 top-rated salon and spa management software available in the beauty industry around the globe.


SoftwareWorld, a software review platform that showcases top software solutions suitable for various industries, provides the best software solutions available on the market. It creates unbiased lists of the top software solutions by category, helping businesses find the right solution for them. SoftwareWorld analyzes the popularity of software and web applications based on functionalities and easy user-interface to provide the best utility to its users without wasting any resources.


SoftwareWorld looks for feature-packed, powerfully innovative and easy-to-customize software. It considered Mikal’s Booth Rental Management, Client Profiles, Employee Management, Inventory Management, Loyalty Program, Multi-Location, Payroll Management, Point of Sale (POS), Recurring Appointments, On-line booking and more.


Included in the article was a comment from one of our salon owners: “Mikal does everything I need, even things I didn’t know I needed and now can’t imagine being without it. It‘s fairly straightforward to train new team members on, the support with the software is insurmountable. The software is tailor-fit to my specific preferences….”- Miranda S.

 

Summer Marketing Ideas

Posted on May 28, 2022 at 2:00 PM Comments comments (598)

Don't let your summer sales slow down. Make the most of your marketing!


Here are some of the most effective ideas salons and spas are using right now to increase sales and make more money. Are you spending your marketing time and dollars effectively?


Idea 1 – Get your top 100 customers to get you 500 more top customers

Run a list of your top 100 customers (Mikal Customer Ranking report) and give them each five $20 gift certificates to give to their friends that have never been to your salon/spa. This makes the customer look like a hero to their friends and imagine if you could get 500 MORE top customers from your top 100 customers!


Use real gift certificates that will look like gifts purchased by your best customers to give their friends. Just ask them not to give the certificates to their friends that already come to your salon/spa.

 

Idea 2 – Use work of mouth advertising

With the referral contest the hot item this year is (what ever your clients are excited about in electronics). Put it in the waiting area with a sign that says CUSTOMERS - who ever sends the most new customer referrals to us by (set the contest to end in 60 or 90 days) WINS this _____!! Have your Social Media blast it out, use Mikal Campaigns to promote the contest, post the leaders! Put a sign at the front desk and have referral cards for your customers to take and pass out.


More to come.....


 

MIKAL Seven 7.1 is shipping - get it now!

Posted on May 22, 2022 at 2:00 PM Comments comments (600)

Introducing MIKAL SEVEN point ONE

7.1 release now available

MIKAL 7.1 lets clients communicate back to your salon/spa their APPOINTMENT CONFIRMATION. When clients receive the appointment reminder from MIKAL, the system offers a link for the client to confirm the appointment. This confirmation is registered in the confirmation field of the appointment. Plus Mikal 7.1 confirms the confirmation back to the client.

Now it is easy to call only the clients who have not electronically confirmed the appointment. Save tons of time and have a more interactive system with 7.1.

Dramatically reduce no show and missed appointments.

 

Clients can now OPT-OUT of your emarketing automatically by clicking an opt out link in 7.1. MIKAL also sends an opt out confirmation back to the client. Save time dealing with clients emails requesting opt outs and have a more effective marketing program that is directed at clients who want and look forward to your specials and notifications.

 

Mikal 7.1 allows you to keep Client CREDIT CARDS on file. You can now offer the convenience of credit cards on file knowing they are secure and you are in compliance with all credit card information rules. Keep multiple client credit cards. Name or nickname the cards. Process the cards at point of sale as easy as a paytype. Fast and easy with no extra work. A great service to offer your busy clients. This feature is available with Charge It Pro/Gravity Payments and is coming soon for X-Charge customers. You must use one of these processors to take advantage of this option.

 

More updates with version 7 and 7.1

On-line booking now has a Guest booking option allowing clients to look at availability without going through the sign in process. On-line booking also allows a flat appointment hold charge or the charge for the actual service to be required with a credit card payment at time of booking. On-line booking has a greatly expanded Service Description area for all services. Cut down on no show clients with credit card billing at time of booking!

 

MORE Marketing Ideas

Posted on May 20, 2022 at 2:05 PM Comments comments (686)

Gift Cards are not just for the Holidays and Mother's Day.  Sell and promote them Year Round - GREAT revenue 

Idea 3 – The Gift Card Promotions

Idea A - attach some gift cards to sales boards and shrink wrap them. Have the boards (or backing) say $25 gift card or $50 gift card, or $100 gift card and set them on a point of sale display just like Home Despot or Wal-Mart does. Customers will walk up and just grab two or three cards and buy them!

 

Idea B - Gift Card Hint Kit: make up index card sized hint cards. On each card put Athis is just a little hint to remind you that I LOVE getting services a XYZ salon/spa. You can call them at 000-0000 and get me a gift card. It will be the perfect [email protected] Have the customer put 6 of these cards in places around the house where the husband/boyfriend hangs out. Put one on top of his pillow, one in his underwear drawer, one on top of his beers in the frig, have fun creating a little instruction card to give the customers with the hint cards. Get clients to post how they used the Hint Kit – vote on the best places to place the hints….the sky is the limit!

 

Include one other card that says in bold: HE DOESN’T GET THE HINT - CALL HIM AT 000-0000 AND TELL HIM TO BUY ME A $_________ gift card! Make this last card a post card the customer can mail to your salon and then have your receptionist call the boyfriend/husband to get the gift card on order!

 

Idea 4 – Gift Card give away: have a monthly sign up for a gift card give away. Everyone can enter. Put it in your retail area to draw customers to the retail area while they are waiting for their service providers. Get their name, address, and e-mail and text msg number (must all be completed to win) and use the info to verify and update customer information.

 


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