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MIKAL Salon & Spa Software

Ultimate Salon and Spa Software since 1982 

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Cutting Edge Management and Marketing Ideas for Independent Operators, Salons and Spas.  Use these ideas with your MIKAL software to move your business forward.  Not using MIKAL yet?  Call us for a free evaluation and walk through of what we can do for you!  Welcome - Fred Dengler MIKAL Co-Founder and CEO

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Holiday Gift Card Ideas

Posted on October 24, 2020 at 12:20 AM Comments comments (0)

With the holiday season a lot of people are asking ways of how to promote business.

 One way is to give employees gift cards to give out to new people they meet that are not current customers. A gift card for their first visit. This allows the employee to get new customers at a very low marketing cost.

 Another way is to select the top 4 or 5 customers for each employee and give them a special gift of 4 gift cards that they can give out to friends. Conditions on the card are the friend must be a new customer who has never been into the salon/spa.

 Create the following inventory items

1. GCARDE – GIFT CARD PROMO EMPLOYEE

2. GCARDC – GIFT CARD PROMO CUSTOMERS DONATIONS

ITEM TYPE XA – GIFT CARD SALE

PRODUCT CATEGORY – 4? GIFT CARD SALE

THE CARD NUMBERS FOR EMPLOYEES WILL BE STARTING AT 900000

 IE CINDY – WILL HAVE CARDS 900000,900001,900002,900003,900004

JILL - WILL HAVE CARDS 900020, 900021, 900022, 900023, 900024

DEBRA - WILL HAVE CARDS 900040, 900041, 900042, 900043, 900044

 This way you can track the cards by numbers and if you decide to have different ranges for cards or different cards for employees (ie $5 card, $10 card, 5% card, 10% card) each employee will have 20 available numbers and leave plenty of room of future expansion of employees and termination of employees

For the customer Christmas cards or any card you would give away as a promotion I would use numbers starting at 700000

Ie Cindy top 5 Customers #23506-Debbie would get cards 700000, 700001, 700002, 700003, 700004

Customer #1257 – Elise would get cards 700005, 700006, 700007, 700008, 700009

Customer # 14971 – Laurie would get cards 700010, 700011, 700012, 700013, 700014

Customer # 1098 – Sherri would get cards 700015, 700016, 700017, 700018, 700019

Customer # 19305 – Donna would get cards 700020, 700021, 700022, 700023, 700024

Cindy’s top customers would get these cards to give as gift to friends who have never been into the salon. As they are redeemed keep the cards and re-use them for next year.

Also for any school, church, organization you can use the 700000 numbers

This way you can run reports by gift card numbers and also track promotion dollars for your cpa/accountant/bookkeeper and financial reports

Call us for more Gift Card ideas at Mikal 513-528-5100

ALSO – don’t forget we can set up on-line gift card purchases for you that integrate with your Mikal system automatically! All electronic – save 99% of the work and make $$$

 

Camp Mikal Feb 20-22 2021

Posted on October 20, 2020 at 12:40 PM Comments comments (285)

Come to CAMP MIKAL in Cincinnati this September

Get trained up on Six and SEVEN

Get your App - EMBA - On-Line Gift Cards - Goals - More going!

 

You will receive:

3 days of classes Feb 20-22

150 page workbook

Hands on Resource area and FREE Wi-Fi

Get ALL your questions answered

$100 Software Option Certificate

Information packed CD

2-Luncheons included and cocktail party Sunday night

Attendee gifts - fun goodie bag

 

Hosted at the Cincinnati Airport Wingate Hotel with room rates of only $84/sngl $94/dbl a night including airport shuttle, daily buffet breakfast and WIFI. Call 859-905-0747 for the Mikal room block rates.

 

Register for Camp MIKAL for the VERY Early Birdie rate of only $169 per person. Call today 513-528-5100 or log onto Mikal.com and sign up!

[email protected]

 

Can't make Camp? Are you on the latest and greatest MIKAL SEVEN version?

 

Make sure you are doing Xris-Xross Marketing

JITA to fill the book when cancels happen last minute

EMBA to see client tech info on your phone

Auto Min/Max and get your inventory in shape

 

Plus plan on some FUN in Cincinnati that weekend

Newport Aquarium - internationally acclaimed

Saturday Hudepohl Brewery Run

Saturday 2pm-10pm Summer Send Off Erlanger Ky (near the hotel)

Sunday 4pm Cinci Reds baseball vs Cardinals

MIKAL

513-528-5100 [email protected]

Camp MIKAL is for SIX and SEVEN clients!

Posted on October 15, 2020 at 5:00 PM Comments comments (2)

Camp MIKAL     Feb 20-22 2021

Something for Everyone!   Present MIKAL SIX and SEVEN clients

Camp MIKAL will include:

Set up the On-line shopping cart for Gift Cards

Activate your own App with Mikal booking, specials, links to your web site and social media and more

Front desk operations shortcuts and procedures ex: set up to send preformatted emails like directions, policies, pricing right from the client screen – fast and consistent!

Inventory mark ups and mark downs in seconds! ex: put a product (line) on sale in 10 seconds at 20% off and have it return to regular price on a certain date automatically.

Xris-Xross marketing lets you cross market to clients getting one type of service who are not getting another type of service to dramatically expand your sales.

And much much more….

Also: save .2 percent or more off your credit card bill with ChargeItPro – Emily will be here to give you the details!

Add Goals to your EMBA phone app and see sales explode!  Stay motivated thu the day

Add a Google reviews link to all your MIKAL Emails and build your Internet presence easily.

Plus our Resource Room gives you hands on practice on all the things you learn and being on-line to your system lets you make changes

while at CAMP!

So come to CAMP learn – share – make $.......................4 meals – Party - $100 software coupon, 

Call 513-528-5100 to register or on this Mikal web site go to Pricing - Training and Sign Up for CAMP!

Camp Mikal news and ideas

Posted on October 10, 2020 at 1:15 AM Comments comments (3)

Come to CAMP MIKAL in Cincinnati this September Early Birdie only $165 - WOW half price

You will receive: 3 days of classes Feb 20-22 2021, 150 page workbook - free, Hands on Resource area and FREE Wi-Fi,

Get ALL your questions answered, $100 Software Option Certificate - free, Information packed CD - free,

2 breakfasts and 2 luncheons - included and 1 cocktail party and hospitality event - no extra cost!

Attendee gifts - fun goodie bag

Hosted at the Cincinnati Airport Wingate hotel with room rates of only $ 84 single $ 94 double free shuttle, wifi, pool, workout room, more!

Call today 513-528-5100 or sign up here on our web site under Pricing - Training - Camp Mikal

[email protected]

Can't make Camp? Are you on the latest and greatest MIKAL 6.9 version? How about SEVEN?

Make sure you are doing Xris-Xross Marketing

JITA to fill the book when cancels happen last minute

EMBA to see client tech info on your phone

Auto Min/Max and get your inventory in shape

The Mikal Booking App - call to get the test link

513-528-5100 [email protected]

More Fall Money Making Ideas

Posted on October 1, 2020 at 3:35 PM Comments comments (8)

Fall Money Making Ideas

Now that Summer is over?? and here is Cincinnati it will be SIXTY degrees on Wednesday! (great isn’t it?) it’s time to get back

down to business and get into the business of Fall sales and getting ready for the Holidays - Christmas is COMING! Now is the time to crank up the business of beauty.

Here are a couple of ideas to get you back down to business:

$ Go over these ideas. See what ideas generate the most excitement and appoint people and set dates for getting the projects going! Intorduce JITA the just in time appointment feature of MIKAL to fill the book. Get EMBA and you can go CRAZY booking all over town on your smart phones.

$ Clean the salon/spa from top to bottom. Paint a few walls and make a few small changes. Move some plants and displays. Decorate for the season!

$ Get dressed up. I don’t mean formal but every summer people get a little casual. It’s time to change our look and the change should be professional and upscale. 

$ Get into the Fall colors. BROWN is the new black people! Make sure your make up is right for the season and coordinates with your new look! Get the staff together for a make up session and new fashion review.

$ Start your Referral Contest October 1st and end it on December 31st . Pick your prizes, do your precontest mailing/e-mail September 3rd, and get the signs up in the salon/spa. Call us for a free 11 page Referral Contest planning book. How would 50-100 new customers sound in the next 60-90 days?

Clean up the customer data base in the next 60 days. All of your regular customers will be in for the season. Run a list on your MIKAL system of all customers with Invalid addresses. The goal is to verify every customer’s address in the next 60 days. Check on the progress by running the Invalid Addresses report for all Last Visits in the last 7 days each week. The report should be blank every week if the front desk staff is cleaning up the list!

$ Get your Gift Cards on order NOW! Call RACO Card 866-940-4676 for a free sample kit. Order the Gift Card option is MIKAL’s SMS software and ask for our free information pack on promoting gift cards. Gift Cards will make a huge difference in your sales over the old gift certificates. NOTE: beware of companies giving you gift cards for use with their Internet or bank card systems. The costs for the processing of the card every time it is swiped become a huge expense and if a customer loses their card there is no way to cancel that card and charge the balance up on a new card. Call us at MIKAL to make an informed decision. Also revisit a switch in credit card processors. X-Charge our credit card processing partner has a $100 Gift Card waiting for you to switch!

$ Increase your Color service prices now just before the Holiday season. This will give you an additional boost to your income and the customers are coming in for that popular service during the season.

$ Sign up for the Autopilot Marketing system from MIKAL. The business can get hectic. Don’t let your marketing fall by the wayside. Put it on autopilot, and make sure you stay busy when Winter months roll around!

Fred Dengler

513-528-5100 email us at [email protected] Website: www.mikal.com

 

Get those clients back in NOW!

Posted on September 22, 2020 at 11:05 AM Comments comments (11)

Do you have the tools in place to not just reopen your business but to resume and grow your business

in this challenging new business environment?

 

Okay – so we have reopened. The rush of clients was amazing but now the client flow has slowed. Salons seem to have a clientele divided into three segments. The Stalwarts are the clients that are getting services just like always – the ones that could not wait to get back to the (new) normal. The Skepticals are the clients who are coming in with concerns, limiting their time at the salon, and are reluctant to reschedule when leaving. The Resistants are the group that have just not felt comfortable enough to come back yet.

 

It is rough enough that our hours and staffing are limited. So we have split shifts, expanded hours, done price increases or service charges and other strategies to keep the doors open. These strategies have helped but more has to be done to really resume your business and start to grow your business again. We need to engage the Skeptical and Resistant clients to create visits and increase sales.

 

Here are the strategies Mikal Software salons are using to resume business and grow their businesses.

 

The Skeptical clients need to get back on schedule with you. Mikal salons and spas use the JITA program, Just In Time Appointments, to entice the clients back in with those last minute opportunities. In this new environment cancellations are up. This is a problem and an opportunity. JITA automatically looks at your book every day and sends out email and text messages to clients about those last minute opportunities. Don’t think this is like a post on Face Book or a Tweet that is lost in seconds on your client’s timeline. JITA sends the message directly to your clients offering services and does not bother your clients that have been to you in the last 30 days or have a future appointment booked. JITA is direct and smart about offering the opportunities for you to grow your book.

 

Skeptical clients also need a reminder to rebook because many of them do not book before leaving your salon or spa. Mikal has an Autopilot e-marketing program that sends out the reminders automatically. If the skeptical client is a retail buyer they also get their retail reminders. Skeptical clients also need a reward for coming in. Mikal has a loyalty rewards program that lets you direct the rewards to the areas you are trying to grow. How about double points Mondays, or points for rebooking, or points for referring that new client? Mikal’s software tracks and rewards the clients automatically.

 

The Resistant clients need information, marketing, and strong follow up. Getting the Resistants back in is the real challenge. Mikal software is up to the task. Implement the Mikal Contact Free check in system with a touch screen at the door to alert the desk and their service provider they have arrived. Use our EMBA, Employee Mobile Booking App, to book the client at the chair or in the room after their service so time at the desk for check out is minimal. Go paperless with client records on tablets or phones to keep the paper handling to a minimum. Plus of course do all the cleaning, masking, and other strategies to create the safe environment the Resistant clients are looking for.

 

Now for the marketing to the Resistant clients. Use the Mikal system to automatically send emails and texts describing these procedures you have in place. Send them regularly to build the case for your Resistant clients that it is time to come back. Mikal has a five step program to build this case and create the trust needed to turn your Resistants to Skepticals and then to Stalwarts!

 

Fred Dengler CEO

Mikal Salon and Spa Software   [email protected]    800-448-5420

 

New Salon startup plan open and make $$

Posted on September 22, 2020 at 10:40 AM Comments comments (9)

Are you opening a NEW SALON and SPA this spring or summer?

SUCCESSFUL START PROGRAM

Exclusively by MIKAL

MIKAL, with almost 40 years in the business of helping salons and spas market and manage better has put together a Successful Start program for new salon and spa launches.

We have start up spreadsheets. Opening checklists, Front Desk Operations manuals, Employee Policy manuals, Award Winning Software, and HP Point-of-Sale computer systems.

Important statistics:

The average salon/spa does not reach break even for 2 years!

The average salon/spa (50%) is not in business for 3 years.

With your time and money investment you DO NOT WANT TO BE AVERAGE. Our program will insure that your dream is a success!

MIKAL has the systems, training, marketing and management ideas that will make sure your business is busy and profitable fast.

This plan can be tailored to your needs. We can accelerate the time line to make your opening deadline. We are here to help you!

The MIKAL Marketing Team

800-448-5420

The Success Plan

You need a plan to be successful with your new business. Many salons and spas open the doors, have a one week grand opening, and wait for the clients to come rushing in. And wait. And wait. And….

Or

A MIKAL Success Plan story:

60 days prior to opening.

First you need to pre-sell your services.  Get a list of perfect clients within 5 minutes drive time of your salon/spa. Load then in your MIKAL system and send a postcard to them 30 days before opening and the week you open.  MIKAL will load in your perfect prospects, help you with your Unique Selling Points Postcard and e-mail marketing, and set up your system for prebooking services.

We can also help you with product lines that give you TWICE the mark up, don’t have diversion problems, and generate tons of profits!

30 days prior to opening.

Load your present clients into MIKAL or have us import them easily and send them a special on booking and gift cards. MIKAL will help you set up credit card processing for new and pre-opening sales! Run the credit cards right through your MIKAL system. Start booking appointments from the mailing and e-marketing on your MIKAL system. Pre-sell gift cards $100 value for $80. You will need and get great cash flow.

Opening week.

Start your/MIKAL Grand Opening Plan.

Do the Grand Opening mailing and e-marketing with MIKAL.

You will be busy the first week.

On-going.

Stay with the 12 Month Grand Opening plan. Note that your Grand Opening should end the week your one year anniversary events start!

Call your MIKAL Consultant and get your plan going! 800-448-5420

513-528-5100 [email protected] 

Set up Ladder Commission Levels to Motivate!

Posted on September 22, 2020 at 10:20 AM Comments comments (2)

Develop a ladder commission that only pays the extra percentage on the extra dollars earned (not retroactive to dollar one). Make the percentage increases 2% or 3% based on increasing sales about $ 150.00 per level. This gives the employee a continuing goal to aim for.

 Commission example:

 Guarantee $ 320.00 per week to all 40 hour employees

 Percentage From $ To $

45% $ 500 $ 650

47% $ 651 $ 800

49% $ 801 $ 950 no product charge

51% $ 951 $ 1100 $ 1000 per week

53% $ 1101 $ 1250

55% $ 1251 $ 1400

57% $ 1401 $ 1550 no service charge

59% $ 1551 $ 1700 $ 1500 per week

61% $ 1701 $ 1950

63% $ 1951 $ 2100

65% $ 2101 $ 2250

 Note: this is an example of ladder commission levels. You must work with your consultant to set levels that will meet your sales and profit criteria.

 Sample:

Set to hourly $9.50

No overtime till over 40 hours

 No Item commissions

Yes to product deductions

Yes to service charges

Yes to assistant deductions

 No credit card processing deduction

 Ladder commission service

Straight commission retail

 No retention bonus

No activity bonus

 Using this pay structure an operator that brings in $ 1100.00 per week will earn:

 Base guarantee up to $380 based on hours but remember NO overtime - put that in your employee manual

ALSO speaking of manuals if you do not have one call us for a FREE sample - just let us give you a demo of our SEVEN system!

Commissions 45% $ 67.50 on 500 to 650 in service sales

Commissions 47% $ 70.50 on 651 to 800 in service sales

Commissions 49% $ 73.50 on 801 to 950 in service sales

Commissions 51% $ 76.50 on 951 to 1100 in service sales

Total compensation $ 508.00 Average 46% of sales in compensation

Great marketing ideas from other salons/spas

Posted on August 24, 2020 at 3:35 PM Comments comments (76)

Here are some ideas we have heard here at Mikal to help increase sales now that we are open the rush is over:

 

- Set up a touch screen monitor at the front door with the Mikal CyberReceptionist running. Clients can do no contact check in and the system will alert WICS at the desk and also page the service provider if you have the paging option in place.

 

- Email/text all receipts so you are not handling paper and giving it to the customer at the desk. Include a coupon on the receipt for retail purchases. Call Mikal to set this up.

 

- Make sure you have the upsell offers activated. Some clients are not coming in as often so we need to load them up when they do come in! Up$ells can add 20% to each ticket.

 

- Get JITA going. Many of our salons/spas are having last minute cancellations. JITA looks at the book and blasts out those last minute opportunities to your clients via an email or text. It is automatic and your book fills up.

 

- Reminders are critical now - in your automatic autopilot set up in Mikal make sure your 60 day reminders are activated and going out. Especially if prebooking/rebooking is a challenge with your clients.

 

Call us to set up these and other business building ideas:   MIKAL  513-518-5100

Payroll and Goal Setting Ideas

Posted on June 22, 2020 at 10:05 AM Comments comments (52)

EMPLOYEE GOAL SETTING AND COMPENSATION

Redefine the systems used to reward and motivate service and management staff!

MIKAL Software allows us to design a goal setting and compensation system that will reward top performers, promote productivity, and help employees set and achieve their goals. You can tie your goal setting system into the interview process to strengthen the goal setting system and get the commitment to succeed from new hires right from the start!

Hiring the new employees is only the beginning of your management job! You must have an aggressive training program and marketing system in place to get new employees busy fast!

Your goal setting system and compensation system needs to be promoted in the interview process, presented in the training process, and reviewed during the probation and employment period. Use your goal setting system in conjunction with your compensation program to hire, monitor, and motivate your employees.

SETTING GOALS:

● Service Providers - number of services by category

Dollars by category, Number of customers,

Number of repeat request customers,

Average service and retail ticket per customer

Dollars per hour and per booked hour

● Administrative staff - bonus based on increases

Sales increases by category or department

Retail increases and customer increase

Number or repeat and rebooked customer increase

● Reception and Preception staff - bonus based on up selling

Up-$ell spif or commission plan

Prebook/Rebooking customer bonus

Retail sales increase bonus

Retail sales commission (new retail sales)

TYING GOALS TO COMPENSATION

● Your pay structure - give them lots of ways to make money

● Your goals - are they their goals? What do you really want?

REPORTS AND COMMUNICATIONS

● Payroll analysis - educate the staff

● Evaluation reports - do them weekly and review

● Employee Analysis Report

● Retention reporting - track it and reward it

● Employee Graphs

● Employee Time Efficiency

● Management Check on screen information 

EMPLOYEE COMPENSATION AND GOAL SETTING

Employees are our greatest cost and our most valuable resource.  We must work on increasing productivity while also increasing their quality of working life. The KEYS to a successful compensation and goal setting system are:

● Regular weekly goal setting and evaluations

● Flexible compensation systems

● Tracking of hourly efficiency and retention

ON GOAL SETTING:

Goals must be achievable. SMS tracks sales history in 50 categories over 2+ year periods. It is easy to look at present sales figures and set goals based on those figures (assuming the employee is at least at minimum sales levels). The goal setting system also tracks customer volume, average ticket,

and new and repeat request customer numbers. Set the goals weekly and generate the weekly Evaluation report for every employee.

Goals must be set with the employee. Team goal setting is the ultimate.  In SMS you can sit down and set the number and dollar goals with each staff member.  Goals can be divided into detailed categories for service and retail.

It is easy to tell some one your goal is $ 1000 a week, but this is hard to understand. It is better to break it down into bite size goals like: your goal is to service 8 customers a day with an average ticket of $ 25 (this equals $ 1000 but is MUCH easier to understand), or to work with the service provider to achieve the $1000 goal by saying Acan you do five haircuts a day, 2 color services, one perm and one conditioner? This is about 6 hours of work a day and would be about $280 in sales a day or $ 1100 a week on a 4-day week. SMS will print a report each week that shows the numbers and dollars done in each area, the average ticket vs. goal average ticket, and the percentage achieved.

Most of our salons run the evaluation report and include it with the employee’s paycheck.

Why do all of the Fortune 500 companies do regular goal setting???

The main reason is because employees who have goals and get regular feedback is that their average productivity increases TEN percent. How would you like to increase sales just by having some goal setting meetings and print a page per week for the employees????

LET’S LOOK over the sample Evaluation report. (Employee Report #2)

YOUR COMPENSATION SYSTEMS:

There are TWO challenges we have to face in any type of compensation system we implement in our salons, spas, and medispas. What do you think those are???

• Our Compensation must be flexible and competitive

• Our Compensation system must be tied to performance

Every company is challenged today with a shrinking employee labor pool, competition for employees from all forms of businesses, and a more demanding employee (because it is an employees market).

® Does a 20 year old have the same needs as a 30 or 40 year old employee?

® Does every employee want the same things out of their job?

® Is every employee motivated by the same incentives?

Look at the ways you can set up each employee’s information!

®SMS allows you to have a base salary or hourly guarantee (you can raise this as sales increase for specific employees) and the hourly staff will receive a report on their sales performance and productivity every night when they clock out!

®SMS allows you to have commissions by item number to launch a new line, to emphasize a slow moving service, to liquidate items that are not moving, or to spif certain items with certain operators.

®SMS allows you to automatically do product/service charge deductions by dollar amount or percentage. PLUS you can set an exemption level. When an operator goes over that sales level during the pay period they are exempted from the charge for the period!

®Assistant deductions can be automatic by service, or as a flat charge.

®Commissions can be ladder, straight or retail % of service with 10 service and 5 retail levels. You can set the ladder levels to small amounts to encourage growth.

®Retention commissions let you pay commissions as a bonus for retained customers or as a way to attract service providers who have a developed clientele to your salon/spa (pay 60% on repeat requests, 50% on shop customers, and 40% on

new non requests) This gives them credit for the customers they bring to the salon!

®Bonus commissions can be used to move an employee forward almost like a bet: “I’ve been tracking your sales and you never do over $ 1000, I’ll give you $ 50 the first time you go over $ 1000 in one week” - the system will track it!

®Override Commissions: Use this to pay department managers an override on sales (service or retail) over a certain level. Compensate the salon manager based on meeting service and retail goals. MIKAL Software organizes and figures it all out for you!

Come to Camp MIKAL and take classes that deal directly with these issues - Sept 19-21 Cincinnati Ohio 

Sign up for camp on THIS WEB SITE go to Pricing - Training - Camp Mikal and sign up - staff up - grow the business!


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