|Posted on October 24, 2020 at 12:20 AM|
With the holiday season a lot of people are asking ways of how to promote business.
One way is to give employees gift cards to give out to new people they meet that are not current customers. A gift card for their first visit. This allows the employee to get new customers at a very low marketing cost.
Another way is to select the top 4 or 5 customers for each employee and give them a special gift of 4 gift cards that they can give out to friends. Conditions on the card are the friend must be a new customer who has never been into the salon/spa.
Create the following inventory items
1. GCARDE – GIFT CARD PROMO EMPLOYEE
2. GCARDC – GIFT CARD PROMO CUSTOMERS DONATIONS
ITEM TYPE XA – GIFT CARD SALE
PRODUCT CATEGORY – 4? GIFT CARD SALE
THE CARD NUMBERS FOR EMPLOYEES WILL BE STARTING AT 900000
IE CINDY – WILL HAVE CARDS 900000,900001,900002,900003,900004
JILL - WILL HAVE CARDS 900020, 900021, 900022, 900023, 900024
DEBRA - WILL HAVE CARDS 900040, 900041, 900042, 900043, 900044
This way you can track the cards by numbers and if you decide to have different ranges for cards or different cards for employees (ie $5 card, $10 card, 5% card, 10% card) each employee will have 20 available numbers and leave plenty of room of future expansion of employees and termination of employees
For the customer Christmas cards or any card you would give away as a promotion I would use numbers starting at 700000
Ie Cindy top 5 Customers #23506-Debbie would get cards 700000, 700001, 700002, 700003, 700004
Customer #1257 – Elise would get cards 700005, 700006, 700007, 700008, 700009
Customer # 14971 – Laurie would get cards 700010, 700011, 700012, 700013, 700014
Customer # 1098 – Sherri would get cards 700015, 700016, 700017, 700018, 700019
Customer # 19305 – Donna would get cards 700020, 700021, 700022, 700023, 700024
Cindy’s top customers would get these cards to give as gift to friends who have never been into the salon. As they are redeemed keep the cards and re-use them for next year.
Also for any school, church, organization you can use the 700000 numbers
This way you can run reports by gift card numbers and also track promotion dollars for your cpa/accountant/bookkeeper and financial reports
Call us for more Gift Card ideas at Mikal 513-528-5100
ALSO – don’t forget we can set up on-line gift card purchases for you that integrate with your Mikal system automatically! All electronic – save 99% of the work and make $$$