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Keep more of your new clients after their first visit

We know from research that salons and spas generally keep three out of every ten new clients who visit their business. After that second visit, the number who return for a third visit is even lower. We need to find ways to ensure those NEW clients WANT to return to our salon/spa!


The easiest way is something our mothers and grandmothers taught us from a very early age: say Thank You. Make sure every single new client receives a hand-written Thank You note within one week after their first visit. (Long-time clients should receive at least one Thank You note a year!) One of our salon owners wrote them herself and signed both her name and the name of the stylist who delivered the client’s service. Many of her clients would bring the notes back to the salon to thank her. Sending Thank You notes will make your business stand out… the majority of businesses simply don’t have time or don’t care. Show your clients you care.


By printing the Mikal Daily Customer Action Report, you will know each day which of your clients are first-time visitors. Providing copies of this report to each employee will help them ensure their new client is made comfortable and is pleased with their first visit. The Daily Customer Action Report will be your guide to writing and mailing quick Thank You notes. You can complete this task at the end of every week… but if you write your notes at the end of every day, the task won’t seem as daunting. And your clients will be impressed that you cared enough to say thanks.


Here is a sample of what you might want to write:

Dear Client name, Thank you so much for choosing Salon/Spa Name ! We enjoyed getting to know you. Employee Name loved working with your Hair,Nail,Skin! Call us if you have any questions. We look forward to your next visit. Owner Name and Provider Name.


Small inexpensive Thank You cards are available in many stores, including Tuesday Morning. A Thank You note is a small thing… that can bring great rewards.


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