More of the Make the most of your marketing!
Here are some of the most effective ideas salons and spas are using right now to increase sales and make more money. Are you spending your marketing time and dollars effectively?
Idea 1 – Get your top 100 customers to get you 500 more top customers
Run a list of your top 100 customers (Mikal Customer Ranking report) and give them each five $20 gift certificates to give to their friends that have never been to your salon/spa. This makes the customer look like a hero to their friends and imagine if you could get 500 MORE top customers from your top 100 customers!
Use real gift certificates that will look like gifts purchased by your best customers to give their friends. Just ask them not to give the certificates to their friends that already come to your salon/spa.
Idea 2 – Use work of mouth advertising
With the referral contest the hot item this year is (what ever your clients are excited about in electronics). Put it in the waiting area with a sign that says CUSTOMERS - who ever sends the most new customer referrals to us by (set the contest to end in 60 or 90 days) WINS this _____!! Have your Social Media blast it out, use Mikal Campaigns to promote the contest, post the leaders! Put a sign at the front desk and have referral cards for your customers to take and pass out.
Idea 3 – The Gift Card Promotions
Idea A - attach some gift cards to sales boards and shrink wrap them. Have the boards (or backing) say $25 gift card or $50 gift card, or $100 gift card and set them on a point of sale display just like Home Depot or Wal-Mart does. Customers will walk up and just grab two or three cards and buy them!
Idea B - Gift Card Hint Kit: make up index card sized hint cards. On each card put “This is just a little hint to remind you that I LOVE getting services a XYZ salon/spa. You can call them at 000-0000 and get me a gift card. It will be the perfect gift.” Have the customer put 6 of these cards in places around the house where the husband/boyfriend hangs out. Put one on top of his pillow, one in his underwear drawer, one on top of his beers in the frig, have fun creating a little instruction card to give the customers with the hint cards. Get clients to post how they used the Hint Kit – vote on the best places to place the hints….the sky is the limit!
Include one other card that says in bold: HE DOESN’T GET THE HINT - CALL HIM AT 000-0000 AND TELL HIM TO BUY ME A $_________ gift card! Make this last card a post card the customer can mail to your salon and then have your receptionist call the boyfriend/husband to get the gift card on order!
Idea 3 – Gift Card give away: have a monthly sign up for a gift card give away. Everyone can enter. Put it in your retail area to draw customers to the retail area while they are waiting for their service providers. Get their name, address, and e-mail and text msg number (must all be completed to win) and use the info to verify and update customer information.
Call MIKAL Salon and Spa software for more ideas 513-528-5100