New Salon Opening Ideas
New Salon/Spa Success Plan Checklist
The MIKAL Corporation is dedicated to helping new salons and spas do it right the FIRST time. Use our expertise of helping salons and spas attaining profitability and success by following these steps. Our consultants are available for advice and will provide supporting materials for many of these steps. All for $5 a day (average).
Salon/Spa Genesis
Financial feasibility
Credit line, investors, credit cards, leasing and loans
Cost to create and cost to run – MIKAL Turn your P&L Upside Down
Concept feasibility – the USPs of your business – MIKAL Create your USPs
Target market and client demographics – MIKAL Client Survey
Area demographics comparison – MIKAL AML Statistics
Competition profiles and comparisons – MIKAL Competition Grid
Staffing requirements – MIKAL Staff Up! and MIKAL Policy Manual
Salon/Spa Design
Salon/Spa Plan – equipment salon planning guide
Size, Service Mix, Furniture Needs, Tech Needs
Design and selection of fixtures/flooring on a set budget
Equipment needs – New and Used costs – Leasing/Purchasing
Retail Area Plan – MIKAL Front Desk Operations systems
Location – MIKAL Big Four Secrets of Location Success
Product line(s) selection – client surveys
Contractor/Equipment Selection
Build Out – Budget Targets met or alternate selections made
Staff Selection
Advertising and Interviewing – MIKAL Staffing Materials
Compensation and Goal Setting – MIKAL SMS Pay and Goals
Policy Manual Presentation and Interviews
Business Ramp Up
Installation of SMS Off Site and creation of Target Client Data Base
Direct Marketing to Target Clients – CPM prospective customer list
Prebooking of Appointments and Sales of Gift Cards
Business Opening with Soft Open
Business Grand Opening Kick Off – 12 Marketing Calendar
Business Follow Up Program for Clients – MIKAL New Customer Welcome Book, Frequent Buyer Program, Referral Program, Follow Up program,
Business Review – MIKAL Reports and Marketing Review
The MIKAL Corporation will help make your dream come true – success – profits Freedom!
Fred Dengler CEO