New Salon Opening Ideas

New Salon/Spa Success Plan Checklist 

The MIKAL Corporation is dedicated to helping new salons and spas do it right the FIRST time. Use our expertise of helping salons and spas attaining profitability and success by following these steps. Our consultants are available for advice and will provide supporting materials for many of these steps. All for $5 a day (average).

 Salon/Spa Genesis

Financial feasibility

Credit line, investors, credit cards, leasing and loans

Cost to create and cost to run – MIKAL Turn your P&L Upside Down

 Concept feasibility – the USPs of your business – MIKAL Create your USPs

Target market and client demographics – MIKAL Client Survey

Area demographics comparison – MIKAL AML Statistics

Competition profiles and comparisons – MIKAL Competition Grid

Staffing requirements – MIKAL Staff Up! and MIKAL Policy Manual

Salon/Spa Design

Salon/Spa Plan – equipment salon planning guide

Size, Service Mix, Furniture Needs, Tech Needs

Design and selection of fixtures/flooring on a set budget

Equipment needs – New and Used costs – Leasing/Purchasing

Retail Area Plan – MIKAL Front Desk Operations systems

Location – MIKAL Big Four Secrets of Location Success

Product line(s) selection – client surveys

Contractor/Equipment Selection

Build Out – Budget Targets met or alternate selections made

Staff Selection

Advertising and Interviewing – MIKAL Staffing Materials

Compensation and Goal Setting – MIKAL SMS Pay and Goals

Policy Manual Presentation and Interviews

 Business Ramp Up

Installation of SMS Off Site and creation of Target Client Data Base

Direct Marketing to Target Clients – CPM prospective customer list

Prebooking of Appointments and Sales of Gift Cards

 Business Opening with Soft Open

Business Grand Opening Kick Off – 12 Marketing Calendar

Business Follow Up Program for Clients – MIKAL New Customer Welcome Book, Frequent Buyer Program, Referral Program, Follow Up program,

Business Review – MIKAL Reports and Marketing Review

The MIKAL Corporation will help make your dream come true – success – profits Freedom!

Fred Dengler CEO