MIKAL Salon & Spa Software
Cutting Edge Management and Marketing Ideas for Independent Operators, Salons and Spas. Use these ideas with your MIKAL software to move your business forward. Not using MIKAL yet? Call us for a free evaluation and walk through of what we can do for you! Welcome - Fred Dengler MIKAL Co-Founder and CEO
|Posted on April 16, 2021 at 12:25 AM||comments (7)|
Mikal Salon and Spa Software comparison with Square
First Mikal gives you 2 competing credit card companies to get the best rates. Square is 2.5 to 2.9 percent plus a trans fee with no discounts.
Charge it Pro and Xcharge are from 1.3 to 2.1 percent with some other fees – but our salons say it is cheaper.
Now for the software
Square does not have Employee goals, employee retention tracking, employee sales analysis except very basic sales reports.
Square does not have inventory purchase orders, auto min/max or package sales and tracking.
Square does not book with prototypes or multi room/service/staff
Details Mikal System Square
The costs 2 terms Mikal $159/mo Square (get ready!) A La Carte
Points system Mikal included Square $45/mo
A/R packages Mikal included Square n/a
Gift cards Mikal included Square 2.9% + .30 ea + $2/card
Retention tracking Mikal included Square n/a
Purchase orders Mikal included Square n/a
Goals Mikal included Square n/a
On line booking Mikal included Square 5 emp $50/10 emp $90
Text msg Mikal included Square 10/mo min or .05 each
Apt reminders Mikal included Square see above text cost
Client marketing Mikal included Square see above text cost
Phone support Mikal 9-9 m-f 9-4 sat est Square 6-6 pacific time + cost
Mikal call us! Square Text support preferred
So a 10 emp salon, With 800 apts/mo, Confirmations, Selling 60 cards/mo Costs
Mikal total cost no extras or per transactions$159/mo Square $225/mo plus plus...
Plus Mikal gives live phone support INCLUDED
|Posted on April 16, 2021 at 12:15 AM||comments (0)|
MIKAL salons and spas are experiencing a big increase in Rebooks and Prebooks using EMBA the employee mobile booking app!
Salons report that after installing EMBA the stylists and nail techs log onto EMBA on their smart phones while with their client at the end of the service and rebook the client right then!
The clients love it because it speeds up the check out at the desk and their service providers make sure they get their best appointments!
The staff loves doing the booking on EMBA because they know the client is locked in for their next service and the proper booking was done. Plus they look cool doing it and are in control!
Amy, one of our MIKAL Salon Owners says her massage therapists and estheticians book their clients for the next 4 or 5 visits right in the treatment room to make sure the client is scheduled for a series of appointments. The clients love getting the extra attention and buy into a program of visits. Then Amy says the BIG payoff is the receptionist signs the client up for a 4 or 5 visit series so the client saves money and the salon gets the full series payment up front. Paid for and Booked! PLUS they see their sales compared to same sales last week – GOALS!
Call MIKAL for details at 513-528-5100
|Posted on April 16, 2021 at 12:15 AM||comments (0)|
Employee Mobile Appointment Book EMBA is all about GOALS
EMBA will show your sales and set a goal with you. Grow your business with EMBA. Just use the simple and elegant SDLW - beat the same day sales last week! ADD the Zeezor style goal setting with same day/month last year goals and more. Present EMBA users only pay the $99 upgrade cost. Save the monthly Zeezor charges $$$.
Imagine being able to book client appointments from anywhere. On your smart/Iphone. With anyone. At any time.
PLUS – now you can add and edit client personal information, update technical cards for color, massage, facials, look at past buying history and future appointments.
When you see a client out and about and they say “I really need to call in and book an appointment” you can now say: “Let me book it right now for you!”
All you have to do is log onto the MIKAL Mobile Appointment Booking app. Select the day, service, and employee and they are booked.
What if you meet a new potential client? You can enter their basic information, find an appointment and book them. Fast, easy, and done! Pick a date. MIKAL knows your schedule.
NEW: enter and update Client personal information, technical cards, see all buying history. Owners see sales and book for all staff and SEE individual and overall business sales figures!
Upgrade for present EMBA users $99 with NO change in monthly service fee. WOW (requires 7.1 Mikal vsn upgrade $79)
New EMBA users $300 set up and $22-$99/mo maintenance
Call for details 513-528-5100
Works with MIKAL On-Line Booking – Get with the Program. Call MIKAL 513-528-5100 Mobile now makes sense! [email protected] www.mikal.com
* Zeezor was a software service provider and Mikal partner. After being purchased they discontinued the relationship.
|Posted on April 16, 2021 at 12:10 AM||comments (0)|
Salon and Spa Spring Money Making Ideas
Now that winter is almost over and here in Cincinnati it will be SEVENTY degrees today!
(great isn’t it?)
So……………………..it’s time to get back down to business and get into the business of Spring. Now is the time to crank up the business of beauty.
Here are a couple of ideas to get you and your staff back down to business:
$ Get a staff meeting together and go over these (and your own) promo ideas. See what ideas generate the most excitement and appoint people and set dates for getting the projects going! Introduce JITA the just in time appointment feature of MIKAL to fill the book. Get EMBA for the staff and they can go CRAZY booking all over town on their smart phones.
$ Clean the salon/spa from top to bottom. Paint a few walls and make a few small changes. Move some plants and displays. Decorate for the season!
$ Have everyone get dressed up. I don’t mean formal but every winter people get a little casual. It’s time to change our look and the change should be professional and upscale. Have a staff party to get the excitement going! How about NOT wearing all Black – or even banning Black!
$ Get into the Spring colors. Make sure your make up is right for the season and coordinates with your new look! Get the staff together for a make up session and new fashion review.
$ Start your Referral Contest May 1st and end it on August 1st . Pick your prizes, do your precontest mailing/e-mail September 3rd, and get the signs up in the salon/spa. Call us for a free 11 page Referral Contest planning book. How would 50-100 new customers sound in the next 60-90 days?
$ Get your front desk staff to commit to cleaning up the customer data base in the next 60 days. All of your regular customers will be in for the season. Run a list on your MIKAL system of all customers with Invalid addresses. The goal is to verify every customer’s address in the next 60 days. Check on the progress by running the Invalid Addresses report for all Last Visits in the last 7 days each week. The report should be blank every week if the front desk staff is cleaning up the list!
$ Get your Gift Cards on order NOW! Order the Gift Card On-Line sales option in MIKAL. Gift Cards will make a huge difference in your sales over the old gift certificates. NOTE: beware of companies giving you gift cards for use with their Internet or bank card systems. The costs for the processing of the card every time it is swiped become a huge expense and if a customer loses their card there is no way to cancel that card and charge the balance up on a new card. Call us at MIKAL to make an informed decision. Also revisit a switch in credit card processors. ChargeItPro, Gravity payments and X-Charge, our credit card processing partners have a meet or beat pricing incentive for you to switch! Please note the on-line Gift Card sales require ChargeItPro for processing the payments. You can use them just for that function or for all your payment needs.
$ Increase your Nail service prices now just before the prom and summer seasons. This will give you an additional boost to your income and the customers are coming in for that popular service during the Spring season.
$ Activate the Autopilot Marketing system from MIKAL. The business can get hectic. Don’t let your marketing Spring by the wayside. Put it on autopilot, and make sure you stay busy when summer months roll around!
COME to Camp Mikal Cincinnati Aug 21-23 Cinci Airport Wingate Hotel/Meeting Center
|Posted on December 17, 2020 at 2:55 PM||comments (147)|
QUICK! Let's get you started on:
Xris-Xross Marketing: set up MIKAL to send a special e-mail/text only to clients not getting specific services from you now. It is automatic and will cross market your business to your clients! “Mikal salons say it is worth up to $20,000 a year!”
JITA Genie: set up MIKAL to offer Just In Time Appointment opportunities to specific targeted clients and specific stylists! Fill the book and fight last minute cancellations. “MIKAL Salons say JITA adds 10 appointments a week!”
Don’t just WISH for a full book!
GET EMBA going: the Employee Mobil App is so hot……
Stylists can book clients using their smart phone at their station increasing pre-books and reducing checkout time at the front desk. Plus staff can book clients and even add new clients while they are out and about!
“MIKAL Salons say EMBA has increased pre-books up to 30% and added a new booking option for the staff!”
Sell MIKAL On-line Gift Cards that integrate rught into your system - no work - just sales - call us 513-528-5100
|Posted on December 15, 2020 at 9:15 AM||comments (5)|
Your compensation system needs to match performance to income, especially at the high end. We should not lose our top performers to a higher "percentage".
It costs over $ 6000.00 in time, expenses, and training to bring new employees on board and get them productive. This does not allow for lost sales!
We need to set up a compensation system that helps us to keep our top operators.
Most salon/spa compensation systems do not reward the top achievers in the salon while making the employees that are at break even (or less) works harder to receive the same benefits that the top performers receive.
Who are your TOP performers?Running the Ranking Report for the Year will show who is leading the pack. The Management Summary helps you see performance using specific benchmarks.
Do you have this challenge?
Some of your operators may have begun to realize that they can make a comfortable living by showing up 25 hours a week and being booked solid during that time. The problem with this is that, while they are good revenue producers, they:
1.) take up "prime time" (Red) hours with their regular customers so that new customers cannot get in and new operators cannot build.
2.) are in the salon/spa doing customers with a full book and they cannot help with any salon/spa operations like folding towels, cleaning, helping at the desk.......
3.) become more independent because they are not in the salon culture often enough (they stop being part of the team)
We recommend you grandfather your present staff (continue to pay them in the agreed on way). You need to develop a compensation system for new employees that is more motivating and is based on contribution to the salon/spa's overall goals.
Hours:Any employee working less than 36 hours per week is not considered full time. Non full time staff does NOT get paid vacations, may be required to share the station, and cannot have all "prime time" hours (ex: they only get to work every other Saturday).
Any employee working less than 30 hours per week is considered part time and does NOT receive paid vacations, sick days, free business cards, exclusion from service charges, must share a station and must book all work during Green and Yellow booking times (see Booking ideas earlier in this report).
Track all employees hours on the time clock.
Order our Staff Up CD from our Web Store for complete compensation set up details or call us with ??? 513-528-5100
|Posted on December 14, 2020 at 12:30 AM||comments (14)|
2020 has been a MESS - But we are starting the New Year!
Don't think New Year's Resolutions, think about your 2021 EVOLUTION
Resolutions don't work. The average person keeps them for less than 2 weeks (remember the gym membership, fruit diet, juicer machine etc…;). So the wheels will fall off the Resolution train.............
Why don't resolutions work? Because it is our human behavior. It is our habit. It is easy. It might even be satisfying. So instead of trying to change behavior why not change the environment, the process, or the system and the behavior will change.
So instead let's EVOLVE!
Let's look at every system and process in our business and figure out how we can make it simpler, faster, better for staff and clients, and of course more profitable.
A few examples:
The front desk is an area of on-going frustration. Turn over of staff, poor client service, down time is not used to clean, organize, do confirmations, and retail and rebooking is not a priority.
So do we resolve to put as much time into the front desk as needed to change these things? Do we clean house and hire new receptionists? Is that our Resolution, to have a Revolution?
Ready to go all Tabitha on the desk?
Or the idea from MIKAL....
How about activating EMBA so the future appointment is booked before the client even comes up to the front desk to check out? The Employee Mobil Booking App lets your staff book the client's next appointment on their smart phone with the client at the end of the service!
How about embedding the Surveymonkey surveys into the automatic new client and reminder emails and texts MIKAL sends out for you for immediate feedback and ideas on what needs to change to improve the client experience?
How about putting in message on hold and call queue option on the phone to auto hold calls if not answered in 2 rings so the front desk can finish sales, rebook, and close retail without interruptions on putting people on hold?
- Support system involves giving the upsell offers in your message on hold.
- Education needs to happen so staff knows how to handle the call queue option.
How about giving a bonus when the receptionist rebooks a client, upsells a service, converts a price call to a booking, and sells NEW retail items to a client? The desk would be rewarded to do the things you want them to do. Sales would increase, retention would go up, and the bonus would increase wages so they would not leave over a fifty cent pay increase from a company down the street.
- Support system involves setting spiffs for rebooks, upsells, add on sales in MIKAL.
- Education needs to have scripting in place to deliver the offers.
- Support system needs to give clients loyalty points for rebooking automatically.
How about setting up the receptionist goals so every week they get a report on how they are doing compared to your expectations?
If the present desk staff can't embrace these positive steps how about hiring people that are going to embrace your systems?
So we Evolve with changes to the systems and the process allowing the people to change their behavior. You can manage the process instead of the people.
Why not do this for other areas?
Retailing - what can be changed to make retail easy?
Professional inventory- what can be put in place to track and fine tune inventory?
Stylist behaviors - what can be put in place to reward positive behaviors?
Social marketing - what can be put in place to make it automatic and effective?
Let's think through these areas and enhance the process and systems.
Come to Camp MIKAL Cincinnati and brainstorm these areas - make a plan - make the changes.....
There are 25 "slots" left for the seminar.
Call and register now 513-528-5100 or go to the Pricing and Training Services tab and sign up for CAMP! MIKAL Salon Software
|Posted on October 30, 2020 at 3:55 PM||comments (53)|
I was reviewing some of our MIKAL long term accounts - maybe you! And noticed that you are still on an OLD version of MIKAL!
The latest and greatest has Automatic Text and E-mail marketing, keeps client pictures, has much more flexible reporting, and has years of updates and enhancements written into the system.
So why not upgrade now?
If you have been holding off due to the one time cost I have a solution. Switch to the rental version of MIKAL!
You can rent MIKAL with support, enhancements, upgrades, all included in a reasonable monthly cost. Plus get all the power of MIKAL SEVEN.
Keep your information. Easy learning curve and powerful new features.
PLUS rental includes On line booking, EMBA employee mobile app, JITA just in time system and more!
Your MIKAL Consultants
|Posted on October 25, 2020 at 11:35 AM||comments (5)|
Success Club Ideas 2020
WOW was the MIKAL Salon and Spa Owner Success Club meeting great.
See the ideas below and you can’t beat Florida for the weather and activities.
Interview groups for the first cut. Use a team of staff to do it. Cut half the applicants after a few group questions. Then get serious.
Test your best team members with Meyer Briggs and then test applicants. Hire the ones like your best team members. Don’t hire people the test like you!
Use a little stress in the interview. Have 2 people interview the applicant at one time. Ask tough questions about last job. Ask them to sell you a pen in the interview.
Always ask about hobbies, what magazines to they read, what do they like to do on their time off. Look for people that have interests and passions about things.
Use Craigs list for applicants. Sign up for the state Job1 or Workforce1 program so the applicant ad gets uploaded to Monster free!
Do interview off site and always state in ad it is a confidential interview. The first phone call to the applicant needs to be an interview. Ask questions allowing them to sell themselves in the interview.
Have an interview presentation kit. See the MIKAL PDF for ideas.
Always list the job benefits and the critical requirements.
If a staff member leaves do not give out their new location. Say “they have not authorized us to give out that information” when a client asks.
Use the 4 step MIKAL client retrieval mailing and emailing to keep clients when a stylist leaves.
Set up Advanced goals in the MIKAL system. Also receptionist and managers goals. Put them in the paychecks!
Don’t let staff go to next price level until retention is at least 80% repeat request.
Salon normal new client retention is 30% - ouch! Work on welcome book, walk up script, and client exit to improve new client retention.
Align with a good reputation management company that has strong local track record to push good comments and improve rankings. Check their referrals locally!
Use JITA with all the filters!
Use EMBA to book right at the chair or in the room before the client goes to the front desk.
Review the Demandforce option – it may be right for you!
Get your Upsells in place in the prototypes and spiff the receptionists who deliver the upsells. Start tracking the upsells, rebooks, and cancel no rebook in the MIKAL system.
Set receptionist goals in the MIKAL system.
Activate all the autopilot offers. Subject needs to only be 3 words.
Use AIDA in your marketing:
If the marketing does not create a phone call is not good marketing!
Update your Google Places and activate your Google offer TODAY!
Use surveys in salon/spa and on-line for feedback. Try the free surveys in Survey Monkey and Google Drive.
Always ask the 4 main questions relating to why clients don’t come back:
Was the salon/spa clean?
Was the receptionist nice and accommodating?
Did the service provider listen and do what you asked?
Were you taken on time?
Get the loyalty points program going now. Roll all your rewards into the points program including referral rewards, prebooking, new client points, and early week bookings. Make it about a 2% cash back on sales. Only let the client redeem 50% of a sale for points. Set this all up with your MIKAL reps.
Get a referral contest going! Get 60 to 120 new clients.
That’s it for now. Wow what a bunch of great ideas in 3 days.
Fred Dengler MIKAL www.mikal.com [email protected] 513-528-5100
|Posted on October 24, 2020 at 12:25 AM||comments (4)|
It’s Holiday Time!
Don’t be late getting your holiday specials and ideas out there. Stores, catalogs, and web sites are already going after your clients. 25% of all consumers have made their Holiday gift purchases! Salons and spas generate up to 40% of the sales for the year in the last 3 months of the year and up to a third of the profits for the year!
Here are some ideas to jump start your merchandising and holiday sales:
Put up your table and shelf talkers promoting products and gift cards for the holidays.
Your retail area needs to sell the holiday gift idea. Have a sample gift basket showing 3 or 4 products and a special price. Have clients order (and pay) for pickup in the next few weeks. Offer to include a service gift card with the retail basket. Offer to ship the baskets for a handling fee plus shipping. Are you using the MIKAL Giftcard system so you don’t pay any fees to a gift card or credit card processing company? Don’t waste your money call MIKAL and save 513-528-5100 or [email protected]
Have a self service gift wrap station. Get some paper, tape, ribbons and set up a table for clients to wrap their own gifts. Offer to wrap them for them while they are getting their service. Buy in bulk Google gift bags in bulk and get 250 bags for $50 and matching paper for another $20. Pick a bag that is unique and can hold 4 products. The frosted bags are very nice. Always put a service menu and first visit gift certificate in the gift bag. Make sure the free gift certificate states it is for service only and has no cash value.
Start blasting out emails to clients about your Gift baskets, your gift cards, your free gift wrapping station, put a picture of your sample gift basket on your web site and offer custom baskets and configurations.
Now is the time to launch your client loyalty program. Do you have the MIKAL Points program activated? Call us for a Roll Out Plan and samples at 513-528-5100. You will see up to 70% of your clients the last 2 months of the year. Make the most of this visit!
MIKAL Salons and Spas – remember there is a $50 off deal for the Fall on options and that includes the Points program, GiftCard option, and Tablet App. Get your software, get a plan, and get some profits!