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MIKAL Salon & Spa Software

Ultimate Salon and Spa Software since 1982 

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Cutting Edge Management and Marketing Ideas for Independent Operators, Salons and Spas.  Use these ideas with your MIKAL software to move your business forward.  Not using MIKAL yet?  Call us for a free evaluation and walk through of what we can do for you!  Welcome - Fred Dengler MIKAL Co-Founder and CEO

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MIKAL clients - easy upgrade idea!

Posted on October 30, 2020 at 3:55 PM Comments comments (17)

I was reviewing some of our MIKAL long term accounts - maybe you! And noticed that you are still on an OLD version of MIKAL!

The latest and greatest has Automatic Text and E-mail marketing, keeps client pictures, has much more flexible reporting, and has years of updates and enhancements written into the system.

So why not upgrade now?

If you have been holding off due to the one time cost I have a solution. Switch to the rental version of MIKAL! 

You can rent MIKAL with support, enhancements, upgrades, all included in a reasonable monthly cost. Plus get all the power of MIKAL SEVEN.

Keep your information. Easy learning curve and powerful new features.

PLUS rental includes On line booking, EMBA employee mobile app, JITA just in time system and more!

Sincerely,

Your MIKAL Consultants

[email protected]

513-528-5100

www.mikal-salon-software.com

 

Ideas from the MIKAL Salon Success Club

Posted on October 25, 2020 at 11:35 AM Comments comments (5)

Success Club Ideas 2020

WOW was the MIKAL Salon and Spa Owner Success Club meeting great.

See the ideas below and you can’t beat Florida for the weather and activities.

 Staffing:

Interview groups for the first cut. Use a team of staff to do it. Cut half the applicants after a few group questions. Then get serious.

 Test your best team members with Meyer Briggs and then test applicants. Hire the ones like your best team members. Don’t hire people the test like you!

 Use a little stress in the interview. Have 2 people interview the applicant at one time. Ask tough questions about last job. Ask them to sell you a pen in the interview.

 Always ask about hobbies, what magazines to they read, what do they like to do on their time off. Look for people that have interests and passions about things.

 Use Craigs list for applicants. Sign up for the state Job1 or Workforce1 program so the applicant ad gets uploaded to Monster free!

Do interview off site and always state in ad it is a confidential interview. The first phone call to the applicant needs to be an interview. Ask questions allowing them to sell themselves in the interview.

Have an interview presentation kit. See the MIKAL PDF for ideas.

Always list the job benefits and the critical requirements.

If a staff member leaves do not give out their new location. Say “they have not authorized us to give out that information” when a client asks.

Use the 4 step MIKAL client retrieval mailing and emailing to keep clients when a stylist leaves.

Set up Advanced goals in the MIKAL system. Also receptionist and managers goals. Put them in the paychecks!

Don’t let staff go to next price level until retention is at least 80% repeat request.

Salon normal new client retention is 30% - ouch! Work on welcome book, walk up script, and client exit to improve new client retention.

Marketing:

Align with a good reputation management company that has strong local track record to push good comments and improve rankings. Check their referrals locally!

Use JITA with all the filters!

Use EMBA to book right at the chair or in the room before the client goes to the front desk.

Review the Demandforce option – it may be right for you!

Get your Upsells in place in the prototypes and spiff the receptionists who deliver the upsells. Start tracking the upsells, rebooks, and cancel no rebook in the MIKAL system.

Set receptionist goals in the MIKAL system.

Activate all the autopilot offers. Subject needs to only be 3 words.

Use AIDA in your marketing:

Attention

Interest

Desire

Action

If the marketing does not create a phone call is not good marketing!

Update your Google Places and activate your Google offer TODAY!

Use surveys in salon/spa and on-line for feedback. Try the free surveys in Survey Monkey and Google Drive.

Always ask the 4 main questions relating to why clients don’t come back:

Was the salon/spa clean?

Was the receptionist nice and accommodating?

Did the service provider listen and do what you asked?

Were you taken on time?

Get the loyalty points program going now. Roll all your rewards into the points program including referral rewards, prebooking, new client points, and early week bookings. Make it about a 2% cash back on sales. Only let the client redeem 50% of a sale for points. Set this all up with your MIKAL reps.

 Get a referral contest going! Get 60 to 120 new clients.

 That’s it for now. Wow what a bunch of great ideas in 3 days.

Fred Dengler    MIKAL  www.mikal.com    [email protected]  513-528-5100

Corporate Gift Card Ideas

Posted on October 24, 2020 at 12:25 AM Comments comments (2)

It’s Holiday Time!

Don’t be late getting your holiday specials and ideas out there. Stores, catalogs, and web sites are already going after your clients. 25% of all consumers have made their Holiday gift purchases! Salons and spas generate up to 40% of the sales for the year in the last 3 months of the year and up to a third of the profits for the year!

Here are some ideas to jump start your merchandising and holiday sales:

Put up your table and shelf talkers promoting products and gift cards for the holidays.

Your retail area needs to sell the holiday gift idea. Have a sample gift basket showing 3 or 4 products and a special price. Have clients order (and pay) for pickup in the next few weeks. Offer to include a service gift card with the retail basket. Offer to ship the baskets for a handling fee plus shipping. Are you using the MIKAL Giftcard system so you don’t pay any fees to a gift card or credit card processing company? Don’t waste your money call MIKAL and save 513-528-5100 or [email protected]

 Have a self service gift wrap station. Get some paper, tape, ribbons and set up a table for clients to wrap their own gifts. Offer to wrap them for them while they are getting their service. Buy in bulk Google gift bags in bulk and get 250 bags for $50 and matching paper for another $20. Pick a bag that is unique and can hold 4 products. The frosted bags are very nice. Always put a service menu and first visit gift certificate in the gift bag. Make sure the free gift certificate states it is for service only and has no cash value.

Start blasting out emails to clients about your Gift baskets, your gift cards, your free gift wrapping station, put a picture of your sample gift basket on your web site and offer custom baskets and configurations.

Now is the time to launch your client loyalty program. Do you have the MIKAL Points program activated? Call us for a Roll Out Plan and samples at 513-528-5100. You will see up to 70% of your clients the last 2 months of the year. Make the most of this visit!

MIKAL Salons and Spas – remember there is a $50 off deal for the Fall on options and that includes the Points program, GiftCard option, and Tablet App. Get your software, get a plan, and get some profits!

513-528-5100

 

Holiday Gift Card Ideas

Posted on October 24, 2020 at 12:20 AM Comments comments (0)

With the holiday season a lot of people are asking ways of how to promote business.

 One way is to give employees gift cards to give out to new people they meet that are not current customers. A gift card for their first visit. This allows the employee to get new customers at a very low marketing cost.

 Another way is to select the top 4 or 5 customers for each employee and give them a special gift of 4 gift cards that they can give out to friends. Conditions on the card are the friend must be a new customer who has never been into the salon/spa.

 Create the following inventory items

1. GCARDE – GIFT CARD PROMO EMPLOYEE

2. GCARDC – GIFT CARD PROMO CUSTOMERS DONATIONS

ITEM TYPE XA – GIFT CARD SALE

PRODUCT CATEGORY – 4? GIFT CARD SALE

THE CARD NUMBERS FOR EMPLOYEES WILL BE STARTING AT 900000

 IE CINDY – WILL HAVE CARDS 900000,900001,900002,900003,900004

JILL - WILL HAVE CARDS 900020, 900021, 900022, 900023, 900024

DEBRA - WILL HAVE CARDS 900040, 900041, 900042, 900043, 900044

 This way you can track the cards by numbers and if you decide to have different ranges for cards or different cards for employees (ie $5 card, $10 card, 5% card, 10% card) each employee will have 20 available numbers and leave plenty of room of future expansion of employees and termination of employees

For the customer Christmas cards or any card you would give away as a promotion I would use numbers starting at 700000

Ie Cindy top 5 Customers #23506-Debbie would get cards 700000, 700001, 700002, 700003, 700004

Customer #1257 – Elise would get cards 700005, 700006, 700007, 700008, 700009

Customer # 14971 – Laurie would get cards 700010, 700011, 700012, 700013, 700014

Customer # 1098 – Sherri would get cards 700015, 700016, 700017, 700018, 700019

Customer # 19305 – Donna would get cards 700020, 700021, 700022, 700023, 700024

Cindy’s top customers would get these cards to give as gift to friends who have never been into the salon. As they are redeemed keep the cards and re-use them for next year.

Also for any school, church, organization you can use the 700000 numbers

This way you can run reports by gift card numbers and also track promotion dollars for your cpa/accountant/bookkeeper and financial reports

Call us for more Gift Card ideas at Mikal 513-528-5100

ALSO – don’t forget we can set up on-line gift card purchases for you that integrate with your Mikal system automatically! All electronic – save 99% of the work and make $$$

 

Camp Mikal Feb 20-22 2021

Posted on October 20, 2020 at 12:40 PM Comments comments (193)

Come to CAMP MIKAL in Cincinnati this September

Get trained up on Six and SEVEN

Get your App - EMBA - On-Line Gift Cards - Goals - More going!

 

You will receive:

3 days of classes Feb 20-22

150 page workbook

Hands on Resource area and FREE Wi-Fi

Get ALL your questions answered

$100 Software Option Certificate

Information packed CD

2-Luncheons included and cocktail party Sunday night

Attendee gifts - fun goodie bag

 

Hosted at the Cincinnati Airport Wingate Hotel with room rates of only $84/sngl $94/dbl a night including airport shuttle, daily buffet breakfast and WIFI. Call 859-905-0747 for the Mikal room block rates.

 

Register for Camp MIKAL for the VERY Early Birdie rate of only $169 per person. Call today 513-528-5100 or log onto Mikal.com and sign up!

[email protected]

 

Can't make Camp? Are you on the latest and greatest MIKAL SEVEN version?

 

Make sure you are doing Xris-Xross Marketing

JITA to fill the book when cancels happen last minute

EMBA to see client tech info on your phone

Auto Min/Max and get your inventory in shape

 

Plus plan on some FUN in Cincinnati that weekend

Newport Aquarium - internationally acclaimed

Saturday Hudepohl Brewery Run

Saturday 2pm-10pm Summer Send Off Erlanger Ky (near the hotel)

Sunday 4pm Cinci Reds baseball vs Cardinals

MIKAL

513-528-5100 [email protected]

Camp MIKAL is for SIX and SEVEN clients!

Posted on October 15, 2020 at 5:00 PM Comments comments (2)

Camp MIKAL     Feb 20-22 2021

Something for Everyone!   Present MIKAL SIX and SEVEN clients

Camp MIKAL will include:

Set up the On-line shopping cart for Gift Cards

Activate your own App with Mikal booking, specials, links to your web site and social media and more

Front desk operations shortcuts and procedures ex: set up to send preformatted emails like directions, policies, pricing right from the client screen – fast and consistent!

Inventory mark ups and mark downs in seconds! ex: put a product (line) on sale in 10 seconds at 20% off and have it return to regular price on a certain date automatically.

Xris-Xross marketing lets you cross market to clients getting one type of service who are not getting another type of service to dramatically expand your sales.

And much much more….

Also: save .2 percent or more off your credit card bill with ChargeItPro – Emily will be here to give you the details!

Add Goals to your EMBA phone app and see sales explode!  Stay motivated thu the day

Add a Google reviews link to all your MIKAL Emails and build your Internet presence easily.

Plus our Resource Room gives you hands on practice on all the things you learn and being on-line to your system lets you make changes

while at CAMP!

So come to CAMP learn – share – make $.......................4 meals – Party - $100 software coupon, 

Call 513-528-5100 to register or on this Mikal web site go to Pricing - Training and Sign Up for CAMP!

Camp Mikal news and ideas

Posted on October 10, 2020 at 1:15 AM Comments comments (3)

Come to CAMP MIKAL in Cincinnati this September Early Birdie only $165 - WOW half price

You will receive: 3 days of classes Feb 20-22 2021, 150 page workbook - free, Hands on Resource area and FREE Wi-Fi,

Get ALL your questions answered, $100 Software Option Certificate - free, Information packed CD - free,

2 breakfasts and 2 luncheons - included and 1 cocktail party and hospitality event - no extra cost!

Attendee gifts - fun goodie bag

Hosted at the Cincinnati Airport Wingate hotel with room rates of only $ 84 single $ 94 double free shuttle, wifi, pool, workout room, more!

Call today 513-528-5100 or sign up here on our web site under Pricing - Training - Camp Mikal

[email protected]

Can't make Camp? Are you on the latest and greatest MIKAL 6.9 version? How about SEVEN?

Make sure you are doing Xris-Xross Marketing

JITA to fill the book when cancels happen last minute

EMBA to see client tech info on your phone

Auto Min/Max and get your inventory in shape

The Mikal Booking App - call to get the test link

513-528-5100 [email protected]

More Fall Money Making Ideas

Posted on October 1, 2020 at 3:35 PM Comments comments (8)

Fall Money Making Ideas

Now that Summer is over?? and here is Cincinnati it will be SIXTY degrees on Wednesday! (great isn’t it?) it’s time to get back

down to business and get into the business of Fall sales and getting ready for the Holidays - Christmas is COMING! Now is the time to crank up the business of beauty.

Here are a couple of ideas to get you back down to business:

$ Go over these ideas. See what ideas generate the most excitement and appoint people and set dates for getting the projects going! Intorduce JITA the just in time appointment feature of MIKAL to fill the book. Get EMBA and you can go CRAZY booking all over town on your smart phones.

$ Clean the salon/spa from top to bottom. Paint a few walls and make a few small changes. Move some plants and displays. Decorate for the season!

$ Get dressed up. I don’t mean formal but every summer people get a little casual. It’s time to change our look and the change should be professional and upscale. 

$ Get into the Fall colors. BROWN is the new black people! Make sure your make up is right for the season and coordinates with your new look! Get the staff together for a make up session and new fashion review.

$ Start your Referral Contest October 1st and end it on December 31st . Pick your prizes, do your precontest mailing/e-mail September 3rd, and get the signs up in the salon/spa. Call us for a free 11 page Referral Contest planning book. How would 50-100 new customers sound in the next 60-90 days?

Clean up the customer data base in the next 60 days. All of your regular customers will be in for the season. Run a list on your MIKAL system of all customers with Invalid addresses. The goal is to verify every customer’s address in the next 60 days. Check on the progress by running the Invalid Addresses report for all Last Visits in the last 7 days each week. The report should be blank every week if the front desk staff is cleaning up the list!

$ Get your Gift Cards on order NOW! Call RACO Card 866-940-4676 for a free sample kit. Order the Gift Card option is MIKAL’s SMS software and ask for our free information pack on promoting gift cards. Gift Cards will make a huge difference in your sales over the old gift certificates. NOTE: beware of companies giving you gift cards for use with their Internet or bank card systems. The costs for the processing of the card every time it is swiped become a huge expense and if a customer loses their card there is no way to cancel that card and charge the balance up on a new card. Call us at MIKAL to make an informed decision. Also revisit a switch in credit card processors. X-Charge our credit card processing partner has a $100 Gift Card waiting for you to switch!

$ Increase your Color service prices now just before the Holiday season. This will give you an additional boost to your income and the customers are coming in for that popular service during the season.

$ Sign up for the Autopilot Marketing system from MIKAL. The business can get hectic. Don’t let your marketing fall by the wayside. Put it on autopilot, and make sure you stay busy when Winter months roll around!

Fred Dengler

513-528-5100 email us at [email protected] Website: www.mikal.com

 

Get those clients back in NOW!

Posted on September 22, 2020 at 11:05 AM Comments comments (11)

Do you have the tools in place to not just reopen your business but to resume and grow your business

in this challenging new business environment?

 

Okay – so we have reopened. The rush of clients was amazing but now the client flow has slowed. Salons seem to have a clientele divided into three segments. The Stalwarts are the clients that are getting services just like always – the ones that could not wait to get back to the (new) normal. The Skepticals are the clients who are coming in with concerns, limiting their time at the salon, and are reluctant to reschedule when leaving. The Resistants are the group that have just not felt comfortable enough to come back yet.

 

It is rough enough that our hours and staffing are limited. So we have split shifts, expanded hours, done price increases or service charges and other strategies to keep the doors open. These strategies have helped but more has to be done to really resume your business and start to grow your business again. We need to engage the Skeptical and Resistant clients to create visits and increase sales.

 

Here are the strategies Mikal Software salons are using to resume business and grow their businesses.

 

The Skeptical clients need to get back on schedule with you. Mikal salons and spas use the JITA program, Just In Time Appointments, to entice the clients back in with those last minute opportunities. In this new environment cancellations are up. This is a problem and an opportunity. JITA automatically looks at your book every day and sends out email and text messages to clients about those last minute opportunities. Don’t think this is like a post on Face Book or a Tweet that is lost in seconds on your client’s timeline. JITA sends the message directly to your clients offering services and does not bother your clients that have been to you in the last 30 days or have a future appointment booked. JITA is direct and smart about offering the opportunities for you to grow your book.

 

Skeptical clients also need a reminder to rebook because many of them do not book before leaving your salon or spa. Mikal has an Autopilot e-marketing program that sends out the reminders automatically. If the skeptical client is a retail buyer they also get their retail reminders. Skeptical clients also need a reward for coming in. Mikal has a loyalty rewards program that lets you direct the rewards to the areas you are trying to grow. How about double points Mondays, or points for rebooking, or points for referring that new client? Mikal’s software tracks and rewards the clients automatically.

 

The Resistant clients need information, marketing, and strong follow up. Getting the Resistants back in is the real challenge. Mikal software is up to the task. Implement the Mikal Contact Free check in system with a touch screen at the door to alert the desk and their service provider they have arrived. Use our EMBA, Employee Mobile Booking App, to book the client at the chair or in the room after their service so time at the desk for check out is minimal. Go paperless with client records on tablets or phones to keep the paper handling to a minimum. Plus of course do all the cleaning, masking, and other strategies to create the safe environment the Resistant clients are looking for.

 

Now for the marketing to the Resistant clients. Use the Mikal system to automatically send emails and texts describing these procedures you have in place. Send them regularly to build the case for your Resistant clients that it is time to come back. Mikal has a five step program to build this case and create the trust needed to turn your Resistants to Skepticals and then to Stalwarts!

 

Fred Dengler CEO

Mikal Salon and Spa Software   [email protected]    800-448-5420

 

New Salon startup plan open and make $$

Posted on September 22, 2020 at 10:40 AM Comments comments (9)

Are you opening a NEW SALON and SPA this spring or summer?

SUCCESSFUL START PROGRAM

Exclusively by MIKAL

MIKAL, with almost 40 years in the business of helping salons and spas market and manage better has put together a Successful Start program for new salon and spa launches.

We have start up spreadsheets. Opening checklists, Front Desk Operations manuals, Employee Policy manuals, Award Winning Software, and HP Point-of-Sale computer systems.

Important statistics:

The average salon/spa does not reach break even for 2 years!

The average salon/spa (50%) is not in business for 3 years.

With your time and money investment you DO NOT WANT TO BE AVERAGE. Our program will insure that your dream is a success!

MIKAL has the systems, training, marketing and management ideas that will make sure your business is busy and profitable fast.

This plan can be tailored to your needs. We can accelerate the time line to make your opening deadline. We are here to help you!

The MIKAL Marketing Team

800-448-5420

The Success Plan

You need a plan to be successful with your new business. Many salons and spas open the doors, have a one week grand opening, and wait for the clients to come rushing in. And wait. And wait. And….

Or

A MIKAL Success Plan story:

60 days prior to opening.

First you need to pre-sell your services.  Get a list of perfect clients within 5 minutes drive time of your salon/spa. Load then in your MIKAL system and send a postcard to them 30 days before opening and the week you open.  MIKAL will load in your perfect prospects, help you with your Unique Selling Points Postcard and e-mail marketing, and set up your system for prebooking services.

We can also help you with product lines that give you TWICE the mark up, don’t have diversion problems, and generate tons of profits!

30 days prior to opening.

Load your present clients into MIKAL or have us import them easily and send them a special on booking and gift cards. MIKAL will help you set up credit card processing for new and pre-opening sales! Run the credit cards right through your MIKAL system. Start booking appointments from the mailing and e-marketing on your MIKAL system. Pre-sell gift cards $100 value for $80. You will need and get great cash flow.

Opening week.

Start your/MIKAL Grand Opening Plan.

Do the Grand Opening mailing and e-marketing with MIKAL.

You will be busy the first week.

On-going.

Stay with the 12 Month Grand Opening plan. Note that your Grand Opening should end the week your one year anniversary events start!

Call your MIKAL Consultant and get your plan going! 800-448-5420

513-528-5100 [email protected] 


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