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MIKAL Salon & Spa Software

Ultimate Salon Software since 1982 

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Cutting Edge Management and Marketing Ideas for Independent Operators, Salons and Spas.  Use these ideas with your MIKAL software to move your business forward.  Not using MIKAL yet?  Call us for a free evaluation and walk through of what we can do for you!  Welcome - Fred Dengler MIKAL Co-Founder and CEO

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Camp MIKAL is for SIX clients!

Posted on November 14, 2018 at 4:00 PM Comments comments (0)

Camp MIKAL     Jan 19 – 21

Something for Everyone!   Present MIKAL SIX clients

Camp MIKAL will include:

Front desk operations shortcuts and procedures ex: set up to send preformatted emails like directions, policies, pricing right from the client screen – fast and consistent!

Inventory mark ups and mark downs in seconds! ex: put a product (line) on sale in 10 seconds at 20% off and have it return to regular price on a certain date automatically.

Xris-Xross marketing lets you cross market to clients getting one type of service who are not getting another type of service to dramatically expand your sales.

And much much more….

Also: save .2 percent or more off your credit card bill with ChargeItPro – Emily will be here to give you the details!

Add Goals to your EMBA phone app and see sales explode!  Stay motivated thu the day

Add a Google reviews link to all your MIKAL Emails and build your Internet presence easily.

Plus our Resource Room gives you hands on practice on all the things you learn and being on-line to your system lets you make changes

while at CAMP!

So come to CAMP learn – share – make $.......................4 meals – Party - $100 software coupon, 

New Salon startup plan 2019

Posted on October 29, 2018 at 10:40 AM Comments comments (0)

Are you opening a NEW SALON and SPA this winter?

SUCCESSFUL START PROGRAM

Exclusively by MIKAL

MIKAL, with almost 36 years in the business of helping salons and spas market and manage better has put together a Successful Start program for new salon and spa launches.

We have start up spreadsheets. Opening checklists, Front Desk Operations manuals, Employee Policy manuals, Award Winning Software, and HP Point-of-Sale computer systems.

Important statistics:

The average salon/spa does not reach break even for 2 years!

The average salon/spa (50%) is not in business for 3 years.

With your time and money investment you DO NOT WANT TO BE AVERAGE. Our program will insure that your dream is a success!

MIKAL has the systems, training, marketing and management ideas that will make sure your business is busy and profitable fast.

This plan can be tailored to your needs. We can accelerate the time line to make your opening deadline. We are here to help you!

The MIKAL Marketing Team

800-448-5420

The Success Plan

You need a plan to be successful with your new business. Many salons and spas open the doors, have a one week grand opening, and wait for the clients to come rushing in. And wait. And wait. And….

Or

A MIKAL Success Plan story:

60 days prior to opening.

First you need to pre-sell your services.  Get a list of perfect clients within 5 minutes drive time of your salon/spa. Load then in your MIKAL system and send a postcard to them 30 days before opening and the week you open.  MIKAL will load in your perfect prospects, help you with your Unique Selling Points Postcard and e-mail marketing, and set up your system for prebooking services.

We can also help you with product lines that give you TWICE the mark up, don’t have diversion problems, and generate tons of profits!

30 days prior to opening.

Load your present clients into MIKAL or have us import them easily and send them a special on booking and gift cards. MIKAL will help you set up credit card processing for new and pre-opening sales! Run the credit cards right through your MIKAL system. Start booking appointments from the mailing and e-marketing on your MIKAL system. Pre-sell gift cards $100 value for $80. You will need and get great cash flow.

Opening week.

Start your/MIKAL Grand Opening Plan.

Do the Grand Opening mailing and e-marketing with MIKAL.

You will be busy the first week.

On-going.

Stay with the 12 Month Grand Opening plan. Note that your Grand Opening should end the week your one year anniversary events start!

Call your MIKAL Consultant and get your plan going! 800-448-5420

513-528-5100 [email protected] 

MIKAL clients - easy upgrade idea!

Posted on October 26, 2018 at 3:55 PM Comments comments (0)

I was reviewing some of our MIKAL long term accounts - maybe you! And noticed that you are still on an OLD version of MIKAL!

The latest and greatest has Automatic Text and E-mail marketing, keeps client pictures, has much more flexible reporting, and has years of updates and enhancements written into the system.

So why not upgrade now?

If you have been holding off due to the one time cost I have a solution. Switch to the rental version of MIKAL! 

You can rent MIKAL with support, enhancements, upgrades, all included in a reasonable monthly cost. Plus get all the power of MIKAL 6.94.

Check out the attached information and I’ll call you to walk you through the process.

Keep your information. Easy learning curve and powerful new features.

Sincerely,

Your MIKAL Consultant

[email protected]

513-528-5100

www.mikal-salon-software.com

 

Fall Money Making Ideas

Posted on October 8, 2018 at 3:35 PM Comments comments (0)

Fall Money Making Ideas

Now that Summer is over?? and here is Cincinnati it will be SIXTY degrees on Wednesday! (great isn’t it?) it’s time to get back

down to business and get into the business of Fall sales and getting ready for the Holidays - Christmas is COMING! Now is the time to crank up the business of beauty.

Here are a couple of ideas to get you back down to business:

$ Go over these ideas. See what ideas generate the most excitement and appoint people and set dates for getting the projects going! Intorduce JITA the just in time appointment feature of MIKAL to fill the book. Get EMBA and you can go CRAZY booking all over town on your smart phones.

$ Clean the salon/spa from top to bottom. Paint a few walls and make a few small changes. Move some plants and displays. Decorate for the season!

$ Get dressed up. I don’t mean formal but every summer people get a little casual. It’s time to change our look and the change should be professional and upscale. 

$ Get into the Fall colors. BROWN is the new black people! Make sure your make up is right for the season and coordinates with your new look! Get the staff together for a make up session and new fashion review.

$ Start your Referral Contest October 1st and end it on December 31st . Pick your prizes, do your precontest mailing/e-mail September 3rd, and get the signs up in the salon/spa. Call us for a free 11 page Referral Contest planning book. How would 50-100 new customers sound in the next 60-90 days?

Clean up the customer data base in the next 60 days. All of your regular customers will be in for the season. Run a list on your MIKAL system of all customers with Invalid addresses. The goal is to verify every customer’s address in the next 60 days. Check on the progress by running the Invalid Addresses report for all Last Visits in the last 7 days each week. The report should be blank every week if the front desk staff is cleaning up the list!

$ Get your Gift Cards on order NOW! Call RACO Card 866-940-4676 for a free sample kit. Order the Gift Card option is MIKAL’s SMS software and ask for our free information pack on promoting gift cards. Gift Cards will make a huge difference in your sales over the old gift certificates. NOTE: beware of companies giving you gift cards for use with their Internet or bank card systems. The costs for the processing of the card every time it is swiped become a huge expense and if a customer loses their card there is no way to cancel that card and charge the balance up on a new card. Call us at MIKAL to make an informed decision. Also revisit a switch in credit card processors. X-Charge our credit card processing partner has a $100 Gift Card waiting for you to switch!

$ Increase your Color service prices now just before the Holiday season. This will give you an additional boost to your income and the customers are coming in for that popular service during the season.

$ Sign up for the Autopilot Marketing system from MIKAL. The business can get hectic. Don’t let your marketing fall by the wayside. Put it on autopilot, and make sure you stay busy when Winter months roll around!

Fred Dengler

513-528-5100 email us at [email protected] Website: www.mikal.com

 

Opening a new salon/spa? Use this checklist!

Posted on October 2, 2018 at 10:40 AM Comments comments (0)

For new salon and spa start up installations

 Many times salon/spa owners concentrate on the salon design and esthetics and don’t think about the things that make a new salon/spa successful – the SYSTEM, people, and training!

 Here is a time line for making sure the business is ready to do business and be successful!

 Subject: Time line for business systems

 Working back through the business side of getting your salon/spa up and going let’s look at these events:

 12 month Grand Opening plan takes effect

Dates Days from opening Description

_____ D-Day! Salon/Spa opens

_____ 7 days before Opening announcement and specials for first 3 months mailed

_____ 14 days before Soft opening with comp services, relatives, vip services

_____ 17 days before All inspections and approvals done

_____ 17 days before Business system put into front desk when all finish work (dust) is gone

_____ 21 days before Mailing of 2nd pre-opening concept piece

_____ 21 days before Service systems training done business cards ordered

_____ 21 days before Retail in place and product knowledge classes started RX pads trained

_____ 21 days before Appointments are booked and gift cards are sold from a call forwarded location

_____ 30 days before Mailing of 1st pre-opening marketing piece

_____ 30 days before Develop customer survey and feedback system

_____ 30 days before Service menu and gift cards are delivered for marketing

_____ 30 days before 3 fold marketing concept pieces and postcard marketing pieces are delivered for mailings

_____ 40 days before Interview for service providers

_____ 45 days before Ads placed for service providers – Credit Card system in place

_____ 45 days before Salon policy manual and interview packet finished

_____ 45 days before Compensation system decided and compensation and goal setting put in place

_____ 45 days before Mikal pre-loads services and product lines

_____ 45 days before Marketing 3 fold, concept piece, service menu and gift card layouts done

– sent to printer’s

_____ 50 days before Select profile of perfect customers and get names for preload into MIKAL system

_____ 50 days before Product lines picked and opening orders considered – plan for vendor involvement

_____ 50 days before MIKAL computer system ordered and training date set

_____ 60 days before Salon Policy manual started and marketing literature design started

_____ 75 days before All design and salon systems on order

 Call us with any questions 800-448-5420 and look for our Grand Opening and employee hiring articles on our web site www.mikal.com

 TODAY ONLY - SALON/SPA POLICY MANUAL ON CD

SALON/SPA MARKETING MANUAL ON CD ORDER FROM OUR WEB STORE!

Salon and Spa Fall Promo Ideas

Posted on September 28, 2018 at 3:35 PM Comments comments (1)

GETTING THE MOST OUT OF YOUR FALL

Now that summer is over (depressing isn’t it?) it’s time to get back down to business and get into the business of fall. Now is the time to crank up the business of beauty. Here are a couple of ideas to get you and your staff back down to business:

$ Get a staff meeting together and go over these ideas. See what ideas generate the most excitement and appoint people and set dates for getting the projects going!

$ Clean the salon/spa from top to bottom. Paint a few walls and make a few small changes. Move some plants and displays. Decorate for the season!

$ Have everyone get dressed up. I don’t mean formal but every summer people get a little casual. It’s time to change our look and the change should be professional and upscale.

$ Get into the fall colors. Make sure your make up is right for the season and coordinates with your new look! Get the staff together for a make up session and new fashion review.

$ Start your Referral Contest October 10th and end it on December 20th. Pick your prizes, do your precontest mailing/e-mail now, and get the signs up in the salon/spa. Call us for a free 11 page Referral Contest planning book. How would 50-100 new customers sound in the next 60 days?

$ Get your front desk staff to commit to cleaning up the customer data base in the next 60 days. All of your regular customers will be in by the holidays. Run a list on your MIKAL system of all customers with Invalid addresses. The goal is to verify every customer’s address in the next 60 days. Check on the progress by running the Invalid Addresses report for all Last Visits in the last 7 days each week. The report should be blank every week if the front desk staff is cleaning up the list!

$ Get your Gift Cards on order NOW! Order the Gift Card option is MIKAL’s SMS software and ask for our free information pack on promoting gift cards. Gift Cards will make a huge difference in your holiday sales over the old gift certificates. NOTE: beware of companies giving you gift cards for use with their Internet or bank card systems. The costs for the processing of the card every time it is swiped become a huge expense and if a customer loses their card there is no way to cancel that card and charge the balance up on a new card. Call us at MIKAL to make an informed decision.

$ Draw up a list of outstanding bills (that you owe). Make sure you pay off these bills during the increased cash flow period in the fall and holidays before you take on any more debt. Don’t spend that gift card income before the redemptions start happening in January!

$ Increase your color service prices now just before the holiday season. This will give you an additional boost to your income and the customers are coming in for that popular service during the holiday season.

Now is the time to move into the Fall season with a new look, new ideas, and new promotions for increased sales and profits!

Please call us for additional information on the Referral Contest, Gift Cards, Pricing ideas, or your comments. Have a great fall season.

Fred Dengler   MIKAL       513-528-5100 email us at [email protected] Website: www.mikal.com

Product and Service Charges are good for you and your staff!

Posted on September 28, 2018 at 10:20 AM Comments comments (0)

Product and Service Charges:

Many of our salons/spas are setting up product deductions or service charges to stop paying commissions on products used in a service and to help cover education, client marketing, and business building promotions.  NOT to cover the overhead of running the salon/spa.

 You could raise the commission percentages at each level if you set up a product charge and service charge. These charges will take the cost of professional products "off the top" and will create an education fund and savings plan for each operator.

 Set up a product charge taking the cost of products off the top before paying commission (this needs to be done with a price increase). This should average about 10%. When an operator reaches service sales of $ 1000.00 per week, the salon/spa will absorb the product charge.

 Set up a service charge of $ 1.00 per service. This charge will be split as follows:

25% of the dollar will go to the operators' education fund to be used for advanced education, shows, and travel expenses

25% of the dollar will go to marketing including the Birthday and Referral programs the salon uses

25% of the dollar will go to salon remodeling (the average salon increases sales 20% the year they remodel)

25% of the dollar will go to a profit sharing fund in which the employee will be fully vested after five years

 IDEA:

The service charge will be absorbed by the salon every week that the operator reaches

$ 1500.00 per week in service sales. This rewards your top producing operators and makes the service charge a "right of passage" in the salon's culture.

 Creating an Education Fund:

 Taking the $ 1.00 per customer service charge and using .25 cents of that dollar in an education fund will generate a large personal education fund. An operator doing

$ 800.00 per week with an average ticket of $ 20.00 will create an education fund for themselves totaling $ 520.00 per year.

 $ 520.00 per year could be used to attend the Midwest Beauty Show with ALL expenses paid. $ 520.00 could be combined with other operators' education funds to get a monthly in salon education class from top name talents. The potential is unlimited when a fund like this is put into place!

 Creating an Employee Savings Plan:

 Using the same example operator just a 25 cent per customer service charge will generate a savings plan, using simple interest, of over $ 3250.00 in FIVE years!

 Compensation for your administrative and reception staff should be based on a base salary or hourly pay plan with bonus incentives for gift certificate sales, override commissions for increases in retail sales over present levels, and prebooked customers (booking future appointments with customers before they leave the salon).

 NOTE: always enter the payroll info and run sample reports to make sure numbers are correct for payroll. MIKAL is responsible for the proper function of the software but not the calculations based on the information entered on the screens. That is your responsibility!

Set up Ladder Commission Levels to Motivate!

Posted on September 25, 2018 at 10:20 AM Comments comments (0)

Develop a ladder commission that only pays the extra percentage on the extra dollars earned (not retroactive to dollar one). Make the percentage increases 2% or 3% based on increasing sales about $ 150.00 per level. This gives the employee a continuing goal to aim for.

 Commission example:

 Guarantee $ 320.00 per week to all 40 hour employees

 Percentage From $ To $

45% $ 500 $ 650

47% $ 651 $ 800

49% $ 801 $ 950 no product charge

51% $ 951 $ 1100 $ 1000 per week

53% $ 1101 $ 1250

55% $ 1251 $ 1400

57% $ 1401 $ 1550 no service charge

59% $ 1551 $ 1700 $ 1500 per week

61% $ 1701 $ 1950

63% $ 1951 $ 2100

65% $ 2101 $ 2250

 Note: this is an example of ladder commission levels. You must work with your consultant to set levels that will meet your sales and profit criteria.

 Sample:

Set to hourly $9.50

No overtime till over 40 hours

 No Item commissions

Yes to product deductions

Yes to service charges

Yes to assistant deductions

 No credit card processing deduction

 Ladder commission service

Straight commission retail

 No retention bonus

No activity bonus

 Using this pay structure an operator that brings in $ 1100.00 per week will earn:

 Base guarantee up to $380 based on hours but remember NO overtime - put that in your employee manual

ALSO speaking of manuals if you do not have one call us for a FREE sample - just let us give you a demo of our SEVEN system!

Commissions 45% $ 67.50 on 500 to 650 in service sales

Commissions 47% $ 70.50 on 651 to 800 in service sales

Commissions 49% $ 73.50 on 801 to 950 in service sales

Commissions 51% $ 76.50 on 951 to 1100 in service sales

Total compensation $ 508.00 Average 46% of sales in compensation

Camp Mikal VEGAS ideas - wow

Posted on August 3, 2018 at 9:20 AM Comments comments (1)

Camp Mikal VEGAS! RECAP

WOW – my batteries were recharged this past week. A great group of owners, managers and receptionists met for 3 days in VEGAS! and shared amazing ideas and strategies on Staffing, Marketing, Inventory Control and so much more.

Let me recap a few of the highlights:

Loyalty points system is in place and working for about half the group. After the meeting I’ll bet (haha) everyone gets on the Client Loyalty bandwagon. BIG ideas included using the points to automatically reward rebookings, referrals, and retail purchases, rolling ALL of those marketing strategies into a self running client rewards program. Activating the points to show on the workticket, at point of sale, and on the client receipt.

Idea: make it a policy a NOSHOW loses their points!

Idea: delete all points at the end of the slowest month of each year and everyone will come in that month to use their points!

JITA is only be used by 20% of the attendees. I’ll wager (haha) after the meeting everyone goes home and sets up JITA – Just In Time Appointments. JITA users reported the option that fills the holes in the book automatically added ONE more Appointment per day per employee to the book! WOW

Surveys were a big topic. Everyone signed on to Survey Monkey and looked at Mikal’s 5 sample surveys and learned how to attach them to the Mikal Autopilot new client, reminder, and other automatic emails to get TONS of immediate feedback from clients.

IDEA: share the survey results in staff meetings.

These ideas are only a few of the ones I jotted down during the CAMP. So DO NOT MISS the Winter Camp January 19-21, 2019. Call for the Early Birdie pricing and sign up NOW to save $70 and get the 5 easy squeezie payment option.

Thank you Campers – see you in January! Fred

513-528-5100 [email protected] www.mikal.com

Just In Time Appointments FILLS your Book!

Posted on June 30, 2018 at 5:50 PM Comments comments (1)

Today’s client is conservatively impulsive! That means they hold on to their money as long as they can but when the urge hits them to buy something - they do! (Remind you of anyone you know?)  30% of all clients make daily buying decisions based on "Groupon" type deals that are delivered to their in box.  So you combat that with posts on Instagram and Facebook?  How far down on the client's feed is your post if they don't look at it for an hour?  Plus - At the same time in this summer economy clients slow down their visit frequency. Clients are stretching their appointments out and did you know if your average client puts off their visits by just one more week that can mean a 15% decrease in sales volume? OUCH!

JITA is the answer. Just In Time Appointment offers take advantage of the new buying trends and increase client visits and income.

JITA looks at your book each morning and checks for available times. Then JITA e-mails/texts clients who you want to offer these appointment opportunities to. Only each service provider’s clients that have opted in to JITA, only for the services you want to promote, only for the times of day you want to build, and only to clients that do not have a future appointment. JITA makes smart marketing offers!

So you need to get JITA going NOW! It only takes minutes to set up and runs every day automatically. 

Call MIKAL and get your JITA going - NO revenue share, only sent to opt-in clients that don't have a future appointment! JITA is smart. Call us at 513-528-5100 and get BOOKED!



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