Cutting Edge Management and Marketing Ideas for Independent Operators, Salons and Spas. Use these ideas with your MIKAL software to move your business forward. Not using MIKAL yet? Call us for a free evaluation and walk through of what we can do for you! Welcome - Fred Dengler MIKAL Co-Founder and CEO
|Posted on September 22, 2020 at 11:05 AM||comments (7)|
Do you have the tools in place to not just reopen your business but to resume and grow your business
in this challenging new business environment?
Okay – so we have reopened. The rush of clients was amazing but now the client flow has slowed. Salons seem to have a clientele divided into three segments. The Stalwarts are the clients that are getting services just like always – the ones that could not wait to get back to the (new) normal. The Skepticals are the clients who are coming in with concerns, limiting their time at the salon, and are reluctant to reschedule when leaving. The Resistants are the group that have just not felt comfortable enough to come back yet.
It is rough enough that our hours and staffing are limited. So we have split shifts, expanded hours, done price increases or service charges and other strategies to keep the doors open. These strategies have helped but more has to be done to really resume your business and start to grow your business again. We need to engage the Skeptical and Resistant clients to create visits and increase sales.
Here are the strategies Mikal Software salons are using to resume business and grow their businesses.
The Skeptical clients need to get back on schedule with you. Mikal salons and spas use the JITA program, Just In Time Appointments, to entice the clients back in with those last minute opportunities. In this new environment cancellations are up. This is a problem and an opportunity. JITA automatically looks at your book every day and sends out email and text messages to clients about those last minute opportunities. Don’t think this is like a post on Face Book or a Tweet that is lost in seconds on your client’s timeline. JITA sends the message directly to your clients offering services and does not bother your clients that have been to you in the last 30 days or have a future appointment booked. JITA is direct and smart about offering the opportunities for you to grow your book.
Skeptical clients also need a reminder to rebook because many of them do not book before leaving your salon or spa. Mikal has an Autopilot e-marketing program that sends out the reminders automatically. If the skeptical client is a retail buyer they also get their retail reminders. Skeptical clients also need a reward for coming in. Mikal has a loyalty rewards program that lets you direct the rewards to the areas you are trying to grow. How about double points Mondays, or points for rebooking, or points for referring that new client? Mikal’s software tracks and rewards the clients automatically.
The Resistant clients need information, marketing, and strong follow up. Getting the Resistants back in is the real challenge. Mikal software is up to the task. Implement the Mikal Contact Free check in system with a touch screen at the door to alert the desk and their service provider they have arrived. Use our EMBA, Employee Mobile Booking App, to book the client at the chair or in the room after their service so time at the desk for check out is minimal. Go paperless with client records on tablets or phones to keep the paper handling to a minimum. Plus of course do all the cleaning, masking, and other strategies to create the safe environment the Resistant clients are looking for.
Now for the marketing to the Resistant clients. Use the Mikal system to automatically send emails and texts describing these procedures you have in place. Send them regularly to build the case for your Resistant clients that it is time to come back. Mikal has a five step program to build this case and create the trust needed to turn your Resistants to Skepticals and then to Stalwarts!
Fred Dengler CEO
Mikal Salon and Spa Software [email protected] 800-448-5420
|Posted on September 22, 2020 at 10:40 AM||comments (9)|
Are you opening a NEW SALON and SPA this spring or summer?
SUCCESSFUL START PROGRAM
Exclusively by MIKAL
MIKAL, with almost 40 years in the business of helping salons and spas market and manage better has put together a Successful Start program for new salon and spa launches.
We have start up spreadsheets. Opening checklists, Front Desk Operations manuals, Employee Policy manuals, Award Winning Software, and HP Point-of-Sale computer systems.
The average salon/spa does not reach break even for 2 years!
The average salon/spa (50%) is not in business for 3 years.
With your time and money investment you DO NOT WANT TO BE AVERAGE. Our program will insure that your dream is a success!
MIKAL has the systems, training, marketing and management ideas that will make sure your business is busy and profitable fast.
This plan can be tailored to your needs. We can accelerate the time line to make your opening deadline. We are here to help you!
The MIKAL Marketing Team
The Success Plan
You need a plan to be successful with your new business. Many salons and spas open the doors, have a one week grand opening, and wait for the clients to come rushing in. And wait. And wait. And….
A MIKAL Success Plan story:
60 days prior to opening.
First you need to pre-sell your services. Get a list of perfect clients within 5 minutes drive time of your salon/spa. Load then in your MIKAL system and send a postcard to them 30 days before opening and the week you open. MIKAL will load in your perfect prospects, help you with your Unique Selling Points Postcard and e-mail marketing, and set up your system for prebooking services.
We can also help you with product lines that give you TWICE the mark up, don’t have diversion problems, and generate tons of profits!
30 days prior to opening.
Load your present clients into MIKAL or have us import them easily and send them a special on booking and gift cards. MIKAL will help you set up credit card processing for new and pre-opening sales! Run the credit cards right through your MIKAL system. Start booking appointments from the mailing and e-marketing on your MIKAL system. Pre-sell gift cards $100 value for $80. You will need and get great cash flow.
Start your/MIKAL Grand Opening Plan.
Do the Grand Opening mailing and e-marketing with MIKAL.
You will be busy the first week.
Stay with the 12 Month Grand Opening plan. Note that your Grand Opening should end the week your one year anniversary events start!
Call your MIKAL Consultant and get your plan going! 800-448-5420
513-528-5100 [email protected]
|Posted on September 22, 2020 at 10:20 AM||comments (1)|
Develop a ladder commission that only pays the extra percentage on the extra dollars earned (not retroactive to dollar one). Make the percentage increases 2% or 3% based on increasing sales about $ 150.00 per level. This gives the employee a continuing goal to aim for.
Guarantee $ 320.00 per week to all 40 hour employees
Percentage From $ To $
45% $ 500 $ 650
47% $ 651 $ 800
49% $ 801 $ 950 no product charge
51% $ 951 $ 1100 $ 1000 per week
53% $ 1101 $ 1250
55% $ 1251 $ 1400
57% $ 1401 $ 1550 no service charge
59% $ 1551 $ 1700 $ 1500 per week
61% $ 1701 $ 1950
63% $ 1951 $ 2100
65% $ 2101 $ 2250
Note: this is an example of ladder commission levels. You must work with your consultant to set levels that will meet your sales and profit criteria.
Set to hourly $9.50
No overtime till over 40 hours
No Item commissions
Yes to product deductions
Yes to service charges
Yes to assistant deductions
No credit card processing deduction
Ladder commission service
Straight commission retail
No retention bonus
No activity bonus
Using this pay structure an operator that brings in $ 1100.00 per week will earn:
Base guarantee up to $380 based on hours but remember NO overtime - put that in your employee manual
ALSO speaking of manuals if you do not have one call us for a FREE sample - just let us give you a demo of our SEVEN system!
Commissions 45% $ 67.50 on 500 to 650 in service sales
Commissions 47% $ 70.50 on 651 to 800 in service sales
Commissions 49% $ 73.50 on 801 to 950 in service sales
Commissions 51% $ 76.50 on 951 to 1100 in service sales
Total compensation $ 508.00 Average 46% of sales in compensation
|Posted on August 24, 2020 at 3:35 PM||comments (27)|
Here are some ideas we have heard here at Mikal to help increase sales now that we are open the rush is over:
- Set up a touch screen monitor at the front door with the Mikal CyberReceptionist running. Clients can do no contact check in and the system will alert WICS at the desk and also page the service provider if you have the paging option in place.
- Email/text all receipts so you are not handling paper and giving it to the customer at the desk. Include a coupon on the receipt for retail purchases. Call Mikal to set this up.
- Make sure you have the upsell offers activated. Some clients are not coming in as often so we need to load them up when they do come in! Up$ells can add 20% to each ticket.
- Get JITA going. Many of our salons/spas are having last minute cancellations. JITA looks at the book and blasts out those last minute opportunities to your clients via an email or text. It is automatic and your book fills up.
- Reminders are critical now - in your automatic autopilot set up in Mikal make sure your 60 day reminders are activated and going out. Especially if prebooking/rebooking is a challenge with your clients.
Call us to set up these and other business building ideas: MIKAL 513-518-5100
|Posted on June 22, 2020 at 10:05 AM||comments (48)|
EMPLOYEE GOAL SETTING AND COMPENSATION
Redefine the systems used to reward and motivate service and management staff!
MIKAL Software allows us to design a goal setting and compensation system that will reward top performers, promote productivity, and help employees set and achieve their goals. You can tie your goal setting system into the interview process to strengthen the goal setting system and get the commitment to succeed from new hires right from the start!
Hiring the new employees is only the beginning of your management job! You must have an aggressive training program and marketing system in place to get new employees busy fast!
Your goal setting system and compensation system needs to be promoted in the interview process, presented in the training process, and reviewed during the probation and employment period. Use your goal setting system in conjunction with your compensation program to hire, monitor, and motivate your employees.
● Service Providers - number of services by category
Dollars by category, Number of customers,
Number of repeat request customers,
Average service and retail ticket per customer
Dollars per hour and per booked hour
● Administrative staff - bonus based on increases
Sales increases by category or department
Retail increases and customer increase
Number or repeat and rebooked customer increase
● Reception and Preception staff - bonus based on up selling
Up-$ell spif or commission plan
Prebook/Rebooking customer bonus
Retail sales increase bonus
Retail sales commission (new retail sales)
TYING GOALS TO COMPENSATION
● Your pay structure - give them lots of ways to make money
● Your goals - are they their goals? What do you really want?
REPORTS AND COMMUNICATIONS
● Payroll analysis - educate the staff
● Evaluation reports - do them weekly and review
● Employee Analysis Report
● Retention reporting - track it and reward it
● Employee Graphs
● Employee Time Efficiency
● Management Check on screen information
EMPLOYEE COMPENSATION AND GOAL SETTING
Employees are our greatest cost and our most valuable resource. We must work on increasing productivity while also increasing their quality of working life. The KEYS to a successful compensation and goal setting system are:
● Regular weekly goal setting and evaluations
● Flexible compensation systems
● Tracking of hourly efficiency and retention
ON GOAL SETTING:
Goals must be achievable. SMS tracks sales history in 50 categories over 2+ year periods. It is easy to look at present sales figures and set goals based on those figures (assuming the employee is at least at minimum sales levels). The goal setting system also tracks customer volume, average ticket,
and new and repeat request customer numbers. Set the goals weekly and generate the weekly Evaluation report for every employee.
Goals must be set with the employee. Team goal setting is the ultimate. In SMS you can sit down and set the number and dollar goals with each staff member. Goals can be divided into detailed categories for service and retail.
It is easy to tell some one your goal is $ 1000 a week, but this is hard to understand. It is better to break it down into bite size goals like: your goal is to service 8 customers a day with an average ticket of $ 25 (this equals $ 1000 but is MUCH easier to understand), or to work with the service provider to achieve the $1000 goal by saying Acan you do five haircuts a day, 2 color services, one perm and one conditioner? This is about 6 hours of work a day and would be about $280 in sales a day or $ 1100 a week on a 4-day week. SMS will print a report each week that shows the numbers and dollars done in each area, the average ticket vs. goal average ticket, and the percentage achieved.
Most of our salons run the evaluation report and include it with the employee’s paycheck.
Why do all of the Fortune 500 companies do regular goal setting???
The main reason is because employees who have goals and get regular feedback is that their average productivity increases TEN percent. How would you like to increase sales just by having some goal setting meetings and print a page per week for the employees????
LET’S LOOK over the sample Evaluation report. (Employee Report #2)
YOUR COMPENSATION SYSTEMS:
There are TWO challenges we have to face in any type of compensation system we implement in our salons, spas, and medispas. What do you think those are???
• Our Compensation must be flexible and competitive
• Our Compensation system must be tied to performance
Every company is challenged today with a shrinking employee labor pool, competition for employees from all forms of businesses, and a more demanding employee (because it is an employees market).
® Does a 20 year old have the same needs as a 30 or 40 year old employee?
® Does every employee want the same things out of their job?
® Is every employee motivated by the same incentives?
Look at the ways you can set up each employee’s information!
®SMS allows you to have a base salary or hourly guarantee (you can raise this as sales increase for specific employees) and the hourly staff will receive a report on their sales performance and productivity every night when they clock out!
®SMS allows you to have commissions by item number to launch a new line, to emphasize a slow moving service, to liquidate items that are not moving, or to spif certain items with certain operators.
®SMS allows you to automatically do product/service charge deductions by dollar amount or percentage. PLUS you can set an exemption level. When an operator goes over that sales level during the pay period they are exempted from the charge for the period!
®Assistant deductions can be automatic by service, or as a flat charge.
®Commissions can be ladder, straight or retail % of service with 10 service and 5 retail levels. You can set the ladder levels to small amounts to encourage growth.
®Retention commissions let you pay commissions as a bonus for retained customers or as a way to attract service providers who have a developed clientele to your salon/spa (pay 60% on repeat requests, 50% on shop customers, and 40% on
new non requests) This gives them credit for the customers they bring to the salon!
®Bonus commissions can be used to move an employee forward almost like a bet: “I’ve been tracking your sales and you never do over $ 1000, I’ll give you $ 50 the first time you go over $ 1000 in one week” - the system will track it!
®Override Commissions: Use this to pay department managers an override on sales (service or retail) over a certain level. Compensate the salon manager based on meeting service and retail goals. MIKAL Software organizes and figures it all out for you!
Come to Camp MIKAL and take classes that deal directly with these issues - Sept 19-21 Cincinnati Ohio
Sign up for camp on THIS WEB SITE go to Pricing - Training - Camp Mikal and sign up - staff up - grow the business!
|Posted on June 19, 2020 at 4:55 PM||comments (0)|
Cris-Cross Marketing is one of the latest feature in MIKAL SEVEN software and one of the BIGGEST revenue builders!
Imagine having your system send directed e-mail and texts to all clients who come to you for one service but not for another.
How many times do you hear that clients come in for haircuts but not for manicures? Or come in for spa services but not for hair services? Or get services but not retail?
Now with Xris-Xross MIKAL will send automatic offers to these clients each month to get them to experience MORE of your services! This powerful feature can generate an extra $4000.00 per stylist this year. WOW.
Xris-Xross happens automatically.
Xris-Xross only sends the offers to the right clients.
Xris-Xross happens without any different software.
Xris-Xross happens without having to pay revenue share.
The BEST news is..........
Xris-Xross is part of the new 6.95 and SEVEN upgrade that includes 8 other amazing features.
Come to Camp MIKAL and learn how to Xris-Xross Sept 19-21 Cincinnati Airport Wingate hotel $84 single $94 double - free shuttle and wifi
Camp only $ 165 per person - WOW still half price on this web site go to Pricing - Training - Camp and sign up NOW
|Posted on June 1, 2020 at 3:00 PM||comments (16)|
That's right sell giftcards in the SUMMER!
- Do a corporate gift card special call for example flyers. Companies are looking for easy feel good benefits for their employees and you have the perfect solution. Get a client that is in sales and out of work and get them to canvas local businesses with the flyers. Give them 10% on the cards they sell! Use our giftcard option to track this.
- Do DOUBLE POINTS on Mon-Wed to keep the business going through the summer. Do an e-mail to all clients who have been in on a discount reason code and offer them a DISCOUNT during non-prime times and with staff that needs to build! Use our LOYALTY POINTS PROGRAM to manage this.
- Sell Memberships for Massage, Manicures, Pedicures, or Facials for the summer ONLY - 3 months, 6 services, prepay for a discount or sign up and track with the MIKAL Membership tracking in Accounts Receivalbe with automatic billing to client credit cards.
Be proactive – June is HERE!
Book Camp MIKAL NOW and use the $100 software option coupon NOW to get Membership Billing or Gift Card tracking!
Call us 513-528-5100 [email protected] Have you upgraded to SEVEN? Java based, GUI, Elegant, Easy, Fast...call for a
|Posted on May 12, 2020 at 12:25 AM||comments (8)|
Make sure your Appointment Reminders and confirmations spell out your new Safe Services policies. As we prepare to ReOpen lets make sure we have the emarketing, signage, scripting, and staff all on board for safe and smart operations.
Here is an example of the Appointment confirmation/reminder message.
THE STAFF AT MIKAL SALON & SPA WOULD LIKE TO REMIND YOU OF YOUR APPOINTMENT.....
We have a new Safe Services policy. Please help us create a safe place for you to enjoy your services. When you are parked in our lot please call the front desk and tell them you have arrived. Your stylist will sanitize their station and prepare for your service. Please do not come into the salon until the front desk tells you your stylist is ready and waiting for you at our front door. Please wear a mask and if you like gloves and eye protection. It will not hamper our performance of your service. If you do not have a mask one will be provided that you can take with you after the service. We will also check your temperature at the door. Our staff gets a temperature check 3x a day for your safety. If you have a high temperature your service will have to be rebooked. If you do not wish to pay after the service you can give us your credit card information before or during the service and on completion of your visit you can simply exit the salon. Thank you for your cooperation. Your safety and satisfaction are our primary concerns.
Call MIKAL for set up and ReOpening Ideas. You will need to think about opening your book, how EBMA will work, On-Line booking for clients, and other reopening ideas. Also you will need to start a new day and week. There might be a month end and quarter end to do. Check you UpDate log or give us a call. We are available (as always 9am to 9pm Mon-Fri and 9am to 4pm Saturday. Your MIKAL Support Team 513-528-5100 www.mikal.com
|Posted on May 12, 2020 at 12:20 AM||comments (0)|
As we reopen or plan to reopen here are ideas to consider with you Mikal system:
- Staff scheduling: many states are limiting staff and clients in the salons and spas.
Remember that you can have alternate week schedules in MIKAL. Schedule half
The staff for each Saturday and be open 80 hours a week with 2 shifts.
- Automatic Client Service charge: set the system to put a one line service charge on every sale.
System Info, Point of Sale, Auto Service Charges – suggest Flat $ rate, per ticket, credit house account – should not be commissionable
- Appointment reminders/confirms: change the message to reinforce your new policies for masks, etc..
- Campaigns: set up a new ALLCUST list of email clients and a standard campaign to change a few times a week and blast out to keep clients informed. Idea: use ^fname^ and other embedded commands to personalize the emails and text messages!
- Activate the email to assign All Clients credentials to be able to book on-line. Coordinate with MIKAL so you can activate on-line booking in conjunction with your reopening.
- Retail generates 40% profit per dollar and services generate 10% per dollar so…have a BIG sale on retail the month you reopen – sell the shelves empty!
- If you get PPP and want to rehire desk staff have them remote into MIKAL and work from home confirming client text numbers, phone carriers, and email addresses. Note you can use Windows Remote Desktop to set this up so staff can take control of a computer at work from home. There may be a charge to set up this process.
- This is a great time to activate the automatic Up$ell option and have add on services pop up when the clients call or book on line. Get that extra revenue with the influx of clients.
We hope these ideas help. We are here to help you with support 9-9 Mon-Fri and 9-4 Sat.
Also – you could use this down time to upgrade to Mikal SEVEN and open with our new look!
Call us to look into the monthly rental option for our new version, support, on-line booking and Employee mobile app all rolled into one low monthly price. No extra costs – always be updated!
Your MIKAL Support Team
|Posted on May 12, 2020 at 12:15 AM||comments (0)|
Re-Opening ideas from MIKAL
Automatic Add-On Charge for MIKAL Point-of-Sale
Mikal has a feature that allows the automatic add on of a charge on each sale or each service line item on a sale. This charge can be set up as a flat dollar amount or as a percentage of the service/ticket.
Enter a Sale and the Service Charge will appear as an additional line item and also show as a special amount on the payment screen in SIX.
Do you need to clear some gift cards to resell them? You can clear all zero balance gift cards in Mikal. Give us a call for details.
Staff scheduling: many states are limiting staff and clients in the salons and spas. Remember that you can have alternate week schedules in MIKAL. Schedule half the staff for each Saturday and be open 80 hours a week with 2 shifts.
This is a great time to activate the automatic Up$ell option and have add on services pop up When the clients call or book on line. Get that extra revenue with the influx of clients.
Appointment reminders/confirms: change the message to reinforce your new policies for masks, etc..
Campaigns: set up a new ALLCUST list of email clients and a standard campaign to change a few times a week and blast out to keep clients informed. Idea: use ^fname^ and other embedded commands to personalize the emails and text messages!
Activate the email to assign All Clients credentials to be able to book on-line. Coordinate with MIKAL so you can activate on-line booking in conjunction with your reopening.
Retail generates 40% profit per dollar and services generate 10% per dollar so…have a BIG sale on retail the month you reopen – sell the shelves empty!
NOW is the time to upgrade your systems and activate the features in Mikal that will help jump start your business as it Re-Opens. Give us a call to get these features going! 513-528-5100
Please note: if you are on a support contract your calls are FREE – if you have chosen per call you will need a credit card when you call us. One call/charge can handle multiple questions – give us a call!
Stay safe and thank you for your support – your Mikal Team