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MIKAL Salon & Spa Software

Ultimate Salon and Spa Software since 1982 

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Cutting Edge Management and Marketing Ideas for Independent Operators, Salons and Spas.  Use these ideas with your MIKAL software to move your business forward.  Not using MIKAL yet?  Call us for a free evaluation and walk through of what we can do for you!  Welcome - Fred Dengler MIKAL Co-Founder and CEO

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QUICK - make some money

Posted on December 17, 2020 at 2:55 PM Comments comments (64)

QUICK! Let's get you started on:

Xris-Xross Marketing: set up MIKAL to send a special e-mail/text only to clients not getting specific services from you now. It is automatic and will cross market your business to your clients!  “Mikal salons say it is worth up to $20,000 a year!”

JITA Genie: set up MIKAL to offer Just In Time Appointment opportunities to specific targeted clients and specific stylists! Fill the book and fight last minute cancellations.  “MIKAL Salons say JITA adds 10 appointments a week!”           

Don’t just WISH for a full book!

GET EMBA going: the Employee Mobil App is so hot……

Stylists can book clients using their smart phone at their station increasing pre-books and reducing checkout time at the front desk. Plus staff can book clients and even add new clients while they are out and about!

“MIKAL Salons say EMBA has increased pre-books up to 30% and added a new booking option for the staff!”

Sell MIKAL On-line Gift Cards that integrate rught into your system - no work - just sales - call us 513-528-5100

 

Keep your Staff after the busy season

Posted on December 15, 2020 at 9:15 AM Comments comments (4)

Compensation systems

 Your compensation system needs to match performance to income, especially at the high end. We should not lose our top performers to a higher "percentage".

 It costs over $ 6000.00 in time, expenses, and training to bring new employees on board and get them productive. This does not allow for lost sales!

 We need to set up a compensation system that helps us to keep our top operators.

 Most salon/spa compensation systems do not reward the top achievers in the salon while making the employees that are at break even (or less) works harder to receive the same benefits that the top performers receive.

 Who are your TOP performers?Running the Ranking Report for the Year will show who is leading the pack. The Management Summary helps you see performance using specific benchmarks.

Do you have this challenge?

 Some of your operators may have begun to realize that they can make a comfortable living by showing up 25 hours a week and being booked solid during that time. The problem with this is that, while they are good revenue producers, they:

 1.) take up "prime time" (Red) hours with their regular customers so that new customers cannot get in and new operators cannot build.

 2.) are in the salon/spa doing customers with a full book and they cannot help with any salon/spa operations like folding towels, cleaning, helping at the desk.......

 3.) become more independent because they are not in the salon culture often enough (they stop being part of the team)

 We recommend you grandfather your present staff (continue to pay them in the agreed on way). You need to develop a compensation system for new employees that is more motivating and is based on contribution to the salon/spa's overall goals.

 Suggestions:

 Hours:Any employee working less than 36 hours per week is not considered full time. Non full time staff does NOT get paid vacations, may be required to share the station, and cannot have all "prime time" hours (ex: they only get to work every other Saturday).

 Any employee working less than 30 hours per week is considered part time and does NOT receive paid vacations, sick days, free business cards, exclusion from service charges, must share a station and must book all work during Green and Yellow booking times (see Booking ideas earlier in this report).

 Track all employees hours on the time clock.

Order our Staff Up CD from our Web Store for complete compensation set up details or call us with ??? 513-528-5100

While you are waiting.....Salon and Spa Ideas

Posted on December 14, 2020 at 12:30 AM Comments comments (13)

2020 has been a MESS -  But we are starting the New Year!

Don't think New Year's Resolutions, think about your 2021 EVOLUTION

Resolutions don't work. The average person keeps them for less than 2 weeks (remember the gym membership, fruit diet, juicer machine etc…;). So the wheels will fall off the Resolution train.............

Why don't resolutions work? Because it is our human behavior. It is our habit. It is easy. It might even be satisfying. So instead of trying to change behavior why not change the environment, the process, or the system and the behavior will change.

So instead let's EVOLVE!

Let's look at every system and process in our business and figure out how we can make it simpler, faster, better for staff and clients, and of course more profitable.

A few examples:

The front desk is an area of on-going frustration. Turn over of staff, poor client service, down time is not used to clean, organize, do confirmations, and retail and rebooking is not a priority.

So do we resolve to put as much time into the front desk as needed to change these things? Do we clean house and hire new receptionists? Is that our Resolution, to have a Revolution?

Ready to go all Tabitha on the desk?

Or the idea from MIKAL....

How about activating EMBA so the future appointment is booked before the client even comes up to the front desk to check out? The Employee Mobil Booking App lets your staff book the client's next appointment on their smart phone with the client at the end of the service!

How about embedding the Surveymonkey surveys into the automatic new client and reminder emails and texts MIKAL sends out for you for immediate feedback and ideas on what needs to change to improve the client experience?

How about putting in message on hold and call queue option on the phone to auto hold calls if not answered in 2 rings so the front desk can finish sales, rebook, and close retail without interruptions on putting people on hold?

- Support system involves giving the upsell offers in your message on hold.

- Education needs to happen so staff knows how to handle the call queue option.

How about giving a bonus when the receptionist rebooks a client, upsells a service, converts a price call to a booking, and sells NEW retail items to a client? The desk would be rewarded to do the things you want them to do. Sales would increase, retention would go up, and the bonus would increase wages so they would not leave over a fifty cent pay increase from a company down the street.

- Support system involves setting spiffs for rebooks, upsells, add on sales in MIKAL.

- Education needs to have scripting in place to deliver the offers.

- Support system needs to give clients loyalty points for rebooking automatically.

How about setting up the receptionist goals so every week they get a report on how they are doing compared to your expectations?

If the present desk staff can't embrace these positive steps how about hiring people that are going to embrace your systems?

So we Evolve with changes to the systems and the process allowing the people to change their behavior. You can manage the process instead of the people.

Why not do this for other areas?

Retailing - what can be changed to make retail easy?

Professional inventory- what can be put in place to track and fine tune inventory?

Stylist behaviors - what can be put in place to reward positive behaviors?

Social marketing - what can be put in place to make it automatic and effective?

Let's think through these areas and enhance the process and systems.

Come to Camp MIKAL Cincinnati and brainstorm these areas - make a plan - make the changes.....

There are 25 "slots" left for the seminar.

Call and register now 513-528-5100  or go to the Pricing and Training Services tab and sign up for CAMP!       MIKAL Salon Software             

MIKAL clients - easy upgrade idea!

Posted on October 30, 2020 at 3:55 PM Comments comments (42)

I was reviewing some of our MIKAL long term accounts - maybe you! And noticed that you are still on an OLD version of MIKAL!

The latest and greatest has Automatic Text and E-mail marketing, keeps client pictures, has much more flexible reporting, and has years of updates and enhancements written into the system.

So why not upgrade now?

If you have been holding off due to the one time cost I have a solution. Switch to the rental version of MIKAL! 

You can rent MIKAL with support, enhancements, upgrades, all included in a reasonable monthly cost. Plus get all the power of MIKAL SEVEN.

Keep your information. Easy learning curve and powerful new features.

PLUS rental includes On line booking, EMBA employee mobile app, JITA just in time system and more!

Sincerely,

Your MIKAL Consultants

[email protected]

513-528-5100

www.mikal-salon-software.com

 

Ideas from the MIKAL Salon Success Club

Posted on October 25, 2020 at 11:35 AM Comments comments (5)

Success Club Ideas 2020

WOW was the MIKAL Salon and Spa Owner Success Club meeting great.

See the ideas below and you can’t beat Florida for the weather and activities.

 Staffing:

Interview groups for the first cut. Use a team of staff to do it. Cut half the applicants after a few group questions. Then get serious.

 Test your best team members with Meyer Briggs and then test applicants. Hire the ones like your best team members. Don’t hire people the test like you!

 Use a little stress in the interview. Have 2 people interview the applicant at one time. Ask tough questions about last job. Ask them to sell you a pen in the interview.

 Always ask about hobbies, what magazines to they read, what do they like to do on their time off. Look for people that have interests and passions about things.

 Use Craigs list for applicants. Sign up for the state Job1 or Workforce1 program so the applicant ad gets uploaded to Monster free!

Do interview off site and always state in ad it is a confidential interview. The first phone call to the applicant needs to be an interview. Ask questions allowing them to sell themselves in the interview.

Have an interview presentation kit. See the MIKAL PDF for ideas.

Always list the job benefits and the critical requirements.

If a staff member leaves do not give out their new location. Say “they have not authorized us to give out that information” when a client asks.

Use the 4 step MIKAL client retrieval mailing and emailing to keep clients when a stylist leaves.

Set up Advanced goals in the MIKAL system. Also receptionist and managers goals. Put them in the paychecks!

Don’t let staff go to next price level until retention is at least 80% repeat request.

Salon normal new client retention is 30% - ouch! Work on welcome book, walk up script, and client exit to improve new client retention.

Marketing:

Align with a good reputation management company that has strong local track record to push good comments and improve rankings. Check their referrals locally!

Use JITA with all the filters!

Use EMBA to book right at the chair or in the room before the client goes to the front desk.

Review the Demandforce option – it may be right for you!

Get your Upsells in place in the prototypes and spiff the receptionists who deliver the upsells. Start tracking the upsells, rebooks, and cancel no rebook in the MIKAL system.

Set receptionist goals in the MIKAL system.

Activate all the autopilot offers. Subject needs to only be 3 words.

Use AIDA in your marketing:

Attention

Interest

Desire

Action

If the marketing does not create a phone call is not good marketing!

Update your Google Places and activate your Google offer TODAY!

Use surveys in salon/spa and on-line for feedback. Try the free surveys in Survey Monkey and Google Drive.

Always ask the 4 main questions relating to why clients don’t come back:

Was the salon/spa clean?

Was the receptionist nice and accommodating?

Did the service provider listen and do what you asked?

Were you taken on time?

Get the loyalty points program going now. Roll all your rewards into the points program including referral rewards, prebooking, new client points, and early week bookings. Make it about a 2% cash back on sales. Only let the client redeem 50% of a sale for points. Set this all up with your MIKAL reps.

 Get a referral contest going! Get 60 to 120 new clients.

 That’s it for now. Wow what a bunch of great ideas in 3 days.

Fred Dengler    MIKAL  www.mikal.com    [email protected]  513-528-5100

Corporate Gift Card Ideas

Posted on October 24, 2020 at 12:25 AM Comments comments (2)

It’s Holiday Time!

Don’t be late getting your holiday specials and ideas out there. Stores, catalogs, and web sites are already going after your clients. 25% of all consumers have made their Holiday gift purchases! Salons and spas generate up to 40% of the sales for the year in the last 3 months of the year and up to a third of the profits for the year!

Here are some ideas to jump start your merchandising and holiday sales:

Put up your table and shelf talkers promoting products and gift cards for the holidays.

Your retail area needs to sell the holiday gift idea. Have a sample gift basket showing 3 or 4 products and a special price. Have clients order (and pay) for pickup in the next few weeks. Offer to include a service gift card with the retail basket. Offer to ship the baskets for a handling fee plus shipping. Are you using the MIKAL Giftcard system so you don’t pay any fees to a gift card or credit card processing company? Don’t waste your money call MIKAL and save 513-528-5100 or [email protected]

 Have a self service gift wrap station. Get some paper, tape, ribbons and set up a table for clients to wrap their own gifts. Offer to wrap them for them while they are getting their service. Buy in bulk Google gift bags in bulk and get 250 bags for $50 and matching paper for another $20. Pick a bag that is unique and can hold 4 products. The frosted bags are very nice. Always put a service menu and first visit gift certificate in the gift bag. Make sure the free gift certificate states it is for service only and has no cash value.

Start blasting out emails to clients about your Gift baskets, your gift cards, your free gift wrapping station, put a picture of your sample gift basket on your web site and offer custom baskets and configurations.

Now is the time to launch your client loyalty program. Do you have the MIKAL Points program activated? Call us for a Roll Out Plan and samples at 513-528-5100. You will see up to 70% of your clients the last 2 months of the year. Make the most of this visit!

MIKAL Salons and Spas – remember there is a $50 off deal for the Fall on options and that includes the Points program, GiftCard option, and Tablet App. Get your software, get a plan, and get some profits!

513-528-5100

 

Holiday Gift Card Ideas

Posted on October 24, 2020 at 12:20 AM Comments comments (0)

With the holiday season a lot of people are asking ways of how to promote business.

 One way is to give employees gift cards to give out to new people they meet that are not current customers. A gift card for their first visit. This allows the employee to get new customers at a very low marketing cost.

 Another way is to select the top 4 or 5 customers for each employee and give them a special gift of 4 gift cards that they can give out to friends. Conditions on the card are the friend must be a new customer who has never been into the salon/spa.

 Create the following inventory items

1. GCARDE – GIFT CARD PROMO EMPLOYEE

2. GCARDC – GIFT CARD PROMO CUSTOMERS DONATIONS

ITEM TYPE XA – GIFT CARD SALE

PRODUCT CATEGORY – 4? GIFT CARD SALE

THE CARD NUMBERS FOR EMPLOYEES WILL BE STARTING AT 900000

 IE CINDY – WILL HAVE CARDS 900000,900001,900002,900003,900004

JILL - WILL HAVE CARDS 900020, 900021, 900022, 900023, 900024

DEBRA - WILL HAVE CARDS 900040, 900041, 900042, 900043, 900044

 This way you can track the cards by numbers and if you decide to have different ranges for cards or different cards for employees (ie $5 card, $10 card, 5% card, 10% card) each employee will have 20 available numbers and leave plenty of room of future expansion of employees and termination of employees

For the customer Christmas cards or any card you would give away as a promotion I would use numbers starting at 700000

Ie Cindy top 5 Customers #23506-Debbie would get cards 700000, 700001, 700002, 700003, 700004

Customer #1257 – Elise would get cards 700005, 700006, 700007, 700008, 700009

Customer # 14971 – Laurie would get cards 700010, 700011, 700012, 700013, 700014

Customer # 1098 – Sherri would get cards 700015, 700016, 700017, 700018, 700019

Customer # 19305 – Donna would get cards 700020, 700021, 700022, 700023, 700024

Cindy’s top customers would get these cards to give as gift to friends who have never been into the salon. As they are redeemed keep the cards and re-use them for next year.

Also for any school, church, organization you can use the 700000 numbers

This way you can run reports by gift card numbers and also track promotion dollars for your cpa/accountant/bookkeeper and financial reports

Call us for more Gift Card ideas at Mikal 513-528-5100

ALSO – don’t forget we can set up on-line gift card purchases for you that integrate with your Mikal system automatically! All electronic – save 99% of the work and make $$$

 

Camp Mikal Feb 20-22 2021

Posted on October 20, 2020 at 12:40 PM Comments comments (270)

Come to CAMP MIKAL in Cincinnati this September

Get trained up on Six and SEVEN

Get your App - EMBA - On-Line Gift Cards - Goals - More going!

 

You will receive:

3 days of classes Feb 20-22

150 page workbook

Hands on Resource area and FREE Wi-Fi

Get ALL your questions answered

$100 Software Option Certificate

Information packed CD

2-Luncheons included and cocktail party Sunday night

Attendee gifts - fun goodie bag

 

Hosted at the Cincinnati Airport Wingate Hotel with room rates of only $84/sngl $94/dbl a night including airport shuttle, daily buffet breakfast and WIFI. Call 859-905-0747 for the Mikal room block rates.

 

Register for Camp MIKAL for the VERY Early Birdie rate of only $169 per person. Call today 513-528-5100 or log onto Mikal.com and sign up!

[email protected]

 

Can't make Camp? Are you on the latest and greatest MIKAL SEVEN version?

 

Make sure you are doing Xris-Xross Marketing

JITA to fill the book when cancels happen last minute

EMBA to see client tech info on your phone

Auto Min/Max and get your inventory in shape

 

Plus plan on some FUN in Cincinnati that weekend

Newport Aquarium - internationally acclaimed

Saturday Hudepohl Brewery Run

Saturday 2pm-10pm Summer Send Off Erlanger Ky (near the hotel)

Sunday 4pm Cinci Reds baseball vs Cardinals

MIKAL

513-528-5100 [email protected]

Camp MIKAL is for SIX and SEVEN clients!

Posted on October 15, 2020 at 5:00 PM Comments comments (2)

Camp MIKAL     Feb 20-22 2021

Something for Everyone!   Present MIKAL SIX and SEVEN clients

Camp MIKAL will include:

Set up the On-line shopping cart for Gift Cards

Activate your own App with Mikal booking, specials, links to your web site and social media and more

Front desk operations shortcuts and procedures ex: set up to send preformatted emails like directions, policies, pricing right from the client screen – fast and consistent!

Inventory mark ups and mark downs in seconds! ex: put a product (line) on sale in 10 seconds at 20% off and have it return to regular price on a certain date automatically.

Xris-Xross marketing lets you cross market to clients getting one type of service who are not getting another type of service to dramatically expand your sales.

And much much more….

Also: save .2 percent or more off your credit card bill with ChargeItPro – Emily will be here to give you the details!

Add Goals to your EMBA phone app and see sales explode!  Stay motivated thu the day

Add a Google reviews link to all your MIKAL Emails and build your Internet presence easily.

Plus our Resource Room gives you hands on practice on all the things you learn and being on-line to your system lets you make changes

while at CAMP!

So come to CAMP learn – share – make $.......................4 meals – Party - $100 software coupon, 

Call 513-528-5100 to register or on this Mikal web site go to Pricing - Training and Sign Up for CAMP!

Camp Mikal news and ideas

Posted on October 10, 2020 at 1:15 AM Comments comments (3)

Come to CAMP MIKAL in Cincinnati this September Early Birdie only $165 - WOW half price

You will receive: 3 days of classes Feb 20-22 2021, 150 page workbook - free, Hands on Resource area and FREE Wi-Fi,

Get ALL your questions answered, $100 Software Option Certificate - free, Information packed CD - free,

2 breakfasts and 2 luncheons - included and 1 cocktail party and hospitality event - no extra cost!

Attendee gifts - fun goodie bag

Hosted at the Cincinnati Airport Wingate hotel with room rates of only $ 84 single $ 94 double free shuttle, wifi, pool, workout room, more!

Call today 513-528-5100 or sign up here on our web site under Pricing - Training - Camp Mikal

[email protected]

Can't make Camp? Are you on the latest and greatest MIKAL 6.9 version? How about SEVEN?

Make sure you are doing Xris-Xross Marketing

JITA to fill the book when cancels happen last minute

EMBA to see client tech info on your phone

Auto Min/Max and get your inventory in shape

The Mikal Booking App - call to get the test link

513-528-5100 [email protected]


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