Gift Cards are not just for the Holidays and Mother's Day. Sell and promote them Year Round - GREAT revenue
Idea 3 – The Gift Card Promotions
Idea A - attach some gift cards to sales boards and shrink wrap them. Have the boards (or backing) say $25 gift card or $50 gift card, or $100 gift card and set them on a point of sale display just like Home Despot or Wal-Mart does. Customers will walk up and just grab two or three cards and buy them!
Idea B - Gift Card Hint Kit: make up index card sized hint cards. On each card put Athis is just a little hint to remind you that I LOVE getting services a XYZ salon/spa. You can call them at 000-0000 and get me a gift card. It will be the perfect gift@. Have the customer put 6 of these cards in places around the house where the husband/boyfriend hangs out. Put one on top of his pillow, one in his underwear drawer, one on top of his beers in the frig, have fun creating a little instruction card to give the customers with the hint cards. Get clients to post how they used the Hint Kit – vote on the best places to place the hints….the sky is the limit!
Include one other card that says in bold: HE DOESN’T GET THE HINT - CALL HIM AT 000-0000 AND TELL HIM TO BUY ME A $_________ gift card! Make this last card a post card the customer can mail to your salon and then have your receptionist call the boyfriend/husband to get the gift card on order!
Idea 4 – Gift Card give away: have a monthly sign up for a gift card give away. Everyone can enter. Put it in your retail area to draw customers to the retail area while they are waiting for their service providers. Get their name, address, and e-mail and text msg number (must all be completed to win) and use the info to verify and update customer information.