Bad weather trashing your book? Cancellations hurting the business?
SNOW DAY IDEA
If you have a snow day coming like we do in southern Ohio you are getting cancellations.
We need to fill the book back up!
AS SOON AS THE CANCELLATIONS START......
Do an e-mail blast to all your clients offering them a Snow Day Special. Offer them 20% off today and tomorrow if they can make it in for an appointment.
NOTE: you may want to EXCLUDE all clients who have a future appointment date for today and tomorrow. Call MIKAL to find out how to fine tune your email blast list!
Mention the appointments are first come first served so book now for a good time slot.
Also mention that walk-ins can be accommodated so if you can't book in advance on a snow day and can still make it in the 20% off services is still valid.
Note: do not e-mail to clients coming in the next 6 weeks.
Use the Future Appointments selector in the Custom Mailing Selectors to exclude booked clients.
Use JITA Just In Time Appointment Emarketing to get the word out as the cancellations happen.
Keep that book full even on bad weather days!
Good luck and keep marketing